PUBLISHER: The Business Research Company | PRODUCT CODE: 1931802
PUBLISHER: The Business Research Company | PRODUCT CODE: 1931802
Smart sports equipment refers to digitally instrumented equipment embedded with sensors that provide real-time analytical details on the user's behavior and performance. This technology is employed to analyze a player's performance on the field, offering more precise information about form and overall athletic capabilities beyond simple metric tracking like calories burnt or steps taken.
The main types of products in the smart sports equipment market include smart balls, smart golf sticks, smart hockey sticks, smart rackets and bats, and various other intelligent sports equipment. Smart balls, for instance, are equipped with embedded electronic chips and incorporate technologies such as the Internet of Things (IoT) and data analytics. Smart sports equipment often features connectivity options such as smartphone synchronization, wireless syncing, and real-time data syncing. These products are typically distributed through franchise stores, specialty stores, and other retail outlets. Smart sports equipment is utilized by end-users such as men and women involved in sports and fitness activities.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs have influenced the smart sports equipment market by increasing the cost of imported sensors, semiconductors, and electronic components used in digitally enabled sports gear. These higher costs have affected pricing and supply chains across smart balls, smart rackets, and connected training aids, with Asia Pacific and North America being the most impacted regions due to their strong manufacturing and consumption bases. Distribution channels such as specialty and franchise stores have experienced margin pressure. On the positive side, tariffs are encouraging localized manufacturing, component sourcing diversification, and innovation in cost efficient smart sports equipment designs.
The smart sports equipment market research report is one of a series of new reports from The Business Research Company that provides smart sports market statistics, including smart sports equipment industry, global smart sports equipment market size, regional shares, competitors with a smart sports equipment market share, detailed smart sports equipment market segments, market trends and opportunities, and any further data you may need to thrive in the smart sports equipment industry. This smart sports equipment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The smarts sports equipment market size has grown strongly in recent years. It will grow from $4.2 billion in 2025 to $4.62 billion in 2026 at a compound annual growth rate (CAGR) of 10.0%. The growth in the historic period can be attributed to rising adoption of wearable fitness devices, increasing focus on athlete performance analytics, growth of professional sports leagues, higher consumer spending on sports equipment, expansion of sports training academies.
The smarts sports equipment market size is expected to see strong growth in the next few years. It will grow to $6.77 billion in 2030 at a compound annual growth rate (CAGR) of 10.0%. The growth in the forecast period can be attributed to integration of advanced sensors in sports gear, demand for personalized training insights, growth of connected fitness ecosystems, rising adoption of smart equipment in amateur sports, increasing investment in sports technology startups. Major trends in the forecast period include performance based training equipment, real time biometric feedback devices, sport specific skill optimization tools, data driven coaching accessories, personalized athlete performance tracking.
The rise in participation in sports is anticipated to support the expansion of the smart sports equipment market in the coming years. This increase is driven by heightened awareness of physical fitness, the growing use of wearable technology and data-driven training tools, and the popularity of gamified and personalized workout experiences. As more individuals and athletes adopt smart sports equipment to improve performance, track progress, and reduce injury risk, the market is expected to continue growing. For example, in February 2025, the Sports & Fitness Industry Association (SFIA), a US-based trade association, reported that about 247.1 million Americans participated in at least one sport, fitness, or outdoor activity in 2024, up from approximately 242 million in 2023. Therefore, rising sports participation is driving the smart sports equipment market.
Major companies in the smart sports equipment market are advancing technological innovations such as sensor-embedded "connected ball" technology to meet growing demand for real-time performance analytics, enhanced training feedback, and improved coaching and officiating tools across both professional and amateur sports. Connected ball technology involves equipping sports balls-such as soccer or footballs-with internal sensors like inertial measurement units (IMUs) that monitor motion data including speed, spin, trajectory, and impact. Unlike traditional balls, connected balls provide objective, data-driven insights that enable better performance optimization and automated decision-making. For instance, in July 2025, Adidas, a Germany-based sports equipment manufacturer, introduced a new match ball featuring connected ball technology developed in collaboration with KINEXON Sports, a Germany-based sports and media technology company. The ball includes an IMU sensor stabilized inside via a patented suspension system and communicates with field antennas to relay real-time data such as ball position and velocity. This technology supports faster, more accurate officiating decisions-such as offside calls-and enhances training and broadcast analytics. This trend illustrates how smart sports innovations are transforming traditional equipment into advanced, data-enabled tools that fuel market growth as demand for analytics, performance monitoring, and immersive athlete and fan experiences increases.
In May 2023, Helios Technologies, a US-based industrial valve manufacturing company, acquired i3 Product Development for an undisclosed amount. This acquisition enables Helios Technologies to expand its product portfolio, strengthen its market presence, and leverage strategic synergies to enhance innovation and operational efficiency. i3 Product Development is a US-based company specializing in product design and development.
Major companies operating in the smarts sports equipment market are Wilson Sporting Goods Co., BABOLAT VS S.A., Callaway Golf Company, MIZUNO Corporation, Amer Sports Corporation, Zepp Labs Inc., InfoMotion Sports Technologies Inc., DribbleUp Inc., Kinexon GmbH, KINEXON Sports & Media GmbH, Spektacom Technologies Pvt. Ltd., STATSports Group Ltd., Catapult Sports Pty Ltd., ShotTracker Inc., Blast Motion Inc., PIQ Sport Intelligence, Gridiron Technologies Inc., Active Mind Technology Inc., Quattriuum Inc., Garmin Ltd., PlaySight Interactive Ltd., Rapsodo Inc., Whoop Inc., CoachMePlus Inc.
North America was the largest region in the smart sports equipment market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smarts sports equipment market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the smarts sports equipment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The smart sports equipment market consists of sales of smart basketball, smart footballs, and smart helmet. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Smarts Sports Equipment Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses smarts sports equipment market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for smarts sports equipment ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The smarts sports equipment market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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