Pet Wearable Global Market Report 2026

Pet wearables are devices designed to be worn on the body of pets, including dogs, cats, and other animals, serving various purposes such as identification, tracking, monitoring, control, medical diagnosis, treatment, facilitation, safety, and security. These devices collect data that is then tracked through a companion app installed on the pet owner's smart device. Pet wearables are utilized to monitor information related to pets, including their fitness, activity levels, sleep patterns, behavior, and steps.

The primary types of pet wearables include smart collars, smart cameras, smart harnesses and vests, and other specialized devices. Smart cameras transmit audio and visual feeds wirelessly to pet owners, allowing them to remotely monitor their pet's activities. These wearables employ various technologies, including RFID devices, GPS, sensors, Bluetooth, and others, for purposes such as identification and tracking, monitoring and control, medical diagnosis, and treatment.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have influenced the pet wearables market by raising the cost of imported sensors, batteries, connectivity chips, and casing materials used in smart collars, cameras, and tracking devices. North America and Europe face the greatest impact due to reliance on Asian manufacturing hubs, resulting in higher product prices and extended lead times. However, tariffs are also encouraging localized assembly, diversification of electronic component sourcing, and the development of cost-efficient, durable wearable designs that enhance long-term supply chain stability.

The pet wearable market research report is one of a series of new reports from The Business Research Company that provides pet wearable market statistics, including pet wearable industry global market size, regional shares, competitors with a pet wearable market share, detailed pet wearable market segments, market trends and opportunities, and any further data you may need to thrive in the pet wearable industry. This pet wearable market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The pet wearable market size has grown rapidly in recent years. It will grow from $4.49 billion in 2025 to $5.26 billion in 2026 at a compound annual growth rate (CAGR) of 17.3%. The growth in the historic period can be attributed to rising use of basic gps tracking collars, growth in pet ownership and spending, adoption of simple activity monitoring devices, early integration of rfid-based identification, development of initial pet health tracking apps.

The pet wearable market size is expected to see rapid growth in the next few years. It will grow to $10.04 billion in 2030 at a compound annual growth rate (CAGR) of 17.5%. The growth in the forecast period can be attributed to increasing demand for real-time health insights, expansion of smart home pet ecosystems, growth in premium pet wellness technologies, rising adoption of multi-sensor wearables, development of advanced veterinary diagnostic integrations. Major trends in the forecast period include development of connected pet monitoring devices, expansion of AI-enabled behavior tracking tools, integration of cloud-based pet health platforms, advancement of autonomous pet safety technologies, adoption of sustainable smart wearable designs.

The growth of the pet wearable market has been fueled by a global increase in demand for pet monitoring. Pet owners, considering their pets as family members, are increasingly investing in pet-related products and services. According to the 2023-2024 APPA National Pet Owners Survey by the American Pet Products Association, 86.9 million U.S. families adopted new pets during the pandemic. Additionally, in the UK, 3.2 million households acquired new pets during the COVID-19 pandemic, as reported by the Pet Food Manufacturers Association. This surge in pet adoption signifies a heightened demand for pet-related goods, including pet wearable devices.

Major companies in the pet wearable market are introducing eco-friendly products to tackle environmental concerns. An eco-friendly pet wearable is a sustainable and environmentally conscious device or accessory designed for pets, such as collars or harnesses, which aims to minimize its environmental impact and encourage responsible pet ownership. For example, in November 2023, COLLAR Company, a Ukraine-based pet product manufacturer, launched WAUDOG Nylon Recycled, a new line of pet accessories. This collection features products made from rPET recycled plastic bottles, reducing industrial pollution and CO2 emissions while promoting sustainability. Furthermore, the accessories are equipped with anti-corrosion titanium metal hardware for increased durability, vibrant gradient designs, and pet tags with QR passports, all backed by a global lifetime warranty for the hardware.

In May 2023, Datamars, a Switzerland-based information technology services provider, acquired Kippy S.r.l. for an undisclosed sum. This acquisition is intended to strengthen Datamars' market-leading identification and reunification solutions for pets by incorporating advanced GPS tracking and activity monitoring technologies, thereby enhancing the safety, health, and connectivity of pet owners with their animals worldwide. Kippy is an Italy-based company that manufactures receivers that interact with GPS for tracking pets.

Major companies operating in the pet wearable market are Allflex Inc., Avid Identification Systems Inc., Dairymaster Ltd., Datamars Inc., Felcana, FitBark Inc., Garmin Ltd., GoPro Inc., Invisible Fence Inc., Konectera Inc., Scollar Inc., Tractive GmbH, Trovan Global, PetPace Ltd., Motorola Mobility LLC, Num'axes S.A., Dogtra Shop Ltd., Dog Tracker Nano, Indiegogo Inc., GIBI Technologies Inc., Nedap NV, Omnia Technologies Pvt. Ltd., Pawbo Inc., Wagz Inc., Link AKC, Mars Incorporated, Loc8tor Ltd., Anser Innovation LLC, Pet Vu Inc., Petrek Mechanical Contractors Ltd., DOTTpet, WonderWoof Pvt. Ltd., Pawscout Inc., Voyce Inc., Petkit Network Technology Co. Ltd.

North America was the largest region in the pet wearable market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet wearable market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the pet wearable market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The pet wearables market consists of sales of GPS pet tracker, dog and cat collar attachment. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Pet Wearable Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses pet wearable market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for pet wearable ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The pet wearable market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Product Type: Smart Collar; Smart Camera; Smart Harness and Vest; Other Product Types
• 2) By Technology: RFID Devices; GPS; Sensor; Bluetooth; Other Technologies
• 3) By Application: Identification and Tracking; Monitoring and Control; Medical Diagnosis and Treatment; Other Applications
• Subsegments:
• 1) By Smart Collar: GPS Tracking Collars; Activity Monitoring Collars; Health Monitoring Collars
• 2) By Smart Camera: Interactive Cameras; Pet Monitors with Treat Dispensers; Surveillance Cameras
• 3) By Smart Harness and Vest: GPS-Enabled Harnesses; Activity Tracking Vests; Safety Vests with LED Lights
• 4) By Other Product Types: Smart Leashes; Wearable Health Monitors; Pet Activity Trackers
• Companies Mentioned: Allflex Inc.; Avid Identification Systems Inc.; Dairymaster Ltd.; Datamars Inc.; Felcana; FitBark Inc.; Garmin Ltd.; GoPro Inc.; Invisible Fence Inc.; Konectera Inc.; Scollar Inc.; Tractive GmbH; Trovan Global; PetPace Ltd.; Motorola Mobility LLC; Num'axes S.A.; Dogtra Shop Ltd.; Dog Tracker Nano; Indiegogo Inc.; GIBI Technologies Inc.; Nedap NV; Omnia Technologies Pvt. Ltd.; Pawbo Inc.; Wagz Inc.; Link AKC; Mars Incorporated; Loc8tor Ltd.; Anser Innovation LLC; Pet Vu Inc.; Petrek Mechanical Contractors Ltd.; DOTTpet; WonderWoof Pvt. Ltd.; Pawscout Inc.; Voyce Inc.; Petkit Network Technology Co. Ltd.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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