PUBLISHER: The Business Research Company | PRODUCT CODE: 1888319
PUBLISHER: The Business Research Company | PRODUCT CODE: 1888319
Location data as a service refers to cloud-based solutions that deliver accurate, real-time, and historical geospatial and location-based data to businesses. It enables organizations to utilize location intelligence for decision-making, including optimizing logistics, enhancing marketing strategies, improving asset tracking, and personalizing customer experiences. This approach simplifies access to complex geospatial datasets without requiring in-house infrastructure or specialized expertise.
The main components of the location data as a service market include platform and services. The platform consists of cloud-based or on-premises solutions that provide real-time location data collection, analytics, and visualization, allowing businesses to make informed decisions, optimize operations, and enhance customer engagement. It is deployed through cloud and on-premises modes and serves organizations of all sizes, including small and medium enterprises and large enterprises. Key applications include mapping and navigation, advertising and marketing, asset tracking, risk management, and others, catering to end users such as retail, transportation and logistics, banking, financial services, and insurance (BFSI), healthcare, government, and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.
The location data as a service market research report is one of a series of new reports from The Business Research Company that provides location data as a service market statistics, including the location data as a service industry global market size, regional shares, competitors with the location data as a service market share, detailed location data as a service market segments, market trends, and opportunities, and any further data you may need to thrive in the location data as a service industry. This location data as a service market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The location data as a service market size has grown exponentially in recent years. It will grow from $2.34 billion in 2024 to $2.82 billion in 2025 at a compound annual growth rate (CAGR) of 20.6%. The growth in the historic period can be attributed to the growing adoption of global positioning system (GPS) and location-based services, increasing mobile device penetration, rising demand for real-time analytics, expansion of logistics and transportation sectors, early integration with IoT solutions, and growing urbanization and smart city projects.
The location data as a service market size is expected to see exponential growth in the next few years. It will grow to $5.88 billion in 2029 at a compound annual growth rate (CAGR) of 20.2%. The growth in the forecast period can be attributed to increasing demand for real-time location insights, growing adoption of cloud-based services, rising need for operational efficiency, expansion of smart city initiatives, and growing emphasis on supply chain optimization. Key trends in the forecast period include technological advancements in geospatial analytics, innovations in predictive location intelligence, developments in AI and machine learning integration, research and development in mobility solutions, increasing use of geofencing and navigation services, and advancements in spatial data management.
The rising adoption of 5G networks is expected to propel the growth of the location data as a service market going forward. 5G networks represent the latest generation of mobile connectivity, offering high-speed data transmission, ultra-low latency, and enhanced capacity to support advanced technologies such as immersive gaming and the internet of things. The adoption of 5G networks is increasing due to the growing need for high-speed, low-latency connectivity to enable real-time digital applications. It enhances location data as a service by providing ultra-fast, low-latency connections that improve the accuracy and responsiveness of real-time location tracking. This supports seamless integration of IoT devices and sensors, strengthens location intelligence, and facilitates advanced applications in logistics, smart cities, and asset management. For instance, in December 2023, according to the Office of Communications (Ofcom), a UK-based regulator and competition authority, outdoor 5G coverage provided by at least one mobile network operator increased to 85-93% in 2023 from 67-78% in 2022. Therefore, the rising adoption of 5G networks is driving the growth of the location data as a service market.
Major companies operating in the location data as a service market are focusing on developing advanced solutions, such as seamless indoor and outdoor device tracking, to enable highly accurate, real-time, and continuous location intelligence across complex environments through advanced sensor fusion and artificial intelligence (AI)-driven mapping technologies. Seamless indoor and outdoor device tracking refers to the continuous and uninterrupted monitoring of a device or asset's location across both indoor and outdoor environments. For instance, in January 2023, HERE Technologies, a Netherlands-based location technology company, partnered with Amazon Web Services (AWS), a US-based cloud computing company, to enhance location-based services for developers. The collaboration focuses on improving indoor and outdoor positioning capabilities, enabling precise tracking and management of IoT devices at scale. It integrates HERE's precise positioning with AWS's cloud infrastructure and IoT services, allowing businesses to build applications that can track assets and guide people with meter-level accuracy as they move from outdoor areas into complex indoor spaces such as warehouses and airports without losing location context.
In January 2023, Precisely Holdings LLC, a US-based data integrity company, acquired Transerve Technologies Pvt Ltd. for an undisclosed amount. The acquisition provides Transerve with strategic support to accelerate growth, expand its market presence, and increase adoption of its location intelligence solutions. Transerve Technologies Pvt Ltd. is an India-based company specializing in location intelligence and spatial data solutions, with a focus on geospatial analytics and mapping for sectors such as logistics, retail, and telecommunications.
Major players in the location data as a service market are Google LLC, Microsoft Corporation, Alibaba Group Holding Limited, Tencent Holdings Limited, International Business Machines Corporation, Oracle Corporation, Uber Media Inc., CARTO DB Inc., Zebra Technologies Corporation, Trimble Inc., Precisely Inc., Yelp Inc., Environmental Systems Research Institute Inc., HERE Technologies, TomTom N.V., Telenav Inc., Mapbox Inc., Foursquare Labs Inc., MapQuest Inc., SafeGraph Inc., and OpenStreetMap Foundation.
North America was the largest region in the location data as a service market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in location data as a service report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the location data as a service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The location data as a service market includes revenues earned by entities through real-time location tracking, geofencing, mapping and navigation solutions, location analytics, asset and fleet management, and location-based advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Location Data As A Service Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on location data as a service market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for location data as a service ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The location data as a service market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.