PUBLISHER: The Business Research Company | PRODUCT CODE: 1926155
PUBLISHER: The Business Research Company | PRODUCT CODE: 1926155
Hand sanitizers are substances or liquids used for cleaning and disinfecting objects to eliminate harmful microorganisms, including bacteria. These products typically combine disinfectant and detergent properties to remove dirt, reduce, or kill bacteria, and dissolve grease, achieving a germ reduction of at least 99.9%.
The primary types of hand sanitizers include quaternary ammonium compounds (QACs)-based sanitizers, alcohol-based sanitizers, triclosan-based sanitizers, and other variations. Alcohol-based sanitizers, for instance, are liquid formulations containing alcohol at specific concentrations, designed for hand application to inactivate microorganisms and inhibit their growth. These sanitizers often contain ethanol, n-propanol, isopropanol, or a mixture of these alcohol compounds. Hand sanitizer products are available in various formats, including gel, foam, liquid, and other product types. Hand sanitizers are distributed through various channels, including online stores, pharmacy stores, departmental stores, and other retail outlets. They serve a wide range of end-use industries, including hospitals, restaurants, schools, household use, and many other settings where maintaining hand hygiene and infection control is essential.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs have impacted the hand sanitizers market by increasing costs for imported alcohols, packaging materials, and antimicrobial additives. Healthcare, hospitality, and household segments are most affected, particularly in regions dependent on imported ethanol and specialty ingredients. These cost pressures have influenced product pricing and margins for manufacturers. On the positive side, tariffs have encouraged local production of sanitizers, domestic sourcing of alcohol, and expansion of regional manufacturing capacity.
The hand sanitizers market research report is one of a series of new reports from The Business Research Company that provides hand sanitizers market statistics, including hand sanitizers industry global market size, regional shares, competitors with a hand sanitizers market share, detailed hand sanitizers market segments, market trends and opportunities, and any further data you may need to thrive in the hand sanitizers industry. This hand sanitizers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The hand sanitizers market size has grown rapidly in recent years. It will grow from $5.67 billion in 2025 to $6.3 billion in 2026 at a compound annual growth rate (CAGR) of 11.0%. The growth in the historic period can be attributed to infectious disease outbreaks, increased hygiene awareness, hospital sanitation protocols, retail availability expansion, government hygiene campaigns.
The hand sanitizers market size is expected to see rapid growth in the next few years. It will grow to $9.63 billion in 2030 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to continued public health awareness, growth of travel and hospitality sector, demand for premium sanitizers, innovation in non drying formulas, expansion of online retail channels. Major trends in the forecast period include rising demand for personal hygiene products, growing preference for alcohol based sanitizers, expansion of herbal and natural formulations, increased use in public and commercial spaces, focus on skin friendly ingredients.
The increasing incidence of infectious diseases is expected to drive the growth of the hand sanitizers market going forward. Infectious diseases are illnesses caused by harmful microorganisms that can spread between individuals or through environmental exposure. The rising prevalence of infectious diseases is primarily influenced by the resumption of social interactions and international travel following the relaxation of pandemic-related restrictions, as greater human mobility and contact increase the rate of disease transmission. The growing incidence of infectious diseases boosts demand for products that support effective hand hygiene and pathogen removal in everyday activities. For example, in March 2025, according to the UK Health Security Agency, a UK-based government agency responsible for safeguarding public health, TB cases in England increased by 11% in 2023, with 4,855 notifications reported compared to 4,380 in 2022, representing nearly 500 additional cases. Therefore, the rising incidence of infectious diseases is fueling the expansion of the hand sanitizers market.
Major companies operating in the hand sanitizer market are prioritizing the development of natural, alcohol-free formulations to ensure hygiene while minimizing the skin irritation often associated with traditional alcohol-based sanitizers. Herbal organic hand sanitizers use plant-based ingredients, such as cinchona and aloe vera, to deliver antibacterial efficacy and skin-soothing properties. For instance, in June 2025, researchers at Parul University, an India-based academic institution, received an Indian patent for an herbal organic hand sanitizer made with cinchona and aloe vera extracts. Engineered for frequent use and suitable for sensitive skin, the sanitizer effectively eliminates harmful bacteria, including E. coli, Staphylococcus aureus, and Bacillus species, and features four natural fragrances to enhance the user experience, combining hygiene, comfort, and sustainability.
In May 2025, Church & Dwight Co., Inc., a US-based consumer goods company, acquired Touchland for US$880 million. Through this acquisition, Church & Dwight seeks to broaden and diversify its hygiene and sanitization portfolio, capitalize on Touchland's brand strength and distribution network, and accelerate global growth in the hand sanitizer market. Touchland is a US-based brand known for its hand sanitizers and other hygiene-related products.
Major companies operating in the hand sanitizers market are Reckitt Benckiser Group plc, The Himalaya Drug Company, Procter & Gamble Company, GOJO Industries, Inc., Henkel AG & Co. KGaA, Unilever PLC, Vi-Jon Laboratories, Inc., Chattem, Inc., Best Sanitizers, Inc., Kutol Products Company, Inc., Nice-Pak Products, Inc., Lion Corporation, Medline Industries, Inc., Magica, Inc., Saraya Co., Ltd., The Clorox Company, Ecolab Inc., SC Johnson & Son, Inc., 3M Company, Deb Group Ltd., Zoono Group Limited, 4E Brands North America LLC, Himalaya Wellness Company
Asia-Pacific was the largest region in the hand sanitizers market in 2025. North America was the second-largest region in the global hand sanitizers market. The regions covered in the hand sanitizers market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the hand sanitizers market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The hand sanitizers market consists of the sales of alcohol-based and alcohol-free hand sanitizers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Hand Sanitizers Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses hand sanitizers market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for hand sanitizers ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The hand sanitizers market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.