PUBLISHER: The Business Research Company | PRODUCT CODE: 1931767
PUBLISHER: The Business Research Company | PRODUCT CODE: 1931767
Exam preparation and tutoring involve teaching or instructing to improve student performance, following standardized instructions. These services help build critical thinking abilities, increase confidence, and improve subject comprehension through personalized learning experiences.
In the realm of exam preparation and tutoring, the primary types of tutoring encompass structured tutoring and on-demand tutoring. Structured tutoring involves a teaching methodology where a tutor imparts organized and systematic instruction to a learner in a specific subject or skill. The tutoring styles within this category include test preparation services and subject tutoring services. Various types of course duration services fall under these, such as test preparation services and subject tutoring services, catering to diverse end-users, including K-12, higher education, and corporate or professional training.
Tariffs are indirectly impacting the exam preparation and tutoring market by increasing costs of imported digital devices, servers, and educational technology infrastructure. Education service providers in North America and Europe are most affected due to reliance on imported hardware, while Asia-Pacific faces platform scaling cost pressures. These tariffs raise operational costs for digital tutoring providers. However, they are also encouraging the use of locally developed platforms and regionally hosted education technologies.
The exam preparation and tutoring market research report is one of a series of new reports from The Business Research Company that provides exam preparation and tutoring market statistics, including exam preparation and tutoring industry global market size, regional shares, competitors with a exam preparation and tutoring market share, detailed exam preparation and tutoring market segments, market trends and opportunities, and any further data you may need to thrive in the exam preparation and tutoring industry. This exam preparation and tutoring market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The exam preparation and tutoring market size has grown steadily in recent years. It will grow from $70.71 billion in 2025 to $74.2 billion in 2026 at a compound annual growth rate (CAGR) of 4.9%. The growth in the historic period can be attributed to growth in competitive examinations, rising academic performance pressures, expansion of standardized testing systems, increasing parental investment in education, availability of skilled tutors.
The exam preparation and tutoring market size is expected to see strong growth in the next few years. It will grow to $91.26 billion in 2030 at a compound annual growth rate (CAGR) of 5.3%. The growth in the forecast period can be attributed to increasing adoption of ai-driven tutoring solutions, rising demand for flexible learning models, expansion of mobile-based learning platforms, growing focus on lifelong learning, increased integration of analytics in exam preparation. Major trends in the forecast period include increasing adoption of online tutoring platforms, rising demand for personalized exam preparation, growing use of adaptive learning technologies, expansion of on-demand tutoring services, enhanced focus on outcome-based learning.
The rise of online learning is expected to propel the growth of the exam preparation and tutoring market going forward. Online learning is a mode of education that utilizes the internet and digital technologies to deliver educational content and facilitate interactive engagement. Exam preparation and tutoring are used to enhance student comprehension, provide personalized support, and optimize academic performance through targeted assistance in online setting. For instance, according to the data from the National Center for Education Statistics published in January 2024, more than half of US students, 53%, were enrolled in at least one online course during the 2022-23 academic year. Therefore, the rise of online learning is driving the exam preparation and tutoring market.
Major companies in the exam preparation and tutoring market are focused on developing innovative courses, such as preparation courses, to navigate new exam formats and gain a competitive edge in the market. A preparation course is a structured program designed to enhance knowledge and skills in a specific subject or for a particular purpose, such as exams or professional development. For instance, in July 2023, UWorld, a US-based e-learning company, launched its Digital SAT preparation course, designed for the new digital format of the exam. Accessible on various devices, the course features a question bank with nearly 1,000 questions to simulate the real Digital SAT. The platform uses performance-based learning technology, offering progress assessment, targeted practice, and detailed explanations. The new Digital SAT incorporates dynamic questions, reducing test duration and enhancing accessibility with customizable accommodations. UWorld's product is among the first to adapt to the evolving SAT format, providing students with effective preparation for the updated exam.
In February 2023, Study.com LLC, a US-based tutoring company specializing in online learning, acquired Enhanced Prep for an undisclosed amount. With this acquisition, Study.com aims to expand its reach in providing high-dose tutoring services and combine its online platform with Enhanced Prep's exceptional tutoring services, enabling the provision of personalized learning on a large scale. Enhanced Prep is a US-based virtual tutoring company that specializes in exam and test preparation.
Major companies operating in the exam preparation and tutoring market are Pearson plc, TAL Education Group, McGraw Hill Education Inc., Cengage Learning Holdings II Inc., Kaplan Inc., Varsity Tutors, The Princeton Review, Sylvan Learning LLC, Chegg Inc., Tutor Doctor International Inc., Catapult Learning LLC, Wyzant Inc., C2 Educational System Inc., Kumon North America Inc., Tutor.com Inc., Preply Inc., GradeStack Learning Pvt. Ltd., Barron's Educational Series Inc., Mathnasium LLC, TakeLessons, Ambow Education Holding Ltd., BenchPrep, Club Z! Tutoring Services, Skooli Inc., ArborBridge Inc., Manhattan Prep, Magoosh, Tutoring Club LLC, Houghton Mifflin Harcourt Publishing Company, Wiley Education Services
North America was the largest region in the exam preparation and tutoring market in 2025. Asia-Pacific is expected to be the global exam preparation and tutoring market report fastest-growing region in the forecast period. The regions covered in the exam preparation and tutoring market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the exam preparation and tutoring market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The exam preparation and tutoring market includes revenues earned by entities by providing test preparation and tutoring services, educational courses, and educational material. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Exam Preparation And Tutoring Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses exam preparation and tutoring market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for exam preparation and tutoring ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The exam preparation and tutoring market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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