PUBLISHER: The Business Research Company | PRODUCT CODE: 1888516
PUBLISHER: The Business Research Company | PRODUCT CODE: 1888516
A video monetization platform is a technology solution that enables content creators and publishers to generate revenue from their video content through advertisements, subscriptions, and transactional models. It provides tools for content management, analytics, and workflow automation to optimize monetization strategies and enhance audience engagement. By integrating secure access, payment processing, and performance tracking, these platforms help maximize revenue while delivering a seamless viewing experience.
The key components of a video monetization platform are platforms and services. A platform is a digital or physical environment that supports interactions, transactions, or service delivery between multiple users, participants, or systems. The primary monetization models include advertising, subscription, transactional, and hybrid approaches. Key deployment modes consist of cloud-based and on-premises solutions. Major applications include live streaming, video-on-demand, online education, gaming, sports, and others, and they are used by end users such as content creators, broadcasters, publishers, enterprises, and more.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.
The video monetization platform market research report is one of a series of new reports from The Business Research Company that provides video monetization platform market statistics, including the video monetization platform industry global market size, regional shares, competitors with the video monetization platform market share, detailed video monetization platform market segments, market trends, and opportunities, and any further data you may need to thrive in the video monetization platform industry. This video monetization platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The video monetization platform market size has grown rapidly in recent years. It will grow from $7.72 billion in 2024 to $9.08 billion in 2025 at a compound annual growth rate (CAGR) of 17.7%. Growth during the historic period can be attributed to increasing demand for online video content, rising digital advertising spending, growing adoption of streaming platforms, expansion of broadband internet access, and a stronger consumer preference for on-demand media.
The video monetization platform market size is expected to see rapid growth in the next few years. It will grow to $17.20 billion in 2029 at a compound annual growth rate (CAGR) of 17.3%. Growth in the forecast period can be attributed to expanding monetization opportunities for content creators, increased investment in video technology infrastructure, rising adoption of mobile video consumption, growth of cloud-based video platforms, and increasing demand for personalized content experiences. Major trends expected in the forecast period include advancements in video encoding and delivery technologies, innovations in artificial intelligence (AI)-driven content recommendations, developments in interactive and shoppable video formats, continued research and development in cloud streaming solutions, and deeper technological integration with social media platforms.
The rising demand for online video streaming is driving growth in the video monetization platform market. Online video streaming delivers video content over the internet in real time, eliminating the need for downloads or physical media. This convenience allows users to access diverse content anytime and anywhere. Video monetization platforms support this ecosystem by enabling content creators and service providers to generate revenue through ads, subscriptions, and pay-per-view models, while also managing and analyzing audience engagement. For example, in December 2023, the Australian Communications and Media Authority (ACMA) reported that online video services dominated viewer preferences, with paid subscription streaming (66% from 59%), user-generated/short-form video platforms (57% from 44%), and free-to-air catch-up TV/streaming (43% from 38%) all seeing notable growth. This trend demonstrates that increasing demand for on-demand, convenient video access is fueling the adoption of video monetization platforms.
Companies in the market are emphasizing integration and automation to enhance monetization and workflow efficiency. Advanced tools such as monetization-forward yield engines leverage AI to optimize ad placement and pricing in real time, maximizing revenue. In July 2023, EX.CO launched its full online video platform (OVP) for global publishers, offering video management tools including player customization, dynamic playlists, live feeds, hosting, transcoding, analytics, and seamless integration with content management systems. This enables publishers to consolidate video solutions, streamline workflows, and deliver an enhanced viewing experience.
In July 2023, TargetVideo GmbH acquired Brid.TV, a US-based provider of an all-in-one online video platform and monetization solution. This acquisition allows TargetVideo to expand its video delivery and monetization offerings, integrating Brid.TV's enterprise-level platform for hosting, managing, and monetizing video content, thereby providing more comprehensive solutions for digital publishers and advertisers.
Major players in the video monetization platform market are Google LLC, Meta Platforms Inc., IBM Corporation, Kaltura Inc., Dailymotion SA, JW Player, Muvi LLC, Wowza Media Systems LLC, Uscreen, Zype Inc., Vplayed, Dacast Inc., Vidverto, MediaMelon, Brid.TV, Cincopa, Enveu, SproutVideo, StreamShark, and VidCrunch Inc.
North America was the largest region in the video monetization platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in video monetization platform report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the video monetization platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The video monetization platform market consists of revenues earned by entities by providing services such as video hosting, content management, analytics and reporting, payment gateway integration, rights management, and customer support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Video Monetization Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on video monetization platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for video monetization platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The video monetization platform market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.