PUBLISHER: The Business Research Company | PRODUCT CODE: 1888098
PUBLISHER: The Business Research Company | PRODUCT CODE: 1888098
Badminton is a fast-paced sport in which players use rackets to hit a shuttlecock across a net. It can be played individually or in pairs, with the aim of sending the shuttlecock into the opponent's side of the court in a way that makes it difficult to return. The game requires quick reflexes, accuracy, strong coordination, and tactical thinking to outmaneuver opponents.
The key products of badminton include apparel, shoes, racquets, strings, shuttlecocks, and accessories. Apparel refers to clothing designed specifically for badminton players, including t-shirts, shorts, skirts, tracksuits, and training wear. Different price ranges include budget, mid-range, and premium and are distributed through online retail, specialty sports stores, department stores, and direct sales. Various end users include professional, amateur, recreational, and educational.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the recreation sector, particularly in the supply of imported sports equipment, outdoor gear, and leisure products. Manufacturers and retailers are facing higher costs for items such as bicycles, camping gear, fitness machines, and gaming consoles, much of which are sourced from overseas with limited domestic alternatives. Small businesses operating in the recreational retail space are especially affected, with some reducing inventory or increasing prices to offset margin pressure. Event organizers and recreational facilities are also facing cost hikes for imported equipment and infrastructure materials. In response, the industry is exploring alternative sourcing from tariff-free regions, increasing reliance on local suppliers, and urging policymakers to consider exemptions for non-essential but widely used recreational products.
The badminton market research report is one of a series of new reports from The Business Research Company that provides badminton market statistics, including badminton industry global market size, regional shares, competitors with a badminton market share, detailed badminton market segments, market trends and opportunities, and any further data you may need to thrive in the badminton industry. This badminton market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The badminton market size has grown strongly in recent years. It will grow from $3.22 billion in 2024 to $3.50 billion in 2025 at a compound annual growth rate (CAGR) of 8.6%. The growth in the historic period can be attributed to increasing global participation in badminton tournaments, rising popularity of badminton in schools and colleges, growing government funding for sports development, increasing brand endorsements by professional players, and expanding sports retail chains.
The badminton market size is expected to see strong growth in the next few years. It will grow to $4.80 billion in 2029 at a compound annual growth rate (CAGR) of 8.3%. The growth in the forecast period can be attributed to increasing demand for lightweight and durable badminton equipment, growing penetration of e-commerce in sports goods, rising health and fitness awareness among youth, increasing disposable income in emerging economies, and growing investments in grassroots badminton infrastructure. Key trends in the forecast period include innovations in racket design using advanced composite materials, advancements in smart wearable integration for player performance tracking, integration of artificial intelligence in badminton coaching platforms, investments in eco-friendly shuttlecock and apparel production, and development of digital platforms for online badminton training and fan engagement.
The growing popularity of sports and fitness activities is expected to propel the growth of the badminton market going forward. Sports and fitness activities refer to physical exercises, games, or recreational movements that help individuals stay healthy, active, and physically fit. The rise in the popularity of sports and fitness activities is driven by the increasing number of people engaging in regular physical exercise to improve overall well-being and prevent lifestyle-related diseases. Badminton supports this interest by offering an inclusive, low-cost, and easily accessible sporting option that promotes physical activity across diverse age groups and skill levels, with the sport's simplicity, indoor adaptability, and health benefits making it an attractive choice for both recreational and organized play. For instance, in November 2023, according to the Badminton World Federation (BWF), a Malaysia-based governing body, global participation in badminton rose to over 300 million active players in 2023, up from around 250 million in 2022. Therefore, the growing popularity of sports and fitness activities is driving the growth of the badminton market.
Key companies operating in the badminton market are focusing on developing innovative products, such as hyper-velocity drive, to enhance shuttle repulsion and speed precision. Hyper-velocity drive refers to an advanced racquet engineering technology designed to maximize shuttle acceleration and repulsion through optimized frame aerodynamics and material composition. For instance, in November 2023, Yonex Co. Ltd., a Japan-based manufacturer of sports equipment, introduced the NANOFLARE 800, a next-generation racquet engineered to deliver the fastest and most aggressive drive shots. It features an enhanced sonic flare system combined with high modulus graphite, Torayca M40X carbon fiber, and copper reinforcement at the frame base to enhance repulsion, stability, and shuttle acceleration. Its wide profile frame minimizes warping during impact, while the new stringing pattern increases surface pressure and repulsion efficiency, making it ideal for players seeking high-speed rallies and precision-driven offensive play.
In January 2023, EastPoint Sports LLC, a US-based manufacturer of badminton racquets, merged with Buffalo Games Inc. to enhance the family fun platform. The merger strengthens Buffalo Games' leadership in the family entertainment market by broadening its collection of games and puzzles. With EastPoint's range of outdoor and indoor recreational products, including cornhole, ladderball, darts, and air hockey, the unified company now offers a wider and more balanced selection of family-oriented games. Buffalo Games Inc. is a US-based manufacturer of party games.
Major players in the badminton market are Li Ning Company Limited, Wilson Sporting Goods Co., Yonex Co. Ltd., Head Sport GmbH, Babolat, Buffalo Games LLC, GOSEN CO. LTD., Victor Rackets Industrial Corporation, Gopher Sport, Kawasaki Racket Co. Ltd., Ashaway Line And Twine Manufacturing Co., Prince Global Sports LLC, Dunlop Sport, Yang Yang Badminton Co. Ltd., Karakal Worldwide Ltd., Reinforced Shuttlecocks Ltd., FZ Forza, APACS SPORTS SDN BHD, Carlton Sports Company Ltd., and Pro Kennex International Co. Ltd.
North America was the largest region in the badminton market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in badminton report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the badminton market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The badminton market consists of sales of grip tapes, wristbands, headbands, badminton court mats, and training equipment. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Badminton Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on badminton market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for badminton ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The badminton market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.