White Goods Global Market Report 2026

White goods pertain to substantial household appliances or electrical devices designed for domestic use. Historically, these items were constructed from materials coated with enamel, giving them a white appearance. However, over time, white goods have become available in various colors.

The primary categories of white goods encompass Cleaning Equipment, Preservation & Cooking Equipment, Heating & Cooling Equipment, and Others. Cleaning equipment denotes electronic devices utilized for cleaning clothes and floors. Washing machines and vacuum cleaners exemplify such cleaning equipment, serving the purposes of washing and drying clothes as well as cleaning floors. These appliances cater to a diverse range of customers, including domestic users, private and corporate sectors, public entities, governmental institutions, and hospitals. They are distributed through online and offline channels, employing various methods such as supermarkets & hypermarkets, specialty stores, retail outlets, e-commerce, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have influenced the white goods market by raising costs for imported steel, compressors, electronic control units, and motors used in refrigerators, washing machines, air conditioners, and other large appliances. Regions highly dependent on Asian supply chains-including North America and Europe-experience increased production costs and retail price pressures. However, tariffs are also driving local manufacturing expansion, diversification of component sourcing, and innovation in energy-efficient, cost-optimized appliances that enhance long-term supply chain resilience.

The white goods market research report is one of a series of new reports from The Business Research Company that provides white goods market statistics, including white goods industry global market size, regional shares, competitors with a white goods market share, detailed white goods market segments, market trends and opportunities, and any further data you may need to thrive in the white goods industry. This white goods market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The white goods market size has grown strongly in recent years. It will grow from $745.43 billion in 2025 to $804.4 billion in 2026 at a compound annual growth rate (CAGR) of 7.9%. The growth in the historic period can be attributed to growth in household appliance adoption, increasing use of refrigerators and washing machines, expansion of commercial kitchen equipment, reliance on traditional electric appliances, increasing penetration of air conditioners.

The white goods market size is expected to see strong growth in the next few years. It will grow to $1090.37 billion in 2030 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to rising demand for smart connected appliances, development of energy-efficient cooling and heating systems, expansion of e-commerce appliance sales, increasing adoption in hospitality and corporate facilities, growth of advanced home automation ecosystems. Major trends in the forecast period include expansion of IoT-enabled smart appliances, advancement of energy-efficient white goods, integration of AI-based home automation features, growth of connected household ecosystems, development of cloud-controlled appliance operations.

The growth of the white goods market is anticipated to be driven by the increased adoption of smart home appliances, as customers seek to reduce their workload. Smart home appliances, connected to a central system, offer remote control, autonomous functions, and integration with other smart devices. The rise in smart home appliance adoption is expected to generate significant demand for white goods. For instance, in November 2023, according to the Consumer Technology Association (CTA), a US-based trade association, U.S. households collectively had 432.6 million smart home devices installed in 2023. Approximately 19% of homeowners used smart appliances such as smart refrigerators, washers, dryers, or dishwashers, amounting to around 37.7 million devices. Moreover, the majority of consumers plan to add more smart appliances in the future, signaling a potential boost for the white goods market.

Major companies operating in the white goods market are prioritizing the development of intelligent connectivity to enable real-time data analysis and decision-making. Intelligent connectivity refers to the integration of AI, high-speed networks, and connected devices that work together to deliver smarter, more responsive, and efficient digital experiences. For instance, in January 2023, Samsung Electronics, a South Korea-based consumer electronics manufacturer, introduced an expanded lineup of Bespoke refrigerator models, including a larger and more immersive 32-inch display for the Bespoke 4-Door Flex with Family Hub+ and enhanced AI Pro Cooking for the Bespoke AI Oven. The Bespoke 4-Door Flex Refrigerator with Family Hub+ features a 32-inch bezel-free FHD display-nearly twice as large as earlier versions-serving as a central hub for communication, entertainment, and smart home control. Its upgraded dashboard allows users to easily access SmartThings and manage connected appliances from a single interface. The Bespoke AI Oven streamlines meal preparation through intelligent technology that adapts to individual dietary needs. With AI Pro Cooking and Sense Inside capabilities, it can identify up to 80 dishes, automatically configure optimal cooking settings, and alert users to prevent overcooking.

