White Noise Machine Global Market Report 2026

A white noise machine is a device designed to produce a constant, soothing sound with the aim of masking or blocking out other sounds. White noise contains all audible frequencies equally, generating a continuous background noise that can aid relaxation, concentration, or improved sleep by masking disruptive noises.

The primary types of white noise machines include combination noise machines, portable noise machines, stuffed animal noise machines, and plug-in noise machines. Combination noise machines produce a mix of various sounds to create a calming and tranquil atmosphere. These machines are available through offline and online distribution channels and are used for various applications, including by adults and in combination with other noise machines.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs on electronic components, speakers, microchips and plastic housings have increased production costs for white noise machines, especially for manufacturers that rely heavily on imported parts from China and Southeast Asia. Retail and online consumer electronics sectors in North America and Europe face the greatest price pressures due to high product demand and frequent replenishment cycles. However, tariffs are prompting companies to explore localized assembly, diversify suppliers and invest in innovative, cost optimized sound generation technologies, offering selective long term benefits to regional manufacturers.

The white noise machine market research report is one of a series of new reports from The Business Research Company that provides white noise machine market statistics, including white noise machine industry global market size, regional shares, competitors with white noise machine market share, detailed white noise machine market segments, market trends, and opportunities, and any further data you may need to thrive in the white noise machine industry. This white noise machine market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The white noise machine market size has grown strongly in recent years. It will grow from $1.52 billion in 2025 to $1.61 billion in 2026 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to increasing awareness of sleep health, rising use of noise masking solutions, growth in infant soothing product adoption, advancements in portable sound device technology, expanding consumer wellness trends.

The white noise machine market size is expected to see strong growth in the next few years. It will grow to $2.07 billion in 2030 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to growing demand for smart home integrated wellness devices, rising adoption of multifunction noise machines, increasing consumer shift toward travel friendly sound machines, expansion of adult sleep therapy markets, advancements in digital noise generation technologies. Major trends in the forecast period include increasing integration of smart app connected white noise machines, growing adoption of AI driven personalized soundscapes, rising use of iot enabled sleep and relaxation devices, advancements in automated and compact noise machine designs, shift toward energy efficient and eco friendly sound therapy devices.

The increasing prevalence of sleep disorders is projected to drive the expansion of the white noise machine market in the foreseeable future. Sleep disorders' prevalence refers to the percentage of individuals within a specific population affected by one or more sleep-related conditions over a certain period or at a given point in time. Various factors contribute to the rising occurrence of sleep disorders, including the growing rates of obesity, heightened stress levels, and widespread usage of electronic devices. White noise machines aid in enhancing sleep for individuals with sleep disorders by generating a consistent, calming sound environment that masks disruptive noises and promotes relaxation. For example, in September 2023, Sleep Doctor Holdings LLC, a US-based sleep wellness company, reported that over 70 million men, over 50 million women, and nearly 20 million children snore, with up to 70% of snorers diagnosed with sleep apnea. Furthermore, obstructive sleep apnea (OSA) affects approximately one billion adults globally, with 80-90% of cases. Thus, the increasing prevalence of sleep disorders is fueling the growth of the white noise machine market.

The growing number of elderly individuals in the population is expected to drive the expansion of the white noise machine market in the coming years. Individuals aged 65 years or older are classified as part of the elderly population. The rise in the elderly population is a global trend influenced by factors such as improved healthcare, declining fertility rates, and increased life expectancy. White noise machines support better sleep and reduce anxiety in the geriatric population by masking disruptive sounds and creating a calming environment. They serve as a valuable non-pharmacological tool to enhance sleep quality and overall well-being. For instance, in June 2025, the International Renewable Energy Agency, a UAE-based intergovernmental organization, reported that in 2024, the U.S. population aged 65 and older grew by 3.1%, reaching 61.2 million. Therefore, the increasing number of elderly individuals is fueling the growth of the white noise machine market.

Major companies in the white noise machine market are entering strategic partnerships to promote mental health and mindfulness, enhancing guest experiences by combining technology with expert content for relaxation and improved sleep. For example, in October 2023, Hyatt, a US-based hospitality company, partnered with Headspace, a US-based healthcare technology firm, to expand their collaboration by offering colored noise content, including white and brown noise, for guest wellbeing. This content is accessible through the World of Hyatt app and in-room TVs at select properties, helping guests relax, focus, and achieve better sleep. The partnership builds on existing wellbeing offerings, such as guided meditations and sleep exercises, highlighting Hyatt's commitment to holistic mental health experiences. Additionally, Hyatt provides World of Hyatt members with Headspace premium trials and integrates other wellness programs, delivering a comprehensive approach to guest and member wellbeing aligned with its Be More Here global brand platform.

Major companies operating in the white noise machine market are Honeywell International Inc., Bose Corporation, Hatch Ltd., Graco Inc., HoMedics USA, Munchkin Inc., FKA Distributing Co. LLC, Snooz Inc., Zadro Inc., Marpac LLC, Verilux Inc., Yogasleep, Cloud B Inc., Sleepow LLC, Sweet Zzz, Sound+Sleep, Adaptive Sound Technologies Inc., Easysleep, Conair Corporation, ColourNoise, ihomeaudio, Dreamegg D3 Pro, Magicteam, Big Red Rooster

North America was the largest region in the white noise machine market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the white noise machine market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the white noise machine market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The white noise machine market consists of sales of white noise generator circuits, microcontrollers, amplifiers, and speakers. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

White Noise Machine Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses white noise machine market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for white noise machine ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The white noise machine market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Product Type: Combination Noise Machines; Portable Noise Machines; Stuffed Animal Noise Machines; Plug-In Noise Machines
• 2) By Distribution Channel: Offline; Online
• 3) By Application: Adults; Infants And Toddlers; General Use
• Subsegments:
• 1) By Combination Noise Machines: Multi-Function Noise Machines; Noise And Light Combination Machines; Noise And Aroma Combination Machines
• 2) By Portable Noise Machines: Battery-Operated Noise Machines; Rechargeable Noise Machines; Compact And Travel-Friendly Noise Machines
• 3) By Stuffed Animal Noise Machines: Animal-Shaped Noise Machines For Infants; Animal-Shaped Noise Machines For Toddlers; Plush Toys With Built-In White Noise
• 4) By Plug-In Noise Machines: Wall Outlet Plug-In Noise Machines; USB Plug-In Noise Machines; Multi-Outlet Noise Machines
• Companies Mentioned: Honeywell International Inc.; Bose Corporation; Hatch Ltd.; Graco Inc.; HoMedics USA; Munchkin Inc.; FKA Distributing Co. LLC; Snooz Inc.; Zadro Inc.; Marpac LLC; Verilux Inc.; Yogasleep; Cloud B Inc.; Sleepow LLC; Sweet Zzz; Sound+Sleep; Adaptive Sound Technologies Inc.; Easysleep; Conair Corporation; ColourNoise; ihomeaudio; Dreamegg D3 Pro; Magicteam; Big Red Rooster
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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