Cricket Global Market Report 2025

Cricket is a team sport played between two sides of eleven players each, taking turns to bat and bowl on a field with the objective of scoring more runs than the opponent. The game revolves around a central strip known as the pitch and involves equipment such as bats, balls, and wickets, with gameplay elements including runs, overs, dismissals, and strategic field placements. As a globally celebrated sport, cricket fosters physical fitness, teamwork, and cultural exchange while uniting fans across nations.

The primary types of cricket include international cricket, domestic cricket, club cricket, and fantasy cricket. International cricket refers to matches and tournaments contested between national teams under the regulation of governing bodies such as the International Cricket Council (ICC), encompassing multiple formats. The cricket market includes products such as bats, balls, protective gear, footwear, apparel and jerseys, and training equipment, distributed through online and offline retail channels as well as broadcast and streaming platforms. These products and services serve various applications, including professional cricket, amateur and recreational play, women's cricket, training and coaching academies, broadcasting and digital streaming, and merchandise and fan engagement.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the recreation sector, particularly in the supply of imported sports equipment, outdoor gear, and leisure products. Manufacturers and retailers are facing higher costs for items such as bicycles, camping gear, fitness machines, and gaming consoles, much of which are sourced from overseas with limited domestic alternatives. Small businesses operating in the recreational retail space are especially affected, with some reducing inventory or increasing prices to offset margin pressure. Event organizers and recreational facilities are also facing cost hikes for imported equipment and infrastructure materials. In response, the industry is exploring alternative sourcing from tariff-free regions, increasing reliance on local suppliers, and urging policymakers to consider exemptions for non-essential but widely used recreational products.

The cricket market research report is one of a series of new reports from The Business Research Company that provides cricket market statistics, including the cricket industry global market size, regional shares, competitors with the cricket market share, detailed cricket market segments, market trends, and opportunities, and any further data you may need to thrive in the cricket industry. This cricket market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The cricket market size has grown strongly in recent years. It will grow from $5.72 billion in 2024 to $6.19 billion in 2025 at a compound annual growth rate (CAGR) of 8.2%. The growth during the historical period can be attributed to the expanding colonial influence that helped spread the game globally, the rise in the establishment of county clubs, the increasing number of international tours, the growth of domestic tournaments, the expansion of aristocratic patronage supporting the sport, and the progressive codification and standardization of cricket's rules.

The cricket market size is expected to see strong growth in the next few years. It will grow to $8.37 billion in 2029 at a compound annual growth rate (CAGR) of 7.8%. The projected growth for the forecast period can be attributed to increasing commercialization of the sport, rising fan engagement, growing corporate sponsorships, expanding media coverage, the development of grassroots programs, and the increasing prevalence of professional player contracts. Major trends expected during this period include technological advancements in umpiring accuracy, innovations in fan engagement platforms, progress in performance analytics, developments in modern stadium infrastructure, research and development in player fitness and injury prevention, and advancements in broadcast technology enhancing the overall viewing experience.

The growing engagement of youth in sports is expected to drive the growth of the cricket market in the coming years. Sports participation among young people is increasing due to a greater awareness of its benefits for physical health, teamwork, and overall youth development. As more young athletes participate in organized sports, the cricket industry is experiencing rising demand, prompting organizations, academies, and event organizers to invest in structured training programs, improved infrastructure, and engagement initiatives to attract and retain younger audiences. For instance, in February 2024, according to a report published by the Sports & Fitness Industry Association (SFIA), a U.S.-based trade association, participation in winter sports, team sports, racquet sports, and water sports grew by over 9% in 2023 compared to the previous year. Therefore, the increasing engagement of youth in sports is fueling the growth of the cricket market.

