PUBLISHER: The Business Research Company | PRODUCT CODE: 1888500
PUBLISHER: The Business Research Company | PRODUCT CODE: 1888500
User experience (UX) service focuses on the overall satisfaction and perception a person has when engaging with a product, system, or service. It considers usability, accessibility, functionality, and emotional response to ensure a seamless and meaningful interaction across all touchpoints. Through continuous research, testing, and refinement, UX aims to create efficient, enjoyable, and user-centered experiences that meet both user needs and business objectives.
The key types of user experience (UX) services include user research, user experience design, usability testing, information architecture, interaction design, visual design, and others. User research is a foundational UX service that systematically studies users' behaviors, needs, and motivations through methods such as interviews, surveys, ethnographic studies, and observation. Various enterprise sizes include small and medium enterprises and large enterprises, and different delivery models include on-premise services, cloud-based services, and hybrid model services. UX services are applied for mobile applications, web applications, enterprise software, e-commerce platforms, the gaming industry, healthcare technology, the automotive industry, and financial services, serving end-user industries including information technology and telecommunications, banking, financial services, and insurance (BFSI), healthcare, retail, media and entertainment, and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the services sector, particularly in business services, IT, and professional consulting operations. Higher costs for imported technology, office equipment, and essential digital infrastructure have raised operating expenses for service providers, forcing them to either pass on costs to clients or absorb margin pressures. Outsourcing firms and IT service companies are also facing challenges due to increased costs of hardware components and delayed global supply chains, affecting project delivery timelines and profitability. Additionally, retaliatory tariffs have dampened demand for U.S.-based professional services in key international markets, leading to a slowdown in export-driven revenue streams. The sector must now prioritize digital transformation, cost optimization, and expanding domestic client bases to sustain growth and maintain competitiveness amid ongoing trade uncertainty.
The user experience (UX) service market research report is one of a series of new reports from The Business Research Company that provides user experience (UX) service market statistics, including user experience (UX) service industry global market size, regional shares, competitors with a user experience (UX) service market share, detailed user experience (UX) service market segments, market trends and opportunities, and any further data you may need to thrive in the user experience (UX) service industry. This user experience (UX) service market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The user experience (UX) service market size has grown rapidly in recent years. It will grow from $12.73 billion in 2024 to $14.80 billion in 2025 at a compound annual growth rate (CAGR) of 16.2%. The growth in the historic period can be attributed to increasing adoption of digital interfaces, rising emphasis on customer-centric design, growing demand for mobile-friendly platforms, increasing integration of usability testing tools, and rising importance of accessibility standards.
The user experience (UX) service market size is expected to see rapid growth in the next few years. It will grow to $26.67 billion in 2029 at a compound annual growth rate (CAGR) of 15.9%. The growth in the forecast period can be attributed to increasing adoption of AI-driven design tools, rising demand for personalized digital experiences, growing expansion of omnichannel engagement strategies, increasing use of data-driven UX insights, and rising implementation of immersive technologies such as AR and VR. Key trends in the forecast period include technological advancements in user interface design, innovations in generative AI-based UX research, developments in human-computer interaction models, innovation in emotional experience design, and advancements in adaptive and responsive design systems.
The increasing adoption of digital transformation is expected to propel the growth of the user experience (UX) service market going forward. Digital transformation refers to the integration of digital technologies across all areas of an organization, fundamentally reshaping operations and value delivery to customers. Its adoption is rising as it enhances operational efficiency by automating processes, reducing manual workload, and enabling data-driven decision-making. User experience (UX) services support this transformation by creating intuitive digital interfaces, improving customer interaction, and ensuring technology adoption aligns with user behaviour. For instance, in May 2025, according to the Centers for Disease Control and Prevention (CDC), a US-based federal agency, about 92% of state public health laboratories have adopted Electronic Test Orders and Results (ETOR) systems with at least one healthcare partner for a specific laboratory program, marking an 18% rise from 74% in early 2023. Therefore, the increasing adoption of digital transformation is driving the growth of the user experience (UX) service market.
Major companies operating in the user experience (UX) service market are focusing on developing design optimization frameworks to enhance user intuitiveness, interaction efficiency, and trust in digital experiences. Design optimization framework refers to a structured and systematic approach that integrates analytical methods, computational models, and user-centered principles to refine and improve design performance. For instance, in October 2025, Touchstone Research, a US-based market research firm specializing in digital, youth, and technology research, launched its Generative AI UX Research Practice to support organizations in developing more intuitive and trustworthy AI-driven user experiences. This practice focuses on understanding how users interact with generative AI tools such as chatbots, copilots, and creative assistants. It employs advanced usability testing, behavioral observation, and prompt-flow analysis to evaluate user trust, comprehension, and adaptability, enabling companies to design AI systems that are transparent, human-centered, and aligned with ethical and functional design standards.
In April 2025, Ascendion Inc., a US-based company that provides AI-first services to help large businesses innovate, acquired UX Reactor Inc. for an undisclosed amount. Through this acquisition, Ascendion aims to enhance its AI-driven experience design capabilities by integrating UX Reactor's human-centered design expertise, enabling faster, end-to-end digital transformation and innovative user experiences for clients. UX Reactor Inc. is a US-based company specializing in user experience (UX) design services.
Major players in the user experience (UX) service market are Google LLC, Microsoft Corporation, Accenture PLC, IBM Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, Tata Consultancy Services Limited, Capgemini SE, Adobe Systems Incorporated, Cognizant Technology Solutions Corporation, Infosys Limited, HCL Technologies Limited, Wipro Limited, IDEO LLC, InVisionApp Inc., UserTesting Inc., Appnovation Technologies Inc., Nomensa Ltd., and UX Studio.
North America was the largest region in the user experience (UX) service market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in user experience (UX) service report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the user experience (UX) service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The user experience (UX) service market includes revenues earned by entities by providing services such as ux research, interaction design, visual design, and usability testing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
User Experience (UX) Service Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on user experience (ux) service market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for user experience (ux) service ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The user experience (ux) service market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.