PUBLISHER: The Business Research Company | PRODUCT CODE: 1931639
PUBLISHER: The Business Research Company | PRODUCT CODE: 1931639
Sports and fitness wear encompass apparel and footwear meticulously crafted for athletic pursuits, sports, and fitness regimens. These garments are intricately designed to offer comfort, support, and performance-enhancing attributes tailored to the requirements of athletes and fitness aficionados.
The primary product classifications within sports and fitness wear comprise top wear, bottom wear, and support items. Top wear encompasses attire worn on the upper body, engineered to deliver comfort, breathability, and moisture-wicking capabilities during physical exertion. These garments find application across various domains including outdoor activities, sports-inspired endeavors, and performance-driven pursuits, catering to both men and women.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs are impacting the sports and fitness wears market by increasing costs of imported fabrics, synthetic fibers, footwear components, and finished apparel sourced from global manufacturing hubs. Asia-Pacific regions such as China, Vietnam, and Bangladesh are most affected due to their role as major production centers, while North America and Europe face higher landed costs for branded sportswear. These tariffs are increasing retail prices and compressing profit margins for manufacturers and brands. However, they are also encouraging nearshoring, diversification of sourcing locations, and investment in regional manufacturing capabilities to reduce long-term tariff exposure.
The sports and fitness wears market research report is one of a series of new reports from The Business Research Company that provides sports and fitness wears market statistics, including sports and fitness wears industry global market size, regional shares, competitors with a sports and fitness wears market share, detailed sports and fitness wears market segments, market trends and opportunities, and any further data you may need to thrive in the sports and fitness wears industry. This sports and fitness wears market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The sports and fitness wears market size has grown strongly in recent years. It will grow from $75.21 billion in 2025 to $79.32 billion in 2026 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to growth in health and fitness awareness, rising participation in sports and fitness activities, expansion of urban lifestyles, increasing disposable income among consumers, strong influence of global sports events.
The sports and fitness wears market size is expected to see steady growth in the next few years. It will grow to $95.29 billion in 2030 at a compound annual growth rate (CAGR) of 4.7%. The growth in the forecast period can be attributed to growing preference for eco-friendly sportswear, rising integration of wearable technology in apparel, expansion of direct-to-consumer sales channels, increasing demand for premium fitness wear, growth of online fitness communities. Major trends in the forecast period include increasing demand for sustainable and recycled fabrics, rising adoption of smart and performance-enhancing textiles, growing popularity of athleisure wear, expansion of custom-fit and personalised sportswear, enhanced focus on comfort and breathability.
The growing emphasis on sports participation is driving the sports and fitness wear market. Sports participation involves individuals engaging in various physical activities, including both organized and recreational sports. Sports and fitness wear offer practical benefits such as enhancing performance, preventing injuries, and providing psychological and social advantages for athletes. For example, in February 2025, the Sports and Fitness Industry Association (SFIA), a U.S.-based trade association, reported that in 2024, 19.8 million Americans participated in pickleball, marking a 45.8% increase from 2023 and a remarkable 311% increase over three years. Consequently, the rising focus on sports participation is fueling the growth of the sports and fitness wear market.
Major companies in the sports and fitness wear market are emphasizing technological advancements, such as functional designs for hybrid training, to improve athletic performance, comfort, and versatility for users. Functional designs for hybrid training refer to sportswear and footwear engineered to support multiple types of physical activities that combine strength, endurance, and high-intensity workouts while enhancing comfort, mobility, and performance. For example, in July 2025, PUMA SE, a Germany-based sportswear company, launched HYROX, a global fitness competition that blends endurance and strength-based challenges in a standardized format. Participants engage in running combined with functional exercises such as wall balls, sled pushes, and farmer's carries. The events cater to both elite athletes and fitness enthusiasts, emphasizing performance, stamina, and technique, while fostering a community-driven fitness culture connecting participants worldwide.
In September 2023, Agilitas Sports, an Indian sportswear startup, completed the acquisition of Mochiko Group through an all-cash transaction. This strategic move is intended to bolster Mochiko's business by investing in technology, capacity, and product quality. Mochiko Group is an Indian sports footwear manufacturer.
Major companies operating in the sports and fitness wears market are Nike Inc., Adidas AG, Puma SE, Under Armour Inc., Lululemon Athletica Inc., New Balance Athletics Inc., ASICS Corporation, Li Ning Company Limited, Fila Holdings Corp., Kappa, Brooks Sports Inc., Reebok International Limited, Columbia Sportswear Company, Mizuno Corporation, Anta Sports Products Limited, Karhu Holding BV, Umbro International Limited, Patagonia Inc., Decathlon Group, Skechers USA Inc., Ralph Lauren Corporation
North America was the largest region in the sports and fitness wears market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports and fitness wears market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the sports and fitness wears market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The sports and fitness wear consists of sales of jerseys, shorts, tracksuits, leggings, sports bras, and specialized clothing for specific sports such as cycling, basketball, and baseball. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Sports And Fitness Wears Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses sports and fitness wears market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for sports and fitness wears ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The sports and fitness wears market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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