PUBLISHER: The Business Research Company | PRODUCT CODE: 1888173
PUBLISHER: The Business Research Company | PRODUCT CODE: 1888173
Creator loyalty points platforms are digital systems that enable content creators to reward their audience with points, tokens, or credits for engagement, purchases, or support. They enhance audience retention, encourage interaction, and foster long-term loyalty by converting fan engagement into tangible rewards or exclusive benefits. These platforms also allow creators to track and manage community participation efficiently.
The key components of creator loyalty points platforms are software and services. Software refers to computer programs, applications, and supporting code that instruct devices to perform specific tasks and manage data, independent of physical hardware. The platform types include web-based and mobile-based, distributed through direct and third-party channels. These platforms are used in content monetization, fan engagement, community building, brand partnerships, and other applications, serving end-users such as individual creators, influencer agencies, brands, and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.
The creator loyalty points platforms market research report is one of a series of new reports from The Business Research Company that provides creator loyalty points platforms market statistics, including creator loyalty points platforms industry global market size, regional shares, competitors with a creator loyalty points platforms market share, detailed creator loyalty points platforms market segments, market trends and opportunities, and any further data you may need to thrive in the creator loyalty points platforms industry. This creator loyalty points platforms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The creator loyalty points platforms market size has grown exponentially in recent years. It will grow from $1.28 billion in 2024 to $1.56 billion in 2025 at a compound annual growth rate (CAGR) of 21.2%. The growth in the historic period can be attributed to increasing digital transformation across industries, growing popularity of social media platforms, rising influencer marketing activities, expansion of online content creation, and increasing consumer preference for personalized rewards.
The creator loyalty points platforms market size is expected to see exponential growth in the next few years. It will grow to $3.32 billion in 2029 at a compound annual growth rate (CAGR) of 20.8%. The growth in the forecast period can be attributed to rising adoption of digital loyalty solutions, growing demand for creator monetization tools, increasing shift toward data-driven marketing strategies, and expanding collaboration between brands and creators. Key trends in the forecast period include advancements in blockchain-based reward systems, innovations in AI-powered loyalty analytics, developments in cross-platform integration, research and development in customer engagement technologies, and adoption of gamification in loyalty programs.
The rising adoption of digital loyalty solutions is expected to propel the growth of the creator loyalty points platforms market going forward. Digital loyalty solutions are software systems that enable brands or creators to issue, track, and redeem points or perks across apps, wallets, and stores, using data to personalize rewards and automate engagement. Adoption is increasing due to widespread consumer participation in loyalty programs and higher usage of loyalty cards or apps. Creator loyalty points platforms enhance digital loyalty solutions by providing gamified engagement and reward systems, making them ideal for creators and brands aiming to retain and grow their audience. They reduce manual tracking and management by offering automated points, quests, and redemption cycles, improving fan interaction and loyalty. For instance, in November 2024, according to a survey of 50,000 grocery products and 429 branded products conducted by the Competition and Markets Authority, a UK-based government department, around 97% of shoppers were members of at least one supermarket loyalty scheme (average three memberships), and loyalty-priced products delivered 17-25% savings. Therefore, the rising adoption of digital loyalty solutions is driving the creator loyalty points platforms market.
The increasing influence of social media platforms is expected to propel the growth of the creator loyalty points platforms market going forward. Social media refers to digital platforms and applications that enable users to create, share, and interact with content and each other in real time. The growing impact of social media stems from its ability to rapidly share visual trends and styles, which influence consumer behavior. Social media platforms enhance creator loyalty points platforms by providing wide-reaching channels for content distribution and audience engagement, making them ideal for creators to grow and interact with their fan base. They improve visibility and participation by enabling real-time interactions, shares, and feedback, enhancing fan retention and loyalty. For instance, in January 2024, according to We Are Social Ltd., a UK-based media company, social media usage increased to 1.5% in 2024, up from 0.9% in 2023. Therefore, the increasing influence of social media platforms is driving the creator loyalty points platforms market.
Key companies operating in the creator loyalty points platforms market are focusing on developing innovative solutions, such as stablecoin-based reward rails, to enable programmable, cross-border redemptions with low volatility. Stablecoin-based reward rails are payment layers that allow platforms to settle loyalty payouts in blockchain-issued, price-stable tokens so creators can convert points into dependable monetary value while maintaining on-chain traceability and automation. For instance, in July 2025, Zealy, a France-based community engagement platform for Web3, launched USDC rewards for all communities, enabling creators to attach guaranteed stablecoin payouts to quest or XP campaigns. This addition provides fixed-value incentives without cryptocurrency price fluctuations, converting engagement experience points into redeemable value that boosts quest completion rates and community retention. By integrating points, quests, and payouts in a seamless flow, it reduces operational overhead for managers while giving fans a clear and trustworthy path from participation to tangible rewards.
Major players in the creator loyalty points platforms market are Capillary Technologies International Pte. Ltd., Growave Pte. Ltd., Chingari App Pvt. Ltd., Talon.One GmbH, StreamElements Ltd., Tremendous Inc., LoyaltyLion Ltd, Smile.io Inc., POAP Inc., Fourthwall Inc., PassKit Limited, Voucherify S.A., SuperWorld Inc., Fanbase App Inc., Crowdly Inc., FanCircles Ltd, Roll Inc., Coinvise Labs Inc., Open Loyalty sp. z o.o., and Eber Pte. Ltd.
North America was the largest region in the creator loyalty points platforms market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator loyalty points platforms report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the creator loyalty points platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The creator loyalty points platforms market includes revenues earned by entities through reward management, customer engagement, data analytics, platform integration, and blockchain implementation services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Creator Loyalty Points Platforms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on creator loyalty points platforms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for creator loyalty points platforms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator loyalty points platforms market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.