Blenders Global Market Report 2026

Blenders are kitchen appliances designed to swiftly and efficiently mix, puree, chop, or liquefy food and liquids. They feature a container with rotating blades at the base, facilitating rapid blending when activated. Blenders are versatile tools used for various culinary tasks, including preparing smoothies, soups, sauces, and more.

The primary types of blender products available are countertop blenders, personal blenders, and hand blenders. Countertop blenders are traditional kitchen appliances positioned on countertops. They typically consist of a motorized base with controls, a removable pitcher or jar, and a blade assembly. Countertop blenders are constructed from materials such as plastic, stainless steel, glass, aluminum, and copper. These blenders are distributed through online and offline sales channels and are suitable for both commercial and household applications.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the blenders market by increasing costs of imported motors, electronic control boards, stainless steel components, and plastic housings used in household and commercial blenders. Manufacturers and retailers in North America and Europe are most affected due to dependence on imported components from Asia-Pacific manufacturing hubs. These tariffs are contributing to higher retail prices and margin pressure across product categories. However, they are also encouraging regional assembly, supplier diversification, and innovation in cost-efficient and energy-saving blender designs.

The blenders market research report is one of a series of new reports from The Business Research Company that provides blenders market statistics, including blenders industry global market size, regional shares, competitors with blenders market share, detailed blenders market segments, market trends, and opportunities, and any further data you may need to thrive in the blenders industry. This blender market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The blenders market size has grown strongly in recent years. It will grow from $3.35 billion in 2025 to $3.58 billion in 2026 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to rising household appliance penetration, growth of home cooking trends, increasing demand for multifunctional appliances, expansion of foodservice establishments, improvements in motor efficiency.

The blenders market size is expected to see strong growth in the next few years. It will grow to $4.47 billion in 2030 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to increasing adoption of connected kitchen appliances, growing demand for premium and high-performance blenders, expansion of online appliance sales, focus on sustainable materials, innovation in noise reduction technology. Major trends in the forecast period include growing demand for smart kitchen appliances, rising adoption of energy-efficient blenders, integration of preset and digital controls, expansion of portable and cordless blender models, focus on enhanced durability and safety features.

The growing adoption of healthy lifestyles is expected to drive growth in the blenders market in the coming years. Healthy lifestyles involve habits that prioritize physical activity, balanced nutrition, and overall well-being. As people become more conscious of the ingredients in their food and the health and environmental impact of their choices, demand for tools that support nutritious diets is rising. Blenders allow users to mix fruits, vegetables, nuts, seeds, and other wholesome ingredients into smoothies, and can also puree cooked vegetables and legumes to create healthy soups, sauces, and purees. For example, in July 2023, the Office for National Statistics, a UK-based government department, reported that over 86.5% of adults in Great Britain made lifestyle changes to address environmental issues, based on survey responses from May to June 2023. Consequently, increasing health-conscious behaviors are driving the blenders market.

Key companies in the blenders market are focusing on technologically advanced products with innovative accessories, such as interchangeable attachments, to enhance convenience and versatility. Interchangeable attachments allow users to swap components on the main blender unit to expand functionality. For instance, in April 2023, Blendtec, a US-based manufacturer of commercial and residential blenders, launched its new Immersion Blender designed for versatile blending, mixing, and pureeing. Equipped with attachments including a blending wand, whisk, and chopper, the blender features a 350-watt motor, 20-speed variable dial, soft-grip ergonomic handle, and dual power buttons for comfort and control. Its stainless-steel driveshaft and blades ensure durability and high performance.

In January 2024, The Legacy Companies, a US-based household and kitchen appliance manufacturer, acquired the kitchen countertop appliance and non-electric kitchenware lines of Team International Group of America, Inc. for an undisclosed amount. This acquisition allows Legacy to strengthen its small appliance segment by integrating Kalorik's kitchen appliance portfolio, expanding its offerings in blenders, mixers, and other countertop appliances. Team International Group of America, Inc. is a US-based brand known for a broad range of small kitchen appliances, including blenders, food processors, and mixers.

Major companies operating in the blenders market are Panasonic Corporation, Whirlpool Corporation, Koninklijke Philips N.V., Smeg S.p.A., Groupe SEB, SharkNinja Operating LLC, Cuisinart, Breville Group Limited, Hamilton Beach Brands Holding Company, Vitamix Corporation, Blendtec Inc., Kuvings, Sunbeam Products Inc., Nutribullet LLC, Weston Products LLC, Gourmia Inc., Cleanblend, Bella Housewares, Kenwood Limited, Tribest Corporation, Waring Commercial Inc., Indpro Engineering Systems Pvt. Ltd.

Asia-Pacific was the largest region in the blenders market in 2025. It is expected to be the fastest-growing region in the forecast period. The regions covered in the blenders market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the blenders market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The blenders market consists of sales of commercial blenders, immersion blender, high-speed blenders, and specialty blenders. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Blenders Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses blenders market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for blenders ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The blenders market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Product Type: Countertop Blenders; Personal Blenders; Hand Blenders
• 2) By Material: Plastic; Stainless Steel; Glass; Aluminum; Copper
• 3) By Sales Channel: Offline; Online
• 4) By Application: Commercial; Household
• Subsegments:
• 1) By Countertop Blenders: High-performance Blenders; Standard Countertop Blenders
• 2) By Personal Blenders: Single-serve Blenders; Portable Blenders
• 3) By Hand Blenders: Corded Hand Blenders; Cordless Hand Blenders
• Companies Mentioned: Panasonic Corporation; Whirlpool Corporation; Koninklijke Philips N.V.; Smeg S.p.A.; Groupe SEB; SharkNinja Operating LLC; Cuisinart; Breville Group Limited; Hamilton Beach Brands Holding Company; Vitamix Corporation; Blendtec Inc.; Kuvings; Sunbeam Products Inc.; Nutribullet LLC; Weston Products LLC; Gourmia Inc.; Cleanblend; Bella Housewares; Kenwood Limited; Tribest Corporation; Waring Commercial Inc.; Indpro Engineering Systems Pvt. Ltd.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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