Key companies operating in the cricket market are incorporating advanced technologies such as immersive spatial rendering to transform fan engagement and broadcasting experiences. Immersive spatial rendering is an advanced virtual reality (VR) technology that reconstructs real-world match environments in three-dimensional space, allowing viewers to experience the game from multiple perspectives, explore on-field action with realistic depth, and interact with live data overlays. For example, in June 2024, the International Cricket Council (ICC), a United Arab Emirates-based governing body for cricket, launched the ICC Immersive App for Apple Vision Pro, utilizing immersive spatial rendering to recreate T20 World Cup highlights in a 3D virtual environment. The platform enables fans to relive pivotal moments from different angles, visualize ball trajectories, and access player statistics within an interactive interface, significantly enhancing viewer engagement and redefining how audiences experience cricket beyond traditional broadcasting.

In October 2023, Dream11, an India-based provider of fantasy sports platforms and digital gaming services, acquired Sixer for an undisclosed amount. This acquisition enables Dream11 to integrate Sixer's proprietary fantasy cricket stock trading platform and user engagement technologies, expanding its digital fantasy cricket offerings while diversifying its product portfolio and improving user engagement. Sixer is an India-based fantasy cricket gaming company known for its innovative platform that allows users to buy and sell virtual stocks of cricket players based on real-time performance metrics.

Major players in the cricket market are Nike Inc., Adidas AG, Puma SE, Frasers Group plc, MRF Limited, CA Sports (Pvt.) Ltd., Kookaburra Sport Pty Ltd, Grays of Cambridge (International) Limited., Sanspareils Greenlands Private Limited, Sareen Sports Industries Pvt. Ltd., Spartan Sports International Pty Ltd, Kippax Willow Limited, B. D. Mahajan & Sons Private Limited, A2 Cricket Limited, B3 Cricket Limited, Fearnley Cricket Limited, F.C. Sondhi & Company (India) Private Limited, Millichamp and Hall Limited, Gunn & Moore (GM), and Hunts County Bats Limited.

Asia-Pacific was the largest region in the cricket market in 2024, and it is expected to be the fastest-growing region in the forecast period. The regions covered in cricket report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the cricket market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The cricket market consists of revenues earned by entities by providing services such as ticketing, stadium management, event management, sports analytics, player management, physiotherapy, and broadcasting. The market value includes the value of related goods sold by the service provider or included within the service offering. The cricket market also includes sales of merchandise, training kits, bowling machines, pitch equipment, accessories, and maintenance products. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Cricket Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on cricket market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for cricket ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The cricket market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Type: International Cricket; Domestic Cricket; Club Cricket; Fantasy Cricket
• 2) By Product: Cricket Bats; Cricket Balls; Protective Gear; Cricket Footwear; Apparel And Jerseys; Training Equipment
• 3) By Distribution Channel: Online; Offline; Broadcast; Streaming
• 4) By Application: Professional Cricket; Amateur And Recreational Cricket; Women's Cricket; Training And Coaching Academies; Broadcasting And Digital Streaming; Merchandise And Fan Engagement
• Subsegments:
• 1) By International Cricket: Test Matches; One Day Internationals (ODIs); Twenty20 Internationals (T20Is); ICC Tournaments; Bilateral Series
• 2) By Domestic Cricket: First-Class; List A; Twenty20 Leagues; State Or Regional Tournaments; Franchise-Based Competitions
• 3) By Club Cricket: Amateur Clubs; Semi-Professional Clubs; Youth Clubs; University Or College Clubs; Corporate Leagues
• 4) By Fantasy Cricket: Daily Fantasy Leagues; Season-Long Fantasy Leagues; Paid Fantasy Platforms; Free-to-Play Platforms; Mobile App-Based Fantasy Games
• Companies Mentioned: Nike Inc.; Adidas AG; Puma SE; Frasers Group plc; MRF Limited; CA Sports (Pvt.) Ltd.; Kookaburra Sport Pty Ltd; Grays of Cambridge (International) Limited.; Sanspareils Greenlands Private Limited; Sareen Sports Industries Pvt. Ltd.; Spartan Sports International Pty Ltd; Kippax Willow Limited; B. D. Mahajan & Sons Private Limited; A2 Cricket Limited; B3 Cricket Limited; Fearnley Cricket Limited; F.C. Sondhi & Company (India) Private Limited; Millichamp and Hall Limited; Gunn & Moore (GM); Hunts County Bats Limited.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.