PUBLISHER: The Business Research Company | PRODUCT CODE: 1925715
PUBLISHER: The Business Research Company | PRODUCT CODE: 1925715
Body lotions represent smooth liquid formulations specifically created for skin application, offering medicinal, cosmetic, or protective benefits. For instance, sunscreens function to safeguard against the sun's ultraviolet (UV) radiation, aiding in the prevention of sunburn.
The primary body lotion types include formulations suitable for dry skin, oily skin, normal skin, and others. These lotions are designed for use by men, women, and babies, distributed through various channels such as direct sales and distributors.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs have influenced the body lotions market by increasing the cost of imported cosmetic ingredients, packaging materials, and formulation additives. The impact is most evident in premium and sunscreen body lotions, particularly in regions dependent on imported raw materials such as Asia Pacific and Latin America. Higher tariffs have affected product pricing and brand margins. However, tariffs have also encouraged local manufacturing, private label expansion, and regional sourcing of cosmetic inputs.
The body lotions market research report is one of a series of new reports from The Business Research Company that provides body lotions market statistics, including body lotions industry global market size, regional shares, competitors with a body lotions market share, detailed body lotions market segments, market trends and opportunities, and any further data you may need to thrive in the body lotions industry. This body lotions market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The body lotions market size has grown rapidly in recent years. It will grow from $86.98 billion in 2025 to $97.36 billion in 2026 at a compound annual growth rate (CAGR) of 11.9%. The growth in the historic period can be attributed to increasing personal hygiene awareness, growth of cosmetic industry, rising disposable income, expansion of retail distribution, demand for daily skincare products.
The body lotions market size is expected to see rapid growth in the next few years. It will grow to $149.08 billion in 2030 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to rising awareness of UV protection, demand for multifunctional skincare, growth of e commerce beauty sales, innovation in dermatological formulations, increasing baby care product adoption. Major trends in the forecast period include growing demand for skin specific formulations, rising preference for natural ingredients, expansion of sunscreen body lotion use, increasing focus on sensitive skin products, growth of premium personal care products.
The growing awareness of personal grooming is expected to drive the growth of the body lotion market in the coming years. Personal grooming involves maintaining cleanliness, hygiene, well-groomed nails and hair, preventing body odor, and dressing appropriately. Body lotions play a key role in personal grooming by providing skin hydration, improving skin health, enhancing moisturizing, refining appearance and texture, and offering sun protection. For example, in October 2024, Cosmetics Business, a UK-based beauty industry publication, reported that US sales increased by 10%, with hair care products priced above an average of $30-part of the personal grooming ecosystem-growing at three times the rate of lower-priced items during the first half of 2024 compared to the previous year. Therefore, rising awareness of personal grooming is fueling the growth of the body lotion market.
Major companies in the body lotion market are focusing on developing innovative products, such as Body Lotion Concentrates, to enhance moisturizing efficacy, address diverse skin types, and provide consumers with more convenient and concentrated hydration solutions. Body Lotion Concentrate refers to a highly concentrated formulation designed to deliver intense hydration and nourishment. For instance, in August 2024, Natura & Co., a Brazil-based cosmetics company, launched the Ekos Castanha Body Lotion Concentrate, the world's first body lotion concentrate combining a 30 ml concentrate with water to create a nourishing lotion. Formulated with 95% natural ingredients, including Brazil nut oil, it provides up to 24 hours of hydration while effectively combating dryness. The product emphasizes sustainability, using 81% less plastic than traditional refills and packaging made from 100% recycled plastic sourced from Amazonian rivers.
In November 2025, Himalaya Wellness Company, an Indian personal care brand specializing in herbal and natural skincare, partnered with the Indian Women's Ice Hockey Team to promote its new serum body lotion. Through this collaboration, the brand highlights the strength and resilience of the athletes while emphasizing the deep, long-lasting moisturization and skin protection offered by the Himalaya Cocoa Butter Intensive Serum Body Lotion, designed for full-body hydration and nourishment. The Indian Women's Ice Hockey Team is governed by the Ice Hockey Association of India (IHAI).
Major companies operating in the body lotions market are Aveeno, Cetaphil, Olay, Alba Botanica, Avalon Organics, Crabtreeand Evelyn, Hempz, Murad LLC, L'Oreal SA, Unilever plc, Beiersdorf AG, Colgate-Palmolive Company, Estee Lauder Companies Inc., Johnson and Johnson, Avon Products Inc., Shiseido Company Limited, Procter & Gamble Company, Revlon Inc., CeraVe, Avene, Eucerin, Vanicream, EltaMD, La Roche-Posay, Jergens Inc., Kao Corporation, Coty Inc., Henkel AG & Co. KGaA, Natura & Co., Amway Corporation, Oriflame Cosmetics Global SA, Mary Kay Inc., Yves Rocher, The Body Shop International Limited, Bath & Body Works LLC, Neutrogena Corporation, Nivea, Vaseline
Asia-Pacific was the largest region in the body lotion market in 2025. North America was the second-largest region in the body lotions market. The regions covered in the body lotions market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the body lotions market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The body lotions market consists of the sales of water-based, and occlusive body lotions. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Body Lotions Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses body lotions market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for body lotions ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The body lotions market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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