PUBLISHER: The Business Research Company | PRODUCT CODE: 1931638
PUBLISHER: The Business Research Company | PRODUCT CODE: 1931638
Sporting and athletic goods encompass specialized fabrics designed to provide comfort during physical activities. The type of clothing required depends on the intensity and nature of the exercise, including items such as ball gloves and helmets. These goods extend beyond apparel and footwear, including equipment used for various sports.
The primary categories of sporting and athletic goods comprise fishing equipment, skating and skiing gear, golf equipment, and other sports-related items. Fishing equipment encompasses various tools such as dredges, nets, lines, instruments, devices, harpoons, spears, hooks, or hook and line used in the pursuit of fish for recreational and sporting activities. These goods are crafted from diverse materials such as plastics, wood, metal, among others, and are made available through different distribution channels, including online stores, specialty outlets, convenience stores, and departmental stores.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs are influencing the sporting and athletic goods market by increasing costs of imported metals, plastics, composites, and specialized components used in equipment manufacturing. Manufacturers and retailers in North America and Europe are most affected due to reliance on imported raw materials, while Asia-Pacific faces pricing pressure on export-oriented production. These tariffs are raising product costs and impacting retail pricing strategies. However, they are also encouraging regional manufacturing, local material sourcing, and innovation in cost-efficient and sustainable sporting equipment designs.
The sporting and athletic goods market research report is one of a series of new reports from The Business Research Company that provides sporting and athletic goods market statistics, including sporting and athletic goods industry global market size, regional shares, competitors with a sporting and athletic goods market share, detailed sporting and athletic goods market segments, market trends and opportunities, and any further data you may need to thrive in the sporting and athletic goods industry. This sporting and athletic goods market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The sporting and athletic goods market size has grown strongly in recent years. It will grow from $140.06 billion in 2025 to $147.09 billion in 2026 at a compound annual growth rate (CAGR) of 5.0%. The growth in the historic period can be attributed to growth in recreational sports participation, expansion of organized sports activities, rising consumer spending on sports equipment, adoption of advanced materials in sporting goods, growth of specialty sports retailers.
The sporting and athletic goods market size is expected to see strong growth in the next few years. It will grow to $184.26 billion in 2030 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing demand for eco-friendly sports equipment, rising customization through digital platforms, expansion of home fitness and outdoor sports, growing focus on athlete safety standards, increasing innovation in sports gear materials. Major trends in the forecast period include increasing demand for high-performance sporting equipment, rising use of advanced lightweight materials, growing adoption of customized sports gear, expansion of e-commerce sales channels, enhanced focus on safety and protective equipment.
Rising sports participation is driving the growth of the sporting and athletic goods market. Sports participation involves individuals engaging in various physical activities, including both organized and recreational sports. An increase in participation expands the customer base and creates demand for a wide range of sports equipment, apparel, and accessories. For example, in March 2024, Sports Destinations Management, a U.S.-based media company, reported that in 2023, approximately 242 million people in the United States-nearly 80% of Americans aged 6 and older-participated in at least one sports or fitness activity, representing a 2.2% increase from 2022 and marking the highest annual participation on record. Consequently, the rise in sports participation is driving the growth of the sporting and athletic goods market.
Major companies in the sporting and athletic goods market are emphasizing technological advancements, such as mechanical and wearable technology innovations, to meet growing demand for high-performance, user-focused products. Mechanical and wearable technology innovation involves integrating mechanical systems and wearable electronics into sports equipment or apparel to enhance athletic performance, comfort, or efficiency. For example, in October 2025, Nike Inc., a U.S.-based manufacturer, launched Project Amplify, the world's first powered footwear system for running and walking. The system combines a lightweight motor, drive belt, and rechargeable cuff battery with a carbon-fiber plated running shoe that can be used with or without the powered system. The technology supports natural lower-leg and ankle movement, reducing fatigue and improving performance, and unlike traditional shoes that rely solely on passive cushioning, it actively assists motion to make walking, jogging, and running easier and more enjoyable.
In August 2024, KKR, a U.S.-based investment firm, acquired Varsity Brands Inc. for approximately $4.75 billion, including debt. This acquisition is intended to support the company's growth strategy, enhance its mission of serving sports teams, schools, and student-athletes, and expand its range of high-quality customized solutions. Additionally, it aims to foster greater participation, enthusiasm, and community engagement in sports and spirit programs. Varsity Brands Inc. is a U.S.-based company that provides team athletic gear, sports equipment, and custom uniforms for sports teams.
Major companies operating in the sporting and athletic goods market are Nike Inc., Adidas AG, Decathlon S.A., Anta Sports Products Limited, Under Armour Inc., Callaway Golf Company, Li-Ning Company Limited, ASICS Corporation, Columbia Sportswear Company, Amer Sports Corporation, Mizuno Corporation, The North Face Inc., Patagonia Inc., YONEX Co. Ltd., Skis Rossignol S.A., Derby Cycle Corporation, Head N.V., Salomon Group, Wilson Sporting Goods Company, PING Golf
Asia-Pacific was the largest region in the sporting and athletic goods market in 2025. Western Europe was the second largest region in the sporting and athletic goods market. The regions covered in the sporting and athletic goods market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the sporting and athletic goods market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The sporting and athletic goods market consists of sales of ropes and cords, sails, skates, skis, sleds, and sleeping bags, retail, and rubber material. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Sporting And Athletic Goods Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses sporting and athletic goods market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for sporting and athletic goods ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The sporting and athletic goods market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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