PUBLISHER: The Business Research Company | PRODUCT CODE: 1921548
PUBLISHER: The Business Research Company | PRODUCT CODE: 1921548
Curved televisions (TVs) are electronic displays featuring a concave viewing surface, distinct from traditional flat-panel displays. They are marketed for their potential to offer an immersive viewing experience and a wider field of view, although the advantages remain subject to debate. Curved TVs find applications in gaming, digital signage, and movie theaters, aiming to reduce distortion and enhance panoramic views.
Two main types of curved televisions include cable track cables and torsion cables. Cable track cables are specifically designed flexible cables used in cable tracks or drag chains, where they endure significant bending stress. These TVs are available in various screen sizes large, mid-sized, and small catering to commercial, institutional, and residential users alike.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs have impacted the curved television market by increasing the cost of imported display panels, semiconductors, and specialized cabling components required for curved screen assemblies. These impacts have raised production costs and affected pricing, particularly for large sized curved televisions manufactured in asia pacific regions such as china and south korea. Commercial and premium residential segments have been most affected due to higher component complexity. However, tariffs have encouraged regional manufacturing expansion, local sourcing of components, and investments in advanced display production capabilities, supporting long term supply chain resilience.
The curved televisions market research report is one of a series of new reports from The Business Research Company that provides curved televisions market statistics, including curved televisions industry global market size, regional shares, competitors with a curved televisions market share, detailed curved televisions market segments, market trends and opportunities, and any further data you may need to thrive in the curved televisions industry. This curved televisions market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The curved televisions market size has grown strongly in recent years. It will grow from $12.38 billion in 2025 to $13.35 billion in 2026 at a compound annual growth rate (CAGR) of 7.9%. The growth in the historic period can be attributed to consumer interest in immersive viewing experiences, advancements in display panel technologies, growth of home theater installations, increasing disposable income in urban households, early adoption by premium tv buyers.
The curved televisions market size is expected to see strong growth in the next few years. It will grow to $17.59 billion in 2030 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to growth in gaming and esports adoption, rising demand for cinematic viewing at home, integration of AI based picture enhancement, expansion of commercial display applications, continuous innovation in curved display form factors. Major trends in the forecast period include growing adoption of curved displays in gaming environments, increasing demand for immersive home entertainment systems, rising use of curved tvs in commercial digital signage, advancements in oled and qled curved panel manufacturing, expansion of large screen curved televisions.
The increasing popularity of online gaming is expected to drive the growth of the curved televisions market in the future. Online gaming involves playing video games over the internet, enabling players to interact with others in real-time, regardless of their location. The growing popularity of online gaming is attributed to factors such as easy accessibility, a wide variety of games, social interaction, competitive gameplay, constant innovation, greater global connectivity, immersive experiences, and affordability. Curved televisions enhance the online gaming experience by offering a broader field of view and reducing glare, while also providing more comfortable viewing angles for long gaming sessions. For example, in July 2023, according to the London Economic, a UK-based non-governmental organization, the number of active online gamblers in the UK reached 24.7 million in 2023, marking a 6.2% increase from 2022. Sports betting generated $2.37 billion (£1.9 billion) in online gambling revenue, and online casinos earned over $4.0 billion (£3.2 billion), with slots being the most popular choice among players. Additionally, the online gambling industry saw significant growth in the UK in 2023, with total revenues hitting a record $6.75 billion (£5.4 billion), making up a large share of the overall market. As a result, the rising popularity of online gaming is fueling the growth of the curved televisions market.
Key players in the curved television market are concentrating on developing advanced technological solutions, such as gaming monitors, to improve immersive viewing experiences and meet the growing demand from the gaming industry. Gaming monitors enhance performance with high refresh rates and low response times, minimizing screen tearing and stuttering. They also offer vibrant colors and sharp visuals, often utilizing IPS or OLED panels for a more immersive gaming experience. For example, in August 2024, Micro Star International Co. Ltd., a Taiwan-based computer hardware company, introduced the First 32-Inch Curved QD-OLED MPG 321CURX Gaming Monitor, designed to provide an immersive gaming experience with cutting-edge visual technology and top-tier specifications. This gaming monitor offers breathtaking visuals with a 240Hz refresh rate and an ultra-fast response time of just 0.03 ms. In addition to boosting gaming performance, it supports HDR, delivering vibrant colors and deep contrasts for a more engaging experience. Its 1700R curvature also wraps the display around the viewer's field of vision, further enhancing the sense of immersion during gameplay.
In February 2024, Walmart Inc. acquired VIZIO Holding Corporation for $2.3 billion, gaining access to its SmartCast Operating System (OS) and enhancing their offerings in television and home entertainment. VIZIO Holding Corporation, known for its curved televisions, will enable Walmart to innovate in consumer electronics and entertainment experiences.
Major companies operating in the curved televisions market are Samsung Electronics Co. Ltd., Sony Corporation, LG Electronics Inc., Panasonic Corporation, Haier Group, Xiaomi Corporation, Sharp Corporation, Koninklijke Philips N.V., TCL Electronics Holdings Ltd., Hisense Co. Ltd., Skyworth Group Ltd., Sansui Electric Co. Ltd., SCEPTRE Inc., Mitashi, Stanlee India Enterprises Pvt. Ltd., Wellteck, Oscar, Angel, Krisons, Senao
North America was the largest region in the curved televisions market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the curved televisions market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the curved televisions market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The curved televisions market consists of sales of curved display panels, speakers, mounting brackets, and remote controls. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Curved Televisions Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses curved televisions market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for curved televisions ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The curved televisions market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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