PUBLISHER: The Business Research Company | PRODUCT CODE: 1931533
PUBLISHER: The Business Research Company | PRODUCT CODE: 1931533
Point of purchase (POP) packaging refers to specially designed packaging that aims to capture consumer attention and drive sales at locations such as retail stores, checkout counters, or promotional displays. This packaging often features eye-catching designs, branding elements, and marketing messages to influence consumer purchasing decisions.
The main products in the point of purchase packaging market include counter displays, floor displays, gravity-free displays, pallet displays, sidekick displays, dump bin displays, and clip strip displays. Counter displays are compact packaging units placed on retail countertops to showcase products. The materials used for these displays include paper, foam, plastic, glass, and metal, while the functional attributes encompass eco-friendliness, tamper-evidence, multi-functionality, reusability, and lightweight design. The distribution channels for POP packaging include hypermarkets, supermarkets, convenience stores, department stores, and specialty stores, with primary end users spanning food and beverages, pharmaceuticals, electronics, automotive, personal care, and other sectors.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs are impacting the point of purchase packaging market by increasing costs of imported paperboard, plastics, metals, printing inks, and display fabrication equipment. Retail-focused markets in North America and Europe are most affected due to reliance on imported display materials, while Asia-Pacific faces higher export costs for POP units. These tariffs are increasing production costs and influencing promotional budgets. However, they are also encouraging local manufacturing of displays, regional material sourcing, and innovation in cost-efficient and sustainable POP packaging solutions.
The point of purchase packaging market research report is one of a series of new reports from The Business Research Company that provides point of purchase packaging market statistics, including point of purchase packaging industry global market size, regional shares, competitors with a point of purchase packaging market share, detailed point of purchase packaging market segments, market trends and opportunities, and any further data you may need to thrive in the point of purchase packaging industry. This point of purchase packaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The point of purchase packaging market size has grown strongly in recent years. It will grow from $18.75 billion in 2025 to $19.84 billion in 2026 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to growth of organized retail formats, rising emphasis on in-store marketing, expansion of consumer goods branding, increased use of promotional displays, availability of cost-effective display materials.
The point of purchase packaging market size is expected to see strong growth in the next few years. It will grow to $24.84 billion in 2030 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing demand for sustainable retail marketing, rising integration of digital engagement at point of sale, expansion of omnichannel retail strategies, growing focus on reusable display solutions, increasing customization in retail packaging. Major trends in the forecast period include increasing use of eco-friendly pop displays, rising adoption of interactive and digital displays, growing demand for lightweight and modular designs, expansion of custom-branded retail displays, enhanced focus on reusable pop solutions.
The surge in e-commerce is expected to drive the growth of the point of purchase packaging market. E-commerce refers to buying and selling goods or services online through digital platforms. Its growth is fueled by increasing consumer preference for convenience, allowing shopping anytime and from anywhere without visiting physical stores. As online shopping expands, the demand for innovative and protective packaging solutions at the point of purchase has increased, ensuring product safety, branding, and an enhanced customer experience. For instance, in February 2024, according to Amazon, a US-based technology company specializing in e-commerce, cloud computing, digital streaming, and artificial intelligence, reported net sales of $574 million in 2023, up from $513 million in 2022. Thus, the surge in e-commerce is driving the expansion of the point of purchase packaging market.
Leading companies in the market are focusing on advancing new technologies, such as quarter-display pallet solutions. A quarter-display pallet is a compact, standardized pallet typically one-quarter the size of a full pallet, used for in-store product displays. It is designed for easy movement, stocking, and visibility in retail environments. For instance, in July 2023, CHEP, an Australia-based manufacturer of reusable pallets and containers, launched its Q+ first-ever display quarter pallet made entirely from 100% post-consumer plastic waste. This innovation supports CHEP's sustainability and circular economy goals by reducing carbon emissions and plastic waste. Designed for efficient in-store display and as part of CHEP's 'share and reuse' model, the pallet improves supply chain efficiency while helping retailers and manufacturers meet environmental targets.
In July 2024, Smurfit Kappa Group Plc, an Ireland-based packaging company specializing in paper-based solutions, acquired WestRock for $11.2 billion. This acquisition enhances Smurfit Kappa's eco-friendly, recyclable packaging offerings by leveraging the combined expertise of both companies in sustainable solutions. The strategic move strengthens Smurfit Kappa's position in the global packaging industry, enabling it to serve diverse markets with innovative, sustainable packaging solutions. WestRock is a US-based company specializing in paper and corrugated packaging solutions.
Major companies operating in the point of purchase packaging market are Amcor Plc, Crown Holdings Inc., Ball Corporation, Graphic Packaging Holding Company, DS Smith Ltd., Georgia-Pacific LLC, Packaging Corporation of America, Mondi Group, Sappi Ltd., Visy Industries Australia Pty Ltd., Menasha Packaging Company LLC, Siffron Inc., Creative Displays Now, Fencor Packaging Group Limited, MOCAP Ltd., Sonoco Products Company, Smurfit Kappa Group Plc, Hawver Display, Atlantex Manufacturing Corporation, Freudenberg Group
North America was the largest region in the point of purchase packaging market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the point of purchase packaging market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the point of purchase packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The point of purchase packaging market consists of sales of single-tier displays, rotating counter displays, interactive digital counter displays, adhesive-backed clip strips, and free-standing floor displays. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Point Of Purchase Packaging Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses point of purchase packaging market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for point of purchase packaging ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The point of purchase packaging market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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