In December 2024, Haier Smart Home Co. Ltd., a China-based home appliance brand, acquired Electrolux South Africa Proprietary Limited (ESA) for $0.14 billion (ZAR 2.45 billion). The acquisition boosts Haier's footprint in the African market and expands its portfolio of water-heating products. Electrolux South Africa Proprietary Limited (ESA) is a South Africa-based manufacturer of white goods.

Major companies operating in the white goods market are Blue Star Limited, Haier Group Corporation, LG Electronics Inc., Samsung Electronics Co. Ltd., Amica Wronki Spolka Akcyjna, Arcelik A.S., Robert Bosch GmbH, Candy Hoover Group S.r.l., Dacor Inc., Daewoo Electronics Corporation, AB Electrolux, Fisher & Paykel Appliances Holdings Limited, BSH Hausgerate GmbH, General Electric Company, Groupe SEB, Hisense Group Co. Ltd., Hitachi Ltd., Whirlpool Corporation, Liebherr-International AG, Miele & Cie. KG, Panasonic Corporation, Sharp Corporation, Siemens AG, Smeg S.p.A., Sub-Zero Group Inc., Toshiba Corporation, Vestel Elektronik Sanayi ve Ticaret A.S., Vestfrost Solutions A/S

North America was the largest region in the white goods market in 2025. Asia-Pacific is expected to be the fastest-growing region in the white goods market report during the forecast period. The regions covered in the white goods market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the white goods market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The white goods market consists of sales of air conditioners, dishwashers, clothes dryers, drying cabinets, freezers, refrigerators, kitchen stoves, water heaters, washing machines, microwave ovens, and induction cookers. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

White Goods Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses white goods market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
• Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on end user analysis.
• Benchmark performance against key competitors based on market share, innovation, and brand strength.
• Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
• Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
• Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for white goods ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The white goods market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Type: Cleaning Equipment; Preservation And Cooking Equipment; Heating And Cooling Equipment; Other Types
• 2) By Application: Offline Sales; Online Sales
• 3) By Distribution Channel: Supermarket And Hypermarket; Specialty Store; Retail Store; E-commerce; Other Distribution Channels
• 4) By End User: Private Sector; Domestic; Corporate; Public Sector; Government; Hospitals
• Subsegments:
• 1) By Cleaning Equipment: Washing Machines; Dishwashers; Vacuum Cleaners
• 2) By Preservation And Cooking Equipment: Refrigerators; Freezers; Ovens; Microwaves
• 3) By Heating And Cooling Equipment: Air Conditioners; Heaters; Dehumidifiers
• 4) By Other Types: Water Heaters; Food Processors; Other Kitchen Appliances
• Companies Mentioned: Blue Star Limited; Haier Group Corporation; LG Electronics Inc.; Samsung Electronics Co. Ltd.; Amica Wronki Spolka Akcyjna; Arcelik A.S.; Robert Bosch GmbH; Candy Hoover Group S.r.l.; Dacor Inc.; Daewoo Electronics Corporation; AB Electrolux; Fisher & Paykel Appliances Holdings Limited; BSH Hausgerate GmbH; General Electric Company; Groupe SEB; Hisense Group Co. Ltd.; Hitachi Ltd.; Whirlpool Corporation; Liebherr-International AG; Miele & Cie. KG; Panasonic Corporation; Sharp Corporation; Siemens AG; Smeg S.p.A.; Sub-Zero Group Inc.; Toshiba Corporation; Vestel Elektronik Sanayi ve Ticaret A.S.; Vestfrost Solutions A/S
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: Word, PDF or Interactive Report
• + Excel Dashboard
• Added Benefits
• Bi-Annual Data Update
• Customisation
• Expert Consultant Support

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.