In-Vehicle Infotainment Global Market Report 2026

In-vehicle infotainment refers to an electronic system that integrates entertainment and information delivery for drivers and passengers, often including support software applications.

The main components of in-vehicle infotainment systems are software, hardware, and services. Software, in this context, refers to a computer operating system that facilitates the control of data flow between application programs. These systems are employed to offer a range of services, including entertainment, navigation, communication, vehicle diagnostics, and others, catering to both passenger cars and commercial vehicles. These components may be integrated as original equipment manufacturer (OEM) fittings or added through aftermarket installations.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the in-vehicle infotainment market by increasing costs for semiconductors, display panels, connectivity modules, and audio components essential for infotainment assemblies. These tariffs particularly affect regions such as Asia Pacific, North America, and Europe, where automotive production relies on globally sourced electronic parts. Segments including hardware components like displays, processors, and connectivity units face significant cost pressures, while software and cloud based service providers experience delays in deployment cycles. However, tariffs also encourage localized electronics manufacturing, supply chain diversification, and development of cost optimized infotainment modules.

The in-vehicle infotainment market research report is one of a series of new reports from The Business Research Company that provides in-vehicle infotainment market statistics, including in-vehicle infotainment industry global market size, regional shares, competitors with an in-vehicle infotainment market share, detailed in-vehicle infotainment market segments, market trends and opportunities, and any further data you may need to thrive in the in-vehicle infotainment industry. This in-vehicle infotainment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The in-vehicle infotainment market size has grown rapidly in recent years. It will grow from $25.99 billion in 2025 to $28.76 billion in 2026 at a compound annual growth rate (CAGR) of 10.7%. The growth in the historic period can be attributed to increase in automotive digitalization, rise in adoption of smartphones for in car connectivity, growth in passenger car sales, increase in demand for navigation and entertainment systems, early advancements in touchscreen and audio technologies.

The in-vehicle infotainment market size is expected to see rapid growth in the next few years. It will grow to $42.88 billion in 2030 at a compound annual growth rate (CAGR) of 10.5%. The growth in the forecast period can be attributed to rising integration of advanced sensor based infotainment, growing adoption of connected car services, increasing development of AI powered infotainment features, rising focus on over the air updates, growing demand for premium in cabin experience. Major trends in the forecast period include increasing use of AI driven personalized in-vehicle infotainment features, rising adoption of autonomous mobility enhancing infotainment integration, growth in connected vehicle ecosystems with real time data services, advancement in cybersecure and cloud enabled infotainment platforms, rising demand for immersive ar vr based in-cabin experiences.

The rising sales of high-end luxury cars are expected to drive growth in the in-vehicle infotainment market. Luxury cars, produced by premium automakers, feature high-performance capabilities, lavish interiors, and advanced safety and technology options that are often unavailable in more affordable models. These vehicles are equipped with cutting-edge infotainment systems that enhance vehicle safety and security. Consequently, an increase in luxury car sales will contribute to market growth. For instance, in January 2024, the BMW Group, a Germany-based manufacturer, reported a 10.3% increase in sales for the fourth quarter of 2023 compared to the previous year, reaching 718,778 units. Thus, the growth in high-end luxury car sales is propelling the in-vehicle infotainment market.

Leading companies in the in-vehicle infotainment (IVI) market are focusing on developing advanced automotive-grade system-on-chip (SoC) processors to provide high-performance, seamless, and connected in-car experiences. Automotive SoCs integrate multiple computing functions-including CPU, GPU, AI accelerators, and connectivity modules-into a single chip, enabling faster processing, lower power consumption, and superior multimedia performance compared to traditional architectures. For example, in June 2023, Samsung Electronics, a South Korea-based semiconductor and electronics company, launched the Exynos Auto V920, a next-generation automotive SoC designed for IVI systems. The Exynos Auto V920 features a multi-core CPU and GPU, supports advanced AI functionalities, enhances graphics rendering, and enables integration with connected car platforms, infotainment applications, and digital cockpits. Its compact architecture simplifies system design while offering high reliability and energy efficiency, making it ideal for modern IVI systems that require immersive user experiences and robust computational performance.

In September 2025, Qualcomm Technologies, Inc., a U.S.-based provider of hardware and software solutions for IVI systems, partnered with HARMAN International to advance generative AI for enhanced in-cabin intelligence and personalization. Through this collaboration, Qualcomm and HARMAN aim to accelerate intelligent, connected IVI and cockpit solutions by combining Qualcomm's Snapdragon automotive compute platforms with HARMAN's market-ready automotive product portfolio. HARMAN International, based in the U.S., provides automotive systems, connected car technologies, audio and visual solutions, and services for OEMs and consumers.

Major companies operating in the in-vehicle infotainment market are Panasonic Corporation, Alpine Electronics Inc., Pioneer Corporation, Harman International Industries Inc., Bose Corporation, Sony Corporation, Clarion Co. Ltd., Continental AG, Visteon Corporation, Denso Corporation, Garmin Ltd., TomTom International BV, Robert Bosch GmbH, Mitsubishi Electric Corporation, Fujitsu Ten Ltd., Magneti Marelli S.p.A., Kenwood Corporation, Delphi Automotive PLC, Valeo SA, HyundAI Mobis Co., Ltd., JVC Kenwood Corporation, Aptiv PLC, NXP Semiconductors NV, NVIDIA Corporation, Texas Instruments Incorporated, Apple Inc., Google LLC, Amazon.com, Inc., LG Electronics Inc., Qualcomm Technologies, Inc.

North America was the largest region in the in-vehicle infotainment market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the in-vehicle infotainment market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the in-vehicle infotainment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The in-vehicle infotainment market consists of revenues earned by entities by provide audio, video and information services in automobiles. The market value includes the value of related goods sold by the service provider or included within the service offering. The in-vehicle infotainment market also includes sales of radio, multimedia, navigation and connectivity devices which used in providing In-vehicle infotainment services. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

In-Vehicle Infotainment Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses in-vehicle infotainment market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for in-vehicle infotainment ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The in-vehicle infotainment market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Component: Software; Hardware; Services
• 2) By Services: Entertainment Services; Navigation Services; Communication Services; Vehicle Diagnostics Services; Other Services
• 3) By Vehicle Type: Passenger Car; Commercial Vehicles
• 4) By Fitting: OE (Original Equipment) Fitted; Aftermarket
• Subsegments:
• 1) By Software: Operating Systems; Application Software; Middleware; Connectivity Software
• 2) By Hardware: Displays (Touchscreen; Instrument Cluster); Audio Systems (Speakers; Amplifiers); Control Units (Microcontrollers; Processors); Connectivity Modules (Bluetooth; Wi-Fi)
• 3) By Services: Navigation Services; Content Services (Streaming; Music); Software Updates and Upgrades; Customer Support Services
• Companies Mentioned: Panasonic Corporation; Alpine Electronics Inc.; Pioneer Corporation; Harman International Industries Inc.; Bose Corporation; Sony Corporation; Clarion Co. Ltd.; Continental AG; Visteon Corporation; Denso Corporation; Garmin Ltd.; TomTom International BV; Robert Bosch GmbH; Mitsubishi Electric Corporation; Fujitsu Ten Ltd.; Magneti Marelli S.p.A.; Kenwood Corporation; Delphi Automotive PLC; Valeo SA; Hyundai Mobis Co., Ltd.; JVC Kenwood Corporation; Aptiv PLC; NXP Semiconductors NV; NVIDIA Corporation; Texas Instruments Incorporated; Apple Inc.; Google LLC; Amazon.com, Inc.; LG Electronics Inc.; Qualcomm Technologies, Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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