PUBLISHER: The Business Research Company | PRODUCT CODE: 1888264
PUBLISHER: The Business Research Company | PRODUCT CODE: 1888264
Generative artificial intelligence media software is an advanced technology that employs machine learning models to automatically create media content such as images, videos, audio, and text, minimizing manual effort in production. Its primary purpose is to enhance creativity and efficiency by producing realistic, high-quality content tailored to specific styles or user preferences. It also optimizes media workflows, facilitates real-time content creation, supports personalization in entertainment and marketing, and drives innovation across digital storytelling, broadcasting, and design.
The primary components of generative artificial intelligence media software include software, hardware, and services. Software comprises the core generative artificial intelligence tools, applications, and platforms that enable automatic content generation, editing, and enhancement. Different deployment models include cloud-based, on-premises, and hybrid, and the technology is utilized by small and medium enterprises and large enterprises. It is applied to content creation, video editing, music composition, graphic design, and other areas across several end-users, including media and entertainment, advertising, education, and other industries.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.
The generative artificial intelligence media software market research report is one of a series of new reports from The Business Research Company that provides generative artificial intelligence media software market statistics, including generative artificial intelligence media software industry global market size, regional shares, competitors with a generative artificial intelligence media software market share, detailed generative artificial intelligence media software market segments, market trends and opportunities, and any further data you may need to thrive in the generative artificial intelligence media software industry. This generative artificial intelligence media software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The generative artificial intelligence media software market size has grown exponentially in recent years. It will grow from $6.39 billion in 2024 to $8.61 billion in 2025 at a compound annual growth rate (CAGR) of 34.6%. The growth during the historic period can be attributed to the growing need for automated content creation, the increasing use of artificial intelligence in video editing, the rising popularity of artificial intelligence-generated music and graphics, the growing demand for real-time content generation, and the increasing focus on enhancing user engagement through artificial intelligence.
The generative artificial intelligence media software market size is expected to see exponential growth in the next few years. It will grow to $27.99 billion in 2029 at a compound annual growth rate (CAGR) of 34.3%. The growth during the forecast period can be attributed to the increasing use of artificial intelligence for immersive media experiences, the rising demand for automated content personalization, the growing emphasis on operational efficiency in content workflows, the increasing utilization of artificial intelligence in educational media, and the rising focus on predictive content generation and optimization, with key trends including innovation in artificial intelligence-driven video editing tools, integration of generative artificial intelligence in graphic design software, advancement in real-time music composition artificial intelligence, innovation in multilingual and role-specific artificial intelligence assistants, and integration of artificial intelligence hyperautomation for media workflows.
The rising number of social media users is expected to drive the growth of the generative artificial intelligence media software market. Social media are digital platforms that enable people to create, share, and exchange information and ideas through virtual communities and networks. The increase in social media users is fueled by greater internet and smartphone accessibility, allowing people to connect, share content, and engage online anytime and anywhere. Generative artificial intelligence media software assists social media users in producing engaging, high-quality content quickly and easily, enhancing creativity and online presence without requiring specialized expertise. For example, in March 2025, according to Sprout Social, an Australia-based social media management platform, the number of social media users in Australia increased to approximately 20.8 million in 2024, up from about 19.1 million in 2022. Therefore, the rising number of social media users is fueling the growth of the generative artificial intelligence media software market.
Key companies operating in the generative artificial intelligence media software market are focusing on developing artificial intelligence applications to accelerate the adoption of artificial intelligence-driven media solutions, streamline content creation, and enhance operational efficiency. Artificial intelligence applications are programs that use artificial intelligence to perform tasks involving learning, reasoning, and decision-making that typically require human intelligence. For example, in July 2025, Reply, an Italy-based IT and consulting company, launched Prebuilt AI Apps to simplify and accelerate enterprise adoption of generative artificial intelligence. The applications enable organizations to automate repetitive tasks in content creation, offer real-time support for human resources and procurement departments, improve information access, and enhance user experiences through intuitive conversational interfaces. By providing scalable and customizable artificial intelligence solutions, Prebuilt AI Apps introduce a modern approach to integrating generative artificial intelligence into media operations, promoting efficiency and innovation from the initial stages of implementation.
In March 2025, xAI, a US-based artificial intelligence company, acquired Hotshot for an undisclosed amount. Through this acquisition, xAI aims to strengthen its text-to-video generation capabilities and accelerate the integration of advanced video creation technologies into its Grok AI platform. Hotshot is a US-based provider of generative artificial intelligence media software.
Major players in the generative artificial intelligence media software market are Microsoft Corporation, Alibaba Group Holding Limited, Amazon Web Services Inc., Tencent Holdings Ltd., International Business Machines Corporation, Intel Corporation, Oracle Corporation, SAP SE, Salesforce Inc., Hewlett Packard Enterprise Company, NVIDIA Corporation, Adobe Inc., OpenAI LLC, Canva Pty Ltd., Shutterstock Inc., C3.ai Inc., DeepMind Technologies Limited, Freepik Company S.L.U., Hugging Face Inc., Stability AI Ltd., Synthesia Limited, and Prisma Labs Inc.
North America was the largest region in the generative artificial intelligence media software market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in generative artificial intelligence media software report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the generative artificial intelligence media software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The generative artificial intelligence media software market consists of revenues earned by entities by providing services such as synthetic data generation services, consulting and integration services, generative design and animation services, voice synthesis and dubbing services, and virtual production services. The market value includes the value of related goods sold by the service provider or included within the service offering. The generative artificial intelligence media software market also includes sales of edge AI appliances, smart media devices, smart cameras, microphones, and audio-capture hardware. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Generative Artificial Intelligence Media Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on generative artificial intelligence media software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for generative artificial intelligence media software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The generative artificial intelligence media software market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.