Guitar Global Market Report 2026

A guitar is a musical instrument featuring six strings that are played by strumming or plucking. It produces sound either acoustically, by the strings' vibrations resonating within a hollow body, or through electrical amplification, depending on the type.

The primary types of guitars include acoustic guitars, electric guitars, and solar guitars. Acoustic guitars generate sound through string vibration resonating within their hollow bodies. They are available in various configurations, including six strings, eight strings, twelve strings, and others. These guitars are distributed through both offline and online channels.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the guitar market by increasing the cost of imported tonewoods