PUBLISHER: The Business Research Company | PRODUCT CODE: 1888073
PUBLISHER: The Business Research Company | PRODUCT CODE: 1888073
Artificial intelligence (AI) prompt security refers to safeguarding artificial intelligence systems from harmful, deceptive, or manipulated prompts that can alter model behavior. It involves methods to identify and prevent prompt-based vulnerabilities and data exposure, focusing on preserving the integrity and resilience of artificial intelligence systems.
The primary components of artificial intelligence (AI) prompt security include software, hardware, and services. Software comprises programs, procedures, and related data that guide computers in performing tasks and managing information, allowing applications and systems to operate through human-written instructions executed by machines. It offers different deployment modes, including on-premises and cloud, and is utilized by small and medium enterprises as well as large enterprises. It is applied across sectors such as banking, financial services, and insurance (BFSI), information technology (IT) and telecommunications, government, media and entertainment, and others, serving various end users including enterprises, individuals, and educational institutions.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.
The artificial intelligence (AI) prompt security market research report is one of a series of new reports from The Business Research Company that provides artificial intelligence (AI) prompt security market statistics, including artificial intelligence (AI) prompt security industry global market size, regional shares, competitors with a artificial intelligence (AI) prompt security market share, detailed artificial intelligence (AI) prompt security market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) prompt security industry. This artificial intelligence (AI) prompt security market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The artificial intelligence (AI) prompt security market size has grown exponentially in recent years. It will grow from $1.51 billion in 2024 to $1.98 billion in 2025 at a compound annual growth rate (CAGR) of 31.5%. The growth during the historic period can be attributed to the increasing enterprise deployment of chat assistants and copilots, the rising data privacy compliance obligations across industries, the growing use of remote work and collaboration channels, the increasing volume of customer support interactions managed through automation, and the rising integration of third-party data sources into conversational workflows.
The artificial intelligence (AI) prompt security market size is expected to see exponential growth in the next few years. It will grow to $5.87 billion in 2029 at a compound annual growth rate (CAGR) of 31.2%. The growth during the forecast period can be attributed to the increasing enterprise-scale rollouts of generative assistants across departments, the rising regulatory scrutiny on automated decision making and transparency, the growing spending on data governance and risk management programs, the increasing need for role-based access control over sensitive prompts and context, and the rising emphasis on responsible artificial intelligence policies and training. Key trends in the forecast period include advances in adaptive large language model firewalls and runtime guardrails, innovation in prompt policy orchestration and workflow automation, development of multilingual content moderation models covering more than one hundred languages, research and development on prompt injection detection and jailbreak resistance, and advances in context sanitization and personally identifiable information redaction techniques.
The increasing sophistication of cyber threats is expected to propel the growth of the artificial intelligence (AI) prompt security market going forward. Cyber threats refer to malicious digital activities such as ransomware, phishing, cloud breaches, and data intrusions that aim to steal, manipulate, or exploit data, systems, or digital content. The rise in these threats is driven by advanced techniques, AI-enabled attacks, and expanding digital infrastructures, which create complex vulnerabilities across cloud platforms, devices, and communication channels. AI prompt security helps prevent cyberattacks by detecting and blocking malicious prompt injections that attempt to manipulate AI models into revealing sensitive data or executing unauthorized actions, thereby safeguarding system integrity and user information. For instance, in October 2024, according to Check Point Software Technologies Ltd., an Israel-based cybersecurity company, organizations faced an average of 1,876 cyberattacks each in the third quarter of 2024, representing a 75% increase compared to the same quarter in 2023. Therefore, the increasing sophistication of cyber threats is driving the growth of the artificial intelligence (AI) prompt security market.
Key companies operating in the artificial intelligence (AI) prompt security market are focusing on developing advanced solutions, such as AI security solutions, to help maintain user trust and regulatory compliance by preventing misuse and ensuring ethical AI operations. An AI security solution is a protective framework that safeguards artificial intelligence systems, their data, and processes from hacking, misuse, and unauthorized interference. For instance, in April 2023, CalypsoAI, a US-based enterprise AI security company, launched the CalypsoAI Moderator security solution. It stands out as a specialized platform that ensures safe and compliant use of large language models (LLMs) within organizations. It prevents leaks of sensitive data and personal information while incorporating verification, sourcing, and auditing functions. The solution also blocks harmful code outputs and maintains secure interaction with AI systems. By offering a controlled environment, it allows businesses to benefit from LLMs without facing risks such as data loss, false responses, or exposure of intellectual property.
In September 2025, SentinelOne, a US-based provider of autonomous cybersecurity solutions, acquired Prompt Security for $180 million. With this acquisition, SentinelOne seeks to broaden its capabilities in artificial intelligence security, model protection, and enterprise artificial intelligence governance by integrating Prompt Security's technology and research talent, thereby accelerating protection against prompt injection, sensitive data exposure, and misuse across generative and agent-based applications while deepening coverage for regulated industries and complex global deployments. Prompt Security is an Israel-based company specializing in prompt security solutions.
Major players in the artificial intelligence (ai) prompt security market are Google LLC, Microsoft Corp., Meta Platforms Inc., Amazon Web Services Inc., IBM Corp., OpenAI LLC, CrowdStrike Holdings Inc., Check Point Software Technologies Ltd., Palantir Technologies Inc., Rapid7 Inc., Zscaler Inc., SentinelOne, Anthropic Pbc, Aqua Security Software Ltd., Obsidian Security Inc., Legit Security Inc., Noma Security Inc., Mindgard Ltd., HiddenLayer, and WitnessAI Inc.
North America was the largest region in the artificial intelligence (AI) prompt security market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI) prompt security report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the artificial intelligence (AI) prompt security market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The artificial intelligence (AI) prompt security market consists of revenues earned by entities by providing services such as secure prompt engineering and guardrail design, red teaming and jailbreak testing for conversational systems, prompt-injection and data leakage risk assessments, continuous monitoring and incident response for prompt abuse, and policy configuration and compliance advisory for model interfaces. The market value includes the value of related goods sold by the service provider or included within the service offering. The artificial intelligence (AI) prompt security market also includes sales of secure enclaves, encrypted AI inference appliances, hardware security modules, and encrypted storage devices. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Artificial Intelligence (AI) Prompt Security Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on artificial intelligence (ai) prompt security market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for artificial intelligence (ai) prompt security ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The artificial intelligence (ai) prompt security market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.