PUBLISHER: The Business Research Company | PRODUCT CODE: 1924386
PUBLISHER: The Business Research Company | PRODUCT CODE: 1924386
A vaporizer is a device designed for vaporizing plant-based substances like cannabis, tobacco, herbs, or essential oil blends to be inhaled. Electronic cigarettes and other electronic nicotine delivery systems (ENDS) are devices that heat a nicotine-containing liquid to produce an inhalable aerosol.
The primary categories of these devices include vaporizers, e-cigarettes, and other Electronic Nicotine Delivery Systems (ENDS). E-cigarettes are battery-operated devices that utilize cartridges containing nicotine, flavorings, and additives. They come in various forms, including disposable, rechargeable, and modular. Vaporizers can be categorized into E-cigarette vaporizers, marijuana vaporizers, and medical vaporizers.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs have impacted the vaporizer and e-cigarette market by increasing import costs on electronic nicotine delivery devices and components, leading to higher retail prices and slowed adoption in price-sensitive regions. Segments such as disposable e-cigarettes and modular vaporizers are most affected, particularly in North America and Europe, which are major importers of finished products. However, tariffs are encouraging local manufacturing and innovation, potentially boosting domestic production and the development of cost-optimized solutions for global markets.
The vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) market research report is one of a series of new reports from The Business Research Company that provides vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) market statistics, including vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) industry global market size, regional shares, competitors with a vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) market share, detailed vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) market segments, market trends and opportunities, and any further data you may need to thrive in the vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) industry. These vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ends) market size has grown strongly in recent years. It will grow from $17.94 billion in 2025 to $18.99 billion in 2026 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to rising tobacco consumption, increasing recreational cannabis legalization, technological advancements in vaporizer devices, growing awareness about health risks of smoking, expanding online sales channels.
The vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ends) market size is expected to see strong growth in the next few years. It will grow to $24.7 billion in 2030 at a compound annual growth rate (CAGR) of 6.8%. The growth in the forecast period can be attributed to rising demand for nicotine alternatives, growth in medical cannabis usage, adoption of smart vaporizers with AI features, increasing preference for flavored and customizable products, expansion of vaporizer retail and distribution networks. Major trends in the forecast period include advanced vaporization technology, portable and personal devices, health & wellness focused products, flavored and customizable blends, regulatory compliance & safety standards.
The growing public awareness of the harmful chemicals released by conventional tobacco smoking is expected to drive the expansion of the vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) market in the coming years. Increasing public education on the negative health effects of smoking has encouraged consumers to seek less harmful alternatives to combustible tobacco. Traditional cigarettes emit thousands of toxic chemicals during combustion, including carcinogens and lung irritants, which are strongly associated with chronic respiratory and cardiovascular diseases. As awareness of these risks rises, many smokers are shifting to electronic nicotine delivery systems that heat liquid instead of burning tobacco, thereby reducing exposure to harmful substances. For example, in July 2025, the U.S. Food and Drug Administration (FDA), a U.S.-based federal agency, noted that for adult smokers, completely switching from cigarettes to e-cigarettes may reduce exposure to various harmful constituents found in cigarette smoke. Therefore, increasing public awareness of the harmful chemicals released by conventional tobacco smoking is fueling the growth of the vaporizers, e-cigarettes, and other ENDS market.
Major players in the e-cigarettes and other electronic nicotine delivery systems (ENDS) market are prioritizing regulatory approvals to strengthen their market position and shift from informal or unregulated devices to compliant, fully regulated products. Regulatory authorization refers to the official approval granted by oversight agencies confirming that a device or cartridge meets established safety, quality, and health-risk standards, allowing it to be sold commercially. For example, in July 2025, Juul Labs, a U.S.-based e-cigarette manufacturer, received authorization from the U.S. Food & Drug Administration for the sale of its tobacco- and menthol-flavored e-cigarette device and refill cartridges (including 3% and 5% nicotine concentrations) in the United States. This milestone marks a key development for the regulated ENDS segment and indicates growing opportunities to replace unregulated disposable vape products.
In June 2023, Altria Group, Inc., a U.S.-based provider of tobacco products and smoke-free alternatives, acquired NJOY Holdings, Inc. for approximately $2.75 billion. Through this acquisition, Altria aims to broaden its presence in the expanding vaporizers, e-cigarettes, and ENDS market by leveraging NJOY's FDA-authorized e-cigarette portfolio. NJOY Holdings, Inc. is a U.S.-based provider of ENDS solutions, including the NJOY ACE and NJOY Daily devices.
Major companies operating in the vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ends) market are Dash Vapes, Hubbly Bubbly, Liquideu, Nice Vapor, Pacific Smoke International, Puff Ecig, Simple Vape Co. London Ltd, Smokio, Vape Escapes, Vapor Line, Kure Vapes, Pax, Cannakorp, Grenco Science, Davinci, Uk Ecig Store, Vapexhale, Dripclub, Halo Cigs, Volcano Vaporizer, Juul Labs Inc., Philip Morris International Inc., British American Tobacco plc, Imperial Brands plc, Japan Tobacco Inc., Altria Group Inc., Fontem Ventures B.V., Aspire, Eleaf, Joyetech, Smoant, Vaporesso, Wismec
Asia-Pacific was the largest region in the Vaporizers, E-Cigarettes, and other Electronic Nicotine Delivery Systems (ENDS) market in 2025. North America was the second-largest region in the vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) market. The regions covered in the vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ends) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ends) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ENDS) market consists of sales of disposable e-cigarettes, rechargeable e-cigarettes, modular e-cigarettes, e-cigarette vaporizers, marijuana vaporizers, medical vaporizers and other vaporizers, e-cigarettes, and other electronic nicotine delivery systems. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Vaporizers, E-Cigarettes, And Other Electronic Nicotine Delivery Systems (ENDS) Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ends) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ends) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The vaporizers, e-cigarettes, and other electronic nicotine delivery systems (ends) market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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