PUBLISHER: The Business Research Company | PRODUCT CODE: 1931507
PUBLISHER: The Business Research Company | PRODUCT CODE: 1931507
Photo printing and merchandise is an industry that specializes in printing digital photos onto a variety of products. This sector merges traditional printing methods with digital technology to produce custom, high-quality photo items. It serves both individual consumers and businesses, providing numerous options for personal and promotional use.
The primary products in photo printing and merchandise include calendars, cards, mugs, photo books, photo gifts, prints, t-shirts, wall art, and more. Calendars are printed items that display dates and can feature personal photos or designs. These products are available through desktop and mobile modes, and they are distributed via instant kiosks, over-the-counter sales, retail stores, and online platforms.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs are influencing the photo printing and merchandise market by increasing costs of imported printing machinery, inks, specialty papers, substrates, and finishing equipment. Print service providers in North America and Europe are most affected due to reliance on imported digital presses, while Asia-Pacific faces cost pressure on equipment exports. These tariffs are raising operational costs and slowing equipment upgrades. However, they are also supporting local equipment sourcing, regional supply partnerships, and innovation in cost-efficient printing technologies.
The photo printing and merchandise market research report is one of a series of new reports from The Business Research Company that provides photo printing and merchandise market statistics, including photo printing and merchandise industry global market size, regional shares, competitors with a photo printing and merchandise market share, detailed photo printing and merchandise market segments, market trends and opportunities, and any further data you may need to thrive in the photo printing and merchandise industry. This photo printing and merchandise market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The photo printing and merchandise market size has grown strongly in recent years. It will grow from $22.81 billion in 2025 to $24.14 billion in 2026 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to expansion of digital photography adoption, growth of e-commerce printing services, increasing demand for personalized gifts, wider availability of digital printing equipment, growth in social media content sharing.
The photo printing and merchandise market size is expected to see strong growth in the next few years. It will grow to $29.94 billion in 2030 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to increasing investments in cloud-based printing platforms, rising demand for customized promotional products, expansion of mobile-first photo services, growing focus on sustainable printing materials, adoption of AI-based image enhancement tools. Major trends in the forecast period include increasing adoption of online photo customization platforms, rising demand for personalized merchandise, growing use of mobile-based printing applications, expansion of on-demand printing services, enhanced focus on high-quality print finishes.
The increasing adoption of online shopping platforms is expected to drive the growth of the photo printing and merchandise market going forward. Online shopping platforms are digital marketplaces where consumers can browse, purchase, and receive products and services over the Internet. These platforms are growing due to the convenience and accessibility they offer, allowing easy product comparison, wide selection, and home delivery. They facilitate photo printing and merchandise by providing accessible and customizable options for consumers to create and purchase personalized products. For instance, in May 2024, according to a report published by the Census Bureau of the Department of Commerce, a US-based governmental organization, e-commerce sales reached approximately $1,118.7 billion in 2023. For the first quarter of 2024, total retail sales were estimated at $1,820.0 billion, with e-commerce sales seeing an 8.5% increase (+-1.1%) from the same quarter in 2023, while total retail sales grew by 2.8% (+-0.5%). Therefore, the increasing adoption of online shopping platforms is driving the photo printing and merchandise market.
Leading companies in the market are focusing on technological advancements such as spatial computing to gain a competitive edge. Spatial computing enables immersive and interactive photo experiences by integrating digital and physical elements. This technology allows users to print photos with 3D effects and augmented reality features, enhancing personalization and the appeal of photo products. For instance, in February 2024, Pictarine, a France-based photo management web app, partnered with Walgreens Photo, a US-based provider of photo services, to launch Picta Studio, an innovative app designed specifically for the Apple Vision Pro. This app enables users to preview their photo creations in an interactive manner and print them at Walgreens locations with same-day service, improving the overall photo printing experience while aligning with trends in personalization and technological integration.
In April 2023, Prodigi, a UK-based print-on-demand platform, acquired Peecho for an undisclosed amount. This acquisition enhances Prodigi's presence in the rapidly evolving print-on-demand market, expands its market reach, and reinforces its commitment to innovation and sustainability within the industry. Peecho is a Netherlands-based cloud printing solutions provider.
Major companies operating in the photo printing and merchandise market are Walgreens, Tesco plc, Cimpress plc, Shutterfly Inc., American Greetings Corporation, Eastman Kodak Company, Cewe Stiftung & Co KGaA, Card Factory plc, Printful Inc., FUJIFILM Corporation, Photobox Ltd, District Photo Inc., Zazzle Inc., Minted LLC, Miller's Professional Imaging, Mpix, Moo Print Ltd, Blurb Inc., Printique, Bay Photo Lab, Snapfish LLC
Europe was the largest region in the photo printing and merchandise market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the photo printing and merchandise market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the photo printing and merchandise market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The photo printing and merchandise market consists of revenues earned by entities by providing services such as photo printing, customization, and professional services. The market value includes the value of related goods sold by the service provider or included within the service offering. The photo printing and merchandise market also includes sales of photo printers, frames, and albums. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Photo Printing And Merchandise Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses photo printing and merchandise market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for photo printing and merchandise ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The photo printing and merchandise market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.