Robo advisory is a digital platform service that provides automated, algorithm-driven financial planning and investment services, with little to no human supervision. It uses computer algorithms to build and manage investment portfolios based on your goals and risk tolerance.
The robo advisory market consists of sales of robo advisory services by entities (organizations, sole traders and partnerships), also known as robo advisors, that provide financial guidance and advisory services. Robo advisors specialize in the use of computer algorithms and technology to offer personalized investment advice, portfolio management and financial planning, based on user inputs such as financial goals, risk tolerance, investment horizon and financial situation.
The global robo advisory market reached a value of nearly $10,842.03 million in 2024, having grown at a compound annual growth rate (CAGR) of 32.51% since 2019. The market is expected to grow from $10,842.03 million in 2024 to $42,065.37 million in 2029 at a rate of 31.15%. The market is then expected to grow at a CAGR of 29.63% from 2029 and reach $154,002.23 million in 2034.
Advancements In Artificial Intelligence And Machine Learning
The advancements in artificial intelligence and machine learning supported the growth of the robo advisory market in the historic period. These technologies enabled platforms to deliver more accurate, data-driven investment recommendations, automated portfolio management, and personalized financial planning. AI and ML enhanced the ability to analyze vast datasets, assess risk profiles, and adapt strategies based on market conditions in real time. This technological evolution improved efficiency, reduced human error, and enhanced user experience through predictive analytics and intelligent automation. As a result, robo-advisory platforms gained credibility and attracted a wider investor base seeking smart, cost-effective, and technology-driven investment solutions. For instance, in January 2025, according to the Congressional Research Service, the nonpartisan division of the U.S. Library of Congress, providing comprehensive policy and legal analysis to support lawmakers in informed legislative decision-making, in the United States, 6.6% of businesses reported using AI in their operations, marking an increase from earlier in the year. The future private US investment in AI also indicates growth to $81.7 billion in 2025 from $47.4 billion in 2022. Therefore, the advancements in artificial intelligence and machine learning drove the growth of the robo advisory market.
Expanding Access To Personalized Wealth Management Through AI-Driven Hybrid Models
Major companies operating in the robo advisory market are focusing on advancing hybrid wealth management models that combine artificial intelligence (AI) with human expertise to enhance personalization, automate portfolio optimization, and expand accessibility for mass affluent investors. For instance, in June 2025, Kristal, a Singapore-based investment management company, has launched a $30 million Series B funding round to accelerate expansion and advance its robo-advisory and agentic artificial intelligence (AI) technology. The platform leverages AI to deliver personalized portfolio management, 24/7 monitoring, and automatic rebalancing for clients with $100K-$5M in assets bringing private banking-level insights to mass affluent investors. For relationship managers, Kristal's AI tools enhance productivity by automating client engagement and investment analysis. The funds support growth across India, the Middle East, and Southeast Asia, solidifying Kristal's position as a leading innovator in hybrid, AI-powered wealth management.
The global robo advisory market is concentrated, with large players operating in the market. The top ten competitors in the market made up to 49.69% of the total market in 2024.
Robo Advisory Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global robo advisory market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for robo advisory? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The robo advisory market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider robo advisory market; and compares it with other markets.
The report covers the following chapters
- Introduction And Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by service type, by provider, by business model and by end user.
- Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis And Strategic Analysis Framework- Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM)
- Global Market Size And Growth - Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis - Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation - Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by service type, by provider, by business model and by end user in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size And Growth - Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies - Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers And Acquisitions- Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Recent Developments- Information on recent developments in the market covered in the report.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for robo advisory providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Service Type: Direct Plan Based/Goal Based; Comprehensive Wealth Advisory
- 2) By Business Model: Pure Robo Advisors; Hybrid Robo Advisors
- 3) By End-User: Retail Investors; High Net Worth Individuals; Other End Users
- 4) By Provider: Fintech Robo Advisors; Banks; Traditional Wealth Managers; Other Providers
- Companies Mentioned: The Charles Schwab Corporation; The Vanguard Group, Inc.; Fidelity Management & Research Company (FMR LLC); Empower Personal Wealth (Personal Capital Corporation); Betterment Holdings Inc
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; robo advisory indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.