Winter Tire Global Market Report 2026

Winter tires, commonly known as snow tires, are specially designed tires constructed to enhance vehicle stability in colder climates and on challenging road conditions with snow and ice.

The primary types of winter tires are studded and stud-less. Studded tires are equipped with small metal studs embedded in the tread area to provide enhanced grip on ice and snow, ensuring control and performance on slippery surfaces. Winter tires come in various rim sizes, including 12''-17'', 18''-21'', and >22'', catering to passenger vehicles, light commercial vehicles, and heavy commercial vehicles. These tires are available through sales channels such as original equipment manufacturers and the aftermarket.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are influencing the winter tire market by increasing costs of imported rubber compounds, steel belts, specialty chemicals, and manufacturing equipment used in tire production. Automotive markets in North America and Europe are most affected due to reliance on imported raw materials, while Asia-Pacific faces cost pressure on export-driven tire manufacturing. These tariffs are raising tire prices and affecting replacement cycles. However, they are also encouraging regional tire production, localized sourcing of materials, and innovation in alternative rubber compounds.

The winter tire market research report is one of a series of new reports from The Business Research Company that provides winter tire market statistics, including winter tire industry global market size, regional shares, competitors with a winter tire market share, detailed winter tire market segments, market trends and opportunities, and any further data you may need to thrive in the winter tire industry. This winter tire market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The winter tire market size has grown strongly in recent years. It will grow from $25.81 billion in 2025 to $27.42 billion in 2026 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to increasing vehicle ownership in cold regions, established regulations for winter tire usage, expansion of automotive manufacturing, growth in passenger vehicle sales, availability of seasonal tire replacement services.

The winter tire market size is expected to see strong growth in the next few years. It will grow to $34.43 billion in 2030 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to increasing focus on sustainable tire materials, rising demand for electric vehicle-compatible winter tires, expansion of aftermarket tire sales, growing adoption of performance winter tires, increasing safety awareness among consumers. Major trends in the forecast period include increasing demand for stud-less winter tires, rising adoption of advanced rubber compounds, growing focus on low-rolling resistance designs, expansion of winter tire use in emerging regions, enhanced emphasis on road safety.

The rising incidence of icy road accidents is anticipated to drive the growth of the winter tires market in the future. Icy road accidents refer to traffic collisions that happen on roads covered with ice or snow, typically resulting from drivers losing control of their vehicles due to slippery conditions. Winter tires are specifically designed to enhance traction and handling in cold and icy weather, featuring a softer rubber compound and deeper tread grooves compared to all-season tires, which improves their grip on the road. For example, in September 2024, a report published by The Federal Highway Administration, a division of the U.S. Department of Transportation, revealed that each year, over 1,300 fatalities and more than 116,800 injuries occur in car accidents on slushy, snowy, or icy roads. Additionally, approximately 900 individuals die, and nearly 76,000 are injured each year in crashes during snowfall or sleet. Consequently, the increasing number of icy road accidents is contributing to the growth of the winter tires market.

Major companies operating in the winter tires market are concentrating on the development of technological innovations, such as multiple sipe technologies, to gain a competitive advantage in the market. Multiple sipe technologies are incorporated into tire designs to enhance traction and handling performance in wet and icy conditions. For example, in April 2023, Continental AG, a Germany-based automotive parts manufacturer, introduced the Conti Scandinavia HD3 tire featuring multiple sipe technologies. This uniquely engineered all-season tire is designed to deliver superior winter traction along with extended wear life. The Conti Scandinavia HD3 includes a new tread pattern with two-stage 3D siping technology that offers excellent grip on snow and ice while also improving wet-road performance. Additionally, the tire is retreadable and can be recapped multiple times, helping fleets achieve long-term cost savings.

In January 2023, Bridgestone, a tire manufacturer based in Japan, announced a collaboration with Automobili Lamborghini S.p.A. This partnership aims to develop a custom all-terrain tire with Run-Flat Technology for the Lamborghini Huracan Sterrato, providing high performance on both on-road and off-road surfaces while enhancing safety and driving versatility. Automobili Lamborghini S.p.A. is an Italian manufacturer of luxury sports cars and SUVs.

Major companies operating in the winter tire market are Bridgestone Corporation, Apollo Tyres Limited, Continental AG, Cheng Shin Rubber Industry Co. Ltd., Goodyear Tire and Rubber Company, Hankook Tire & Technology Co. Ltd., Kumho Tire Co. Inc., Madras Rubber Factory Ltd., Maxxis International GmbH, Compagnie Generale des Etablissements Michelin SCA, Nankang Rubber Tire Corp. Ltd., Nexen Tire Corporation, Nokian Tyres plc, Pirelli & C. S.p.A, Sailun Group Co. Ltd., Shandong Linglong Tire Co. Ltd., Sumitomo Rubber Industries Ltd., Toyo Tire Corporation, Triangle Group Ltd., Yokohama Rubber Company Limited, Zhongce Rubber Group Co. Ltd., CEAT Limited, Cooper Tire & Rubber Co., Giti Tire Pte Ltd., Vredestein Tyres, Westlake Tyres, Xingyuan Tire Group Co. Ltd., ZC Rubber Group Co. Ltd., Zhejiang Double Arrow Rubber Co. Ltd.

Europe was the largest region in the winter tire market in 2025. The regions covered in the winter tire market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the winter tire market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The winter tires market consists of sales of snowflake tires and peaked mountain tires. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Winter Tire Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses winter tire market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for winter tire ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The winter tire market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Product Type: Studded; Stud-Less
• 2) By Rim Size: 12'- 17'; 18'-21'; >22'
• 3) By Vehicle Type: Passenger Vehicles; Light Commercial Vehicles; Heavy Commercial Vehicles
• 4) By Sales Channel: Original Equipment Manufacturers; Aftermarket
• Subsegments:
• 1) By Studded: Metal Studded Tires; Ceramic Studded Tires
• 2) By Stud-Less: All-Weather Winter Tires; Performance Winter Tires; Touring Winter Tires
• Companies Mentioned: Bridgestone Corporation; Apollo Tyres Limited; Continental AG; Cheng Shin Rubber Industry Co. Ltd.; Goodyear Tire and Rubber Company; Hankook Tire & Technology Co. Ltd.; Kumho Tire Co. Inc.; Madras Rubber Factory Ltd.; Maxxis International GmbH; Compagnie Generale des Etablissements Michelin SCA; Nankang Rubber Tire Corp. Ltd.; Nexen Tire Corporation; Nokian Tyres plc; Pirelli & C. S.p.A; Sailun Group Co. Ltd.; Shandong Linglong Tire Co. Ltd.; Sumitomo Rubber Industries Ltd.; Toyo Tire Corporation; Triangle Group Ltd.; Yokohama Rubber Company Limited; Zhongce Rubber Group Co. Ltd.; CEAT Limited; Cooper Tire & Rubber Co.; Giti Tire Pte Ltd.; Vredestein Tyres; Westlake Tyres; Xingyuan Tire Group Co. Ltd.; ZC Rubber Group Co. Ltd.; Zhejiang Double Arrow Rubber Co. Ltd.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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