Baby Powder Global Market Report 2026

Baby powder is a fine powder primarily composed of talc or corn starch, applied by sprinkling or rubbing on the skin to absorb moisture and alleviate chafing. This light powder aids in drying and smoothing the skin and is commonly used to prevent diaper rashes in infants.

The main types of baby powder products in the market are talc-based and talc-free. Talc-based products are utilized to prevent rashes and irritation around an infant's bottom and genitals. Talc-based baby powder incorporates talc as its primary ingredient, with talc being a mineral mined from underground deposits in clay. Known for its softness, talc is a key component in the production of various products, including cosmetics and baby powders. Baby powder is available through both online and offline channels and is commonly used for infants and toddlers.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the baby powder market by increasing costs of imported talc alternatives, cornstarch, fragrances, packaging materials, and processing equipment. North America and Europe are most affected due to reliance on imported raw materials, while Asia-Pacific faces cost pressure on export-oriented production. These tariffs are increasing manufacturing costs and retail pricing. However, they are also supporting local sourcing of natural ingredients, regional manufacturing expansion, and innovation in safer baby powder formulations.

The baby powder market research report is one of a series of new reports from The Business Research Company that provides baby powder market statistics, including baby powder industry global market size, regional shares, competitors with a baby powder market share, detailed baby powder market segments, market trends and opportunities, and any further data you may need to thrive in the baby powder industry. This baby powder market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The baby powder market size has grown rapidly in recent years. It will grow from $1.67 billion in 2025 to $1.84 billion in 2026 at a compound annual growth rate (CAGR) of 10.6%. The growth in the historic period can be attributed to rising awareness of infant skin health, growth of personal hygiene product consumption, expansion of baby care product portfolios, availability of talc-based formulations, increasing retail penetration.

The baby powder market size is expected to see rapid growth in the next few years. It will grow to $2.75 billion in 2030 at a compound annual growth rate (CAGR) of 10.5%. The growth in the forecast period can be attributed to increasing adoption of talc-free alternatives, rising consumer preference for clean-label products, expansion of premium baby hygiene products, growing regulatory scrutiny on ingredients, increasing focus on plant-based formulations. Major trends in the forecast period include increasing shift toward talc-free baby powders, rising demand for natural and organic ingredients, growing focus on dermatologically safe products, expansion of cornstarch-based formulations, enhanced transparency in ingredient labeling.

The rising number of nuclear families is expected to drive the growth of the baby powder market going forward. A nuclear family consists of two generations living together in a single household, typically including a married or cohabiting couple and their dependent children. Baby powder is commonly used in these households to maintain infant hygiene, absorb moisture, and prevent diaper rash. For example, in November 2024, the US Census Bureau reported that nearly three-quarters (74%) of family households were married-couple households. Therefore, the growing number of nuclear families is fueling the baby powder market.

Key companies in the baby powder market are focusing on innovative solutions, such as hypoallergenic formulations, to provide safer, gentler, and more skin-friendly products for infants. Hypoallergenic formulations are designed to minimize the risk of allergic reactions. For instance, in October 2025, Remark HB Limited, an India-based health and beauty company, launched Bangladesh's first 100% safe cornstarch baby powder. Formulated without talc or chemical additives, this product offers a natural and gentle alternative for delicate infant skin. It quickly gained popularity among parents and caregivers for its hypoallergenic properties and underwent rigorous safety and quality testing to meet international infant-care standards. With this launch, Remark HB Limited aims to strengthen its presence in the Bangladesh baby care market while promoting safer, natural alternatives to traditional talc-based powders.

In November 2025, Kimberly-Clark Corporation, a US-based personal care and consumer goods manufacturer, acquired Kenvue for $32 billion. This acquisition allows Kimberly-Clark to expand and diversify its health and wellness portfolio by combining its established personal care offerings with a leading consumer health business. Kenvue Inc., based in the US, provides baby powder and now exclusively sells a cornstarch-based version after discontinuing talc-based products worldwide.

Major companies operating in the baby powder market are Johnson & Johnson, Pigeon Corporation, Prestige Brands Holdings Inc., Burt's Bees, Mothercare, PZ Cussons, Himalaya Drug Company Pvt Ltd, Sebapharma GmbH & Co. KG, Kimberly-Clark Corporation, Mee Mee, Chattem Inc., GLUKi Organics, Beiersdorf AG, Church & Dwight Co. Inc., Goodbaby International Holdings Limited, Gerber Products Company, Naterra International Inc., Unilever plc, Chicco, Artsana USA Inc., Bathtime Kids, Libero, Lion Corporation, Mamaearth, Mann & Schroder GmbH, Dabur Ltd, Oriflame Cosmetics

Asia-Pacific was the largest region in the baby powder market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby powder market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the baby powder market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The baby powder market consists of sales of cornstarch-based baby powder. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Baby Powder Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses baby powder market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for baby powder ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The baby powder market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Product: Talc-Based; Talc-Free
• 2) By Distribution Channel: Online; Offline
• 3) By End User: Infant; Toddler
• Subsegments:
• 1) By Talc-Based: Talc Powder; Talc with Additional Ingredients
• 2) By Talc-Free: Cornstarch-Based Powder; Arrowroot Powder; Rice Powder; Other Natural Powders
• Companies Mentioned: Johnson & Johnson; Pigeon Corporation; Prestige Brands Holdings Inc.; Burt's Bees; Mothercare; PZ Cussons; Himalaya Drug Company Pvt Ltd; Sebapharma GmbH & Co. KG; Kimberly-Clark Corporation; Mee Mee; Chattem Inc.; GLUKi Organics; Beiersdorf AG; Church & Dwight Co. Inc.; Goodbaby International Holdings Limited; Gerber Products Company; Naterra International Inc.; Unilever plc; Chicco; Artsana USA Inc.; Bathtime Kids; Libero; Lion Corporation; Mamaearth; Mann & Schroder GmbH; Dabur Ltd; Oriflame Cosmetics
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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