PUBLISHER: The Business Research Company | PRODUCT CODE: 1931423
PUBLISHER: The Business Research Company | PRODUCT CODE: 1931423
Educational and learning toys are specifically crafted to enhance learning abilities and contribute to brain development by facilitating children's learning processes. These toys play a pivotal role in fostering social and communication skills, alongside aiding the development of logical reasoning and spatial thinking abilities.
The primary offerings in learning and education toys encompass building sets, games, and puzzles, along with sports and outdoor toys. Building sets play a vital role in fostering problem-solving skills and hand-eye coordination. For preschoolers, these sets serve as a means to exercise their imaginations, allowing them to construct buildings, vehicles, animals, and more from simple construction sets. Learning and education toys are segmented based on age groups, with categories for up to 5 years, 5 to 10 years, and above 10 years. These toys are accessible through various distribution channels, including hypermarkets/supermarkets, specialty stores, departmental stores, and online platforms.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs are influencing the learning and education toys market by increasing costs of imported plastics, electronic components, wooden materials, and finished toys sourced from global manufacturing hubs. Retailers and manufacturers in North America and Europe are most affected due to reliance on imports from Asia-Pacific. These tariffs are raising consumer prices and impacting seasonal demand. However, they are also encouraging local manufacturing, regional sourcing of materials, and innovation in sustainable and cost-efficient toy designs.
The learning and education toys market research report is one of a series of new reports from The Business Research Company that provides learning and education toys market statistics, including learning and education toys industry global market size, regional shares, competitors with a learning and education toys market share, detailed learning and education toys market segments, market trends and opportunities, and any further data you may need to thrive in the learning and education toys industry. This learning and education toys market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The learning and education toys market size has grown strongly in recent years. It will grow from $61.33 billion in 2025 to $65.77 billion in 2026 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to growing emphasis on early childhood education, rising parental spending on educational products, expansion of organized toy retail, increasing awareness of cognitive development benefits, growth in school-age population.
The learning and education toys market size is expected to see strong growth in the next few years. It will grow to $85.9 billion in 2030 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to increasing adoption of digital and hybrid learning tools, rising demand for personalized learning experiences, expansion of online toy retail platforms, growing focus on sustainable toy manufacturing, increasing integration of technology-enabled learning. Major trends in the forecast period include increasing integration of stem-based learning toys, rising demand for skill-building and cognitive development products, growing popularity of educational games and puzzles, expansion of eco-friendly and safe toy materials, enhanced focus on age-specific learning solutions.
The increasing demand for strategy-based and educational toys among children is fueling the growth of the learning and education toys market. Educational toys are designed as play objects specifically for children, aimed at stimulating learning. These toys serve educational purposes, such as teaching a child about a specific subject or assisting in the development of a particular skill. Strategy-based toys also contribute to skill enhancement in children. For example, in August 2024, according to the financial report by LEGO System A/S, a Denmark-based toy and game company, LEGO Group's revenue in the first half of 2024 rose by 13%, reaching DKK 31.0 billion, up from DKK 27.4 billion in H1 2023, with consumer sales increasing by 14%, outpacing the toy industry. Therefore, the growing demand for strategy-based and educational toys is driving the expansion of the learning and education toys market.
Leading companies operating in the learning and education toys market are concentrating on the development of innovative offerings, such as smart technology-embedded educational toys, to support early childhood learning, encourage creativity, and deliver interactive play experiences. Smart toys integrate artificial intelligence, allowing them to adapt communication, respond to external inputs, and follow dynamic learning pathways, thereby providing children with a personalized and engaging learning environment. For instance, in September 2024, Atlas Axillia Company (Private) Limited, a Sri Lanka-based manufacturing company, introduced a new range of educational toys (EDU Toys) designed to support early childhood development under the brand name Atlas PlayPalz. The launch also unveiled concepts such as genius zones, genius roots, and genius insights, establishing an interconnected learning ecosystem. These initiatives are intended to combine physical and digital learning environments while offering resources for parents and educational demonstration tools for teachers.
In January 2024, Spin Master Corp., a Canada-based children's entertainment and toy company, acquired Melissa & Doug for $950 million. Through this acquisition, Spin Master sought to broaden its market presence and diversify its product portfolio by strengthening its capabilities in early childhood play and leveraging Melissa & Doug's complementary range of open-ended, creative, and developmental toys to drive growth across global retail and e-commerce channels. Melissa & Doug is a U.S.-based early childhood play and toy brand specializing in high-quality, sustainable wooden and imaginative developmental toys favored by both parents and children.
Major companies operating in the learning and education toys market are The LEGO Group, Bandai Namco Holdings Inc., Hasbro Inc., VTech Holdings Limited, Atlas Games, Scholastic Corporation, TOMY Company Ltd., Fisher-Price Inc., Crayola LLC, Goliath Games, Melissa & Doug LLC, LeapFrog Enterprises Inc., Clementoni S.p.A., PlayMonster LLC, MindWare Holdings Inc., Ravensburger AG, Hape International Inc., Elenco Electronics Inc., Educational Insights, Fat Brain Holdings LLC, ThinkFun Inc., Geomagworld SA, Learning Without Tears, Alex Brands, Creativity for Kids, The Learning Journey International LLC, K'NEX Brands L.P., Galt Toys, Roylco Inc., Learning Wrap-Ups Inc., Be Amazing! Toys, OWI Inc., 4M Industrial Development Limited National, Geographic Partners LLC, Uncle Milton Industries Inc., Scientific Explorer
Asia-Pacific was the largest region in the learning and education toys market in 2025. The regions covered in the learning and education toys market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the learning and education toys market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The learning and education toys market consists of sales of bricks &blocks, pull along toys, teaching clocks, learning system cartridges, diaries & poetry albums, magnetic letters & words. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this learning and education toys market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Learning And Education Toys Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses learning and education toys market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for learning and education toys ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The learning and education toys market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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