Exterior Paint Global Market Report 2026

Exterior paint is designed specifically for use on surfaces exposed to outdoor elements such as sunlight, rain, wind, and temperature changes. Its formulation aims to endure harsh environmental conditions and provide durable protection for exterior surfaces.

The primary types of exterior paint include silicone, epoxy, acrylic, polyurethane, and others. Silicone exterior paints are crafted with silicone resin, offering outstanding durability, weather resistance, and flexibility, making them well-suited for challenging environmental conditions. These paints come in various formulations, including water-based and solvent-based options, and are utilized across a range of applications such as residential, commercial, and industrial buildings.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have affected the exterior paint market by increasing costs of imported resins, specialty pigments, and performance additives used in advanced coatings. These impacts are most evident in construction intensive regions such as North America and Europe, where supply chains rely on global raw material sourcing. Higher tariffs have increased production costs for manufacturers and pricing pressures for large scale building projects. At the same time, tariffs have supported local paint manufacturing, encouraged domestic sourcing of raw materials, and strengthened regional supply chains for exterior coating solutions.

The exterior paint market research report is one of a series of new reports from The Business Research Company that provides exterior paint market statistics, including exterior paint industry global market size, regional shares, competitors with a exterior paint market share, detailed exterior paint market segments, market trends and opportunities, and any further data you may need to thrive in the exterior paint industry. This exterior paint market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The exterior paint market size has grown strongly in recent years. It will grow from $16.06 billion in 2025 to $17.57 billion in 2026 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to urbanization growth, expansion of residential construction, demand for surface protection, availability of polymer based paints, growth in renovation activities.

The exterior paint market size is expected to see strong growth in the next few years. It will grow to $23.89 billion in 2030 at a compound annual growth rate (CAGR) of 8.0%. The growth in the forecast period can be attributed to smart city development, rising infrastructure investments, sustainability focused construction, advancements in coating formulations, increasing climate resilience requirements. Major trends in the forecast period include growing demand for weather resistant coatings, increasing adoption of low VOC exterior paints, rising use of durable and long life paint systems, expansion of infrastructure and housing projects, higher preference for energy efficient building coatings.

The growing investments in infrastructure are expected to propel the growth of the exterior paint market going forward. Infrastructure refers to the fundamental physical and organizational structures and facilities necessary for the functioning of a society or enterprise, including transportation, communication, utilities, and public services. The factors contributing to rising infrastructure investments include expanding urban populations, increasing frequency and intensity of climate-related events, global connectivity, and trade expansion. Exterior paint is utilized in infrastructure development to offer protection, preservation, and aesthetic enhancement to various structures and facilities. For example, in 2024, according to the World Bank, private participation in infrastructure (PPI) investment reached $100.7 billion, a 16 percent increase from $87.1 billion in 2023 and 20 percent higher than the previous five-year average of $83.7 billion. Therefore, the growing investments in infrastructure are driving the expansion of the exterior paint market.

Major companies in the exterior paint market are focusing on developing technological advancements such as quick-set, low-VOC facade-paint additives to improve durability and reduce weather-related coating failures. A quick-set exterior paint additive uses a chemically modified polysiloxane emulsion that enables exterior paints to achieve rain resistance within minutes after application-unlike traditional coatings that require longer drying times before moisture exposure. For instance, in June 2024, Evonik Industries AG, a Germany-based specialty chemicals manufacturer, introduced TEGO Guard 9000, a new additive for exterior and facade paints. This solvent-free, organically modified branched polysiloxane emulsion stabilizes paint formulations through cationic-anionic interaction, providing high early rain resistance and faster curing. It is compatible with a wide range of waterborne coatings across different pigment-volume concentrations while meeting eco-label requirements. TEGO Guard 9000 enhances durability, reduces dirt accumulation, and ensures long-lasting surface protection, making it particularly advantageous in areas with high humidity or sudden weather fluctuations.

In February 2025, The Sherwin-Williams Company, a US-based paints and coatings provider, acquired Suvinil Coatings S.A for $1.15 billion. This acquisition aims to strengthen Sherwin-Williams' presence in the Latin American exterior and architectural paints market by incorporating Suvinil's well-established brands, production facilities, and product lineup. Suvinil Coatings S.A. is a Brazil-based company offering exterior and interior decorative paints.

Major companies operating in the exterior paint market are BASF SE, Sherwin-Williams Company, PPG Industries Inc., Akzo Nobel N.V., Nippon Paint Holdings Co. Ltd., Masco Corporation, RPM International Inc., Axalta Coating Systems Ltd., Diamond Vogel Paints, Asian Paints Limited, Valspar Corporation, H.B. Fuller Company, Kansai Paint Co. Ltd., Hempel A/S, Jotun Group, DAW SE, Tikkurila Oyj, Berger Paints India Limited, Benjamin Moore & Co., Rust-Oleum Corporation, Dunn-Edwards Corporation, Cromology, TOA Group, Farrow & Ball Limited

Asia-Pacific was the largest region in the exterior paint market in 2025. It is expected to be the fastest-growing region in the forecast period. The regions covered in the exterior paint market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the exterior paint market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The exterior paint market consists of sales of latex paint, oil-based paint, textured paint, masonry paint and elastomeric paints. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Exterior Paint Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses exterior paint market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for exterior paint ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The exterior paint market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Type: Silicone; Epoxy; Acrylic; Polyurethane; Other Types
• 2) By Substrate: Concrete And Masonry; Brick And Stone; Wood; Metal; Roofing Materials; Plastics and Composites
• 3) By Applications: Residential Buildings; Commercial Buildings; Industrial Buildings; Other Applications
• Subsegments:
• 1) By Silicone: Acrylic-Silicone Hybrid Paints; Pure Silicone-Based Paints
• 2) By Epoxy: Water-Based Epoxy Paint; Solvent-Based Epoxy Paint
• 3) By Acrylic: Pure Acrylic Paint; Acrylic Latex Paint; Acrylic-Resin Modified Paint
• 4) By Polyurethane: Aliphatic Polyurethane Paint; Aromatic Polyurethane Paint
• 5) By Other Types: Alkyd Paint; Chlorinated Rubber Paint; Bituminous Paint; Zinc-Rich Paint; Eco-Friendly Or Low VOC Exterior Paint
• Companies Mentioned: BASF SE; Sherwin-Williams Company; PPG Industries Inc.; Akzo Nobel N.V.; Nippon Paint Holdings Co. Ltd.; Masco Corporation; RPM International Inc.; Axalta Coating Systems Ltd.; Diamond Vogel Paints; Asian Paints Limited; Valspar Corporation; H.B. Fuller Company; Kansai Paint Co. Ltd.; Hempel A/S; Jotun Group; DAW SE; Tikkurila Oyj; Berger Paints India Limited; Benjamin Moore & Co.; Rust-Oleum Corporation; Dunn-Edwards Corporation; Cromology; TOA Group; Farrow & Ball Limited
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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