Maternity Pillow Global Market Report 2026

A maternity pillow is a specially designed pillow that provides support and comfort to pregnant women during sleep or rest. It helps relieve common discomforts such as back pain, hip pain, and abdominal pressure by providing targeted support to different parts of the body. These pillows can also be used post-pregnancy for breastfeeding support or general comfort. They are made from soft, hypoallergenic materials to ensure both the mother's and baby's safety and comfort.

The main types of maternity pillows include U-shaped, C-shaped, J-shaped, wedges, and others. A U-shaped maternity pillow is a curved cushion designed to offer support and relieve pressure for pregnant women while sleeping or resting. The materials used for these pillows include memory foam, styrofoam balls, polyester fiber, microbeads, buckwheat, and others. The distribution channels for these products include online stores, supermarkets and hypermarkets, hospitals and pharmacies, among others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are influencing the maternity pillow market by increasing costs of imported textiles, foam materials, microfiber fillings, and packaging components. Manufacturers in North America and Europe are most affected due to reliance on imported raw materials, while Asia-Pacific faces export cost pressures. These tariffs are raising product prices and affecting mass-market affordability. However, they are also encouraging domestic textile sourcing, local manufacturing expansion, and innovation in cost-effective and sustainable maternity pillow materials.

The maternity pillow market research report is one of a series of new reports from The Business Research Company that provides maternity pillow market statistics, including maternity pillow industry global market size, regional shares, competitors with a maternity pillow market share, detailed maternity pillow market segments, market trends and opportunities, and any further data you may need to thrive in the maternity pillow industry. This maternity pillow market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The maternity pillow market size has grown strongly in recent years. It will grow from $621.79 billion in 2025 to $656.48 billion in 2026 at a compound annual growth rate (CAGR) of 5.6%. The growth in the historic period can be attributed to rising awareness of maternal health products, growth in pregnancy care retail channels, increasing demand for sleep support products, expansion of hospital maternity care services, availability of affordable maternity pillows.

The maternity pillow market size is expected to see strong growth in the next few years. It will grow to $806.01 billion in 2030 at a compound annual growth rate (CAGR) of 5.3%. The growth in the forecast period can be attributed to increasing demand for premium maternity wellness products, rising focus on personalized comfort solutions, expansion of online maternity product sales, growing preference for sustainable pillow materials, increasing innovation in ergonomic pillow design. Major trends in the forecast period include increasing demand for ergonomic pregnancy support products, rising use of hypoallergenic and safe materials, expansion of multi-functional pillow designs, increasing preference for adjustable maternity pillows, enhanced focus on post-pregnancy utility.

The rising incidence of restless leg syndrome among pregnant women is expected to drive the growth of the maternity pillow market in the coming years. Restless leg syndrome (RLS) is a neurological condition characterized by an uncontrollable urge to move the legs due to uncomfortable sensations. The prevalence of restless leg syndrome among pregnant women is increasing as a result of factors such as iron deficiency, increased blood volume, weight gain and fluid retention, sleep disturbances, and genetic or pre-existing conditions. The use of maternity pillows can help ease restless leg syndrome symptoms in pregnant women by offering improved leg support and promoting better blood circulation during sleep. For example, in December 2023, according to Frontiers in Medicine, a Switzerland-based open-access medical journal, a systematic review and meta-analysis of middle-income countries reported a pooled prevalence of restless leg syndrome among pregnant women of 13.82%, significantly higher than the approximately 3% baseline prevalence observed in the general population. Therefore, the increasing occurrence of restless leg syndrome among pregnant women is contributing to the growth of the maternity pillow market.

Increasing birth rates are also expected to support the growth of the maternity pillow market in the coming years. Birth rate refers to the number of live births per 1,000 individuals in a population within a given year. Birth rates are rising due to improved economic stability, which encourages more families to have children and raises demand for products that improve maternal sleep comfort and physical support during pregnancy. Maternity pillows help relieve pressure on the back, hips, and abdomen during pregnancy, directly linking higher pregnancy rates to increased product demand. For instance, in April 2025, according to the Centers for Disease Control and Prevention (CDC), a US-based federal public health agency, the number of births increased by 1% from 2023, with 3,622,673 births recorded in 2024. Therefore, rising birth rates are contributing to the growth of the maternity pillow market.

Key players in the maternity pillow market are focusing on developing innovative products, such as pillows with adjustable and removable belly wedges, to strengthen their competitive position. These specialized cushions are designed to provide customizable support for pregnant women by allowing users to adjust or remove the wedge, accommodating the growing belly for enhanced comfort. For instance, in November 2023, Momcozy, a US-based producer of momcare products, launched its new F-shaped pregnancy pillow, engineered to offer comprehensive support for expecting mothers. A notable feature of the Momcozy F-shaped Pregnancy Pillow is its adjustable and removable belly wedge, which can be easily repositioned using a Velcro fastener to support the growing belly throughout all trimesters.

Major companies operating in the maternity pillow market are Yana Ltd, Medela AG, Naturepedic, Babymoov, The Bump, Babymoon Enterprises Llp, Moonlight Slumber, Boppy Company LLC, PharMeDoc, Duro-Med Industries Inc. (DMI), Everlasting Comfort, Bamboo Bliss, Pregnancy Pillow Co. LLC, Theraline, Momcozy, Snuggle Me Organic, Milliard Brands, Leachco Inc., Hiccapop, Quilt Comfort, BackMax, Cozy Bump

North America was the largest region in the maternity pillow market in 2025. The regions covered in the maternity pillow market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the maternity pillow market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The maternity pillow market consists of sales of outer covers, outer fabric, and zippers. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Maternity Pillow Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses maternity pillow market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for maternity pillow ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The maternity pillow market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Product: U-Shaped; C-Shaped; J-Shaped; Wedges; Other Products
• 2) By Material: Memory Foam; Styrofoam Ball; Polyester Fiber; Microbeads; Buckwheat; Other Materials
• 3) By Distribution Channel: Online; Supermarkets And Hypermarkets; Hospital And Pharmacy; Other Distribution Channels
• Subsegments:
• 1) By U-Shaped: Classic U-Shaped Pillows; Adjustable U-Shaped Pillows
• 2) By C-Shaped: Standard C-Shaped Pillows; Pregnancy Sleep C-Pillows
• 3) By J-Shaped: Traditional J-Shaped Pillows; Supportive J-Pillows
• 4) By Wedges: Standard Wedge Pillows; Multi-Functional Wedge Pillows
• 5) By Other Products: Body Support Pillows; Pregnancy Seat Cushions; Adjustable Pregnancy Pillows; Inflatable Maternity Pillows
• Companies Mentioned: Yana Ltd; Medela AG; Naturepedic; Babymoov; The Bump; Babymoon Enterprises Llp; Moonlight Slumber; Boppy Company LLC; PharMeDoc; Duro-Med Industries Inc. (DMI); Everlasting Comfort; Bamboo Bliss; Pregnancy Pillow Co. LLC; Theraline; Momcozy; Snuggle Me Organic; Milliard Brands; Leachco Inc.; Hiccapop; Quilt Comfort; BackMax; Cozy Bump
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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