Pillow Global Market Report 2026

A pillow is a soft cushion commonly used to support the head or other body parts during sleep or rest. It is typically filled with materials such as feathers, foam, synthetic fibers, or other soft substances and enclosed in a fabric cover.

Pillows come in various types, including memory foam pillow, down and feather pillow, wool or cotton pillow, polyester or synthetic pillow, latex pillow, and others. Memory foam pillows are composed of viscoelastic foam that conforms to the shape of the head and neck, delivering tailored support. They are available in multiple shapes such as square, u-shape, rectangle, wave, round, convex, and others, and feature various functionalities like therapy, cooling, anti-static, anti-bacteria, and more. These are distributed through both offline and online channels and serve applications such as decorative, sleeping, bedding, travel, massage, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have influenced the pillow market by increasing the cost of imported raw materials such as memory foam, latex, and synthetic fibers, impacting production costs and supply chain efficiency. Segments such as memory foam and down/feather pillows are most affected, particularly in regions like North America and Europe that rely on imports. While the tariffs pose challenges for manufacturers in pricing and availability, they also encourage local sourcing, domestic manufacturing, and the development of cost-efficient alternatives, which can support long-term market resilience.

The pillows market research report is one of a series of new reports from The Business Research Company that provides pillows market statistics, including pillows industry global market size, regional shares, competitors with a pillows market share, pillows market segments, market trends and opportunities, and any further data you may need to thrive in the pillows industry. This pillows market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The pillow market size has grown strongly in recent years. It will grow from $9.04 billion in 2025 to $9.7 billion in 2026 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to rise in global bedding and home decor demand, increasing consumer awareness of sleep quality, adoption of traditional feather and down pillows, growth in luxury hotel and hospitality sector, expansion of offline retail stores for bedding.

The pillow market size is expected to see strong growth in the next few years. It will grow to $12.7 billion in 2030 at a compound annual growth rate (CAGR) of 7.0%. The growth in the forecast period can be attributed to increasing demand for smart and connected pillows, growth in online retail and direct-to-consumer channels, rising popularity of memory foam and ergonomic designs, focus on sustainable and eco-friendly pillow materials, innovations in sleep tracking and wellness features. Major trends in the forecast period include ergonomic pillow design, smart pillows with sleep tracking, cooling and temperature-regulating pillows, hypoallergenic and anti-bacterial pillows, travel and portable pillow solutions.

The growing consumer awareness of sleep health is expected to drive the growth of the pillow market going forward. Consumer awareness of sleep health refers to individuals' understanding and recognition of the importance of sleep for overall physical, mental, and emotional well-being. This awareness is rising due to increased media coverage and public health campaigns emphasizing the connection between poor sleep and serious health conditions such as obesity, diabetes, and heart disease. Pillows play an essential role in enhancing consumer awareness of sleep health by directly influencing comfort, posture, and sleep quality, encouraging individuals to better understand and prioritize healthy sleep habits. For example, in May 2024, according to the American Psychiatric Association, a US-based organization, 43% of adults reported feeling more anxious than the previous year, up from 37% in 2023 and 32% in 2022. Adults expressed significant concerns about current events (70%), with the economy (77%), the 2024 U.S. election (73%), and gun violence (69%) ranking among the top sources of anxiety. When identifying factors affecting their mental health, adults most frequently cited stress (53%) and sleep (40%). Therefore, the growing consumer awareness of sleep health is fueling the growth of the pillow market.

Leading companies in the pillow market are prioritizing the development of new products like backrest wedge pillows that aim to improve user comfort, support, and sleep posture. A backrest wedge pillow is a triangular cushion created to raise the upper body, offer lumbar support, or ensure a relaxed upright or inclined position when lying down or sitting. For example, in August 2023, Inventive Sleep Inc., a U.S.-based sleep product company, launched a specialty pillow designed to improve comfort and encourage better posture during sleep. This wedge-shaped pillow spans the width of the headboard and is designed to gently raise areas such as the head, neck, shoulders, hips, and legs, relieving pressure and supporting alignment. It comes with a plush, button-tufted removable cover that complements bedroom decor and has dual side pockets for storing small items like books or phones. Suitable for both leisure and sleeping, this pillow merges function, comfort, and design.

In September 2024, Indo Count Industries Ltd., an Indian-based manufacturer and seller of textile products, acquired Fluvitex for an undisclosed amount. This acquisition enables Indo Count to establish a fully integrated utility bedding business in the U.S., strengthening its presence in the North American market while also expanding its product offerings to include pillows, quilts, and decorative bedding items. Fluvitex USA Inc., a US-based company, specializes in manufacturing pillows and quilts.

Major companies operating in the pillow market are Somnigroup International Inc., Sleep Number Corporation, Serta Simmons Bedding LLC, Resident Home LLC, Purple Innovation Inc., MyPillow Inc., Hollander Sleep Products LLC, Malouf Companies Inc., American Textile Company, Casper Sleep Inc., Wendre AS, Romatex S.A., Brooklyn Bedding LLC, Avocado Mattress LLC, Leesa Sleep LLC, Coop Home Goods, Gio Clavis Co. Ltd., Downlite Inc., ComfyDown LLC, Mediflow Inc.

Asia-Pacific was the largest region in the pillow market in 2025. The regions covered in the pillow market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the pillow market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The pillow market includes sales of memory foam pillows, latex pillows, polyester fiber pillows, and orthopedic or cervical pillows. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Pillow Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses pillow market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for pillow ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The pillow market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Type: Memory Foam Pillow; Down And Feather Pillow; Wool Or Cotton Pillow; Polyester Or Synthetic Pillow; Latex Pillow; Other Types
• 2) By Shape: Square; U-Shape; Rectangle; Wave; Round; Convex; Other Shapes
• 3) By Feature: Therapy; Cooling; Anit-Static; Anti-Bacteria And; Other Features
• 4) By Sales Channel: Offline; Online
• 5) By Application: Decorative; Sleeping; Bedding; Travel; Massage; Other Applications
• Subsegments:
• 1) By Memory Foam Pillow: Traditional Memory Foam; Shredded Memory Foam; Gel-infused Memory Foam; Contour Memory Foam; Wedge Memory Foam
• 2) By Down And Feather Pillow: Goose Down or Duck Down; Goose Feather or Duck Feather; Blended Down and Feather
• 3) By Wool Or Cotton Pillow: Organic Cotton or Regular Cotton; Merino Wool or Other Wool Types; Blended Wool and Cotton; Hypoallergenic Wool
• 4) By Polyester Or Synthetic Pillow: Microfiber Polyester or Hollow Fiber Fill; Cluster Fiber Fill or Gel Fiber; Recycled Polyester; Blended Synthetic Materials
• 5) By Latex Pillow: Natural Latex or Synthetic Latex; Blended Latex; Ventilated Latex; Talalay or Dunlop Latex
• 6) By Other Types: Buckwheat Pillow; Water Pillow; Gel Pillow; Magnetic Pillow; Kapok Pillow or Other Natural Fills
• Companies Mentioned: Somnigroup International Inc.; Sleep Number Corporation; Serta Simmons Bedding LLC; Resident Home LLC; Purple Innovation Inc.; MyPillow Inc.; Hollander Sleep Products LLC; Malouf Companies Inc.; American Textile Company; Casper Sleep Inc.; Wendre AS; Romatex S.A.; Brooklyn Bedding LLC; Avocado Mattress LLC; Leesa Sleep LLC; Coop Home Goods; Gio Clavis Co. Ltd.; Downlite Inc.; ComfyDown LLC; Mediflow Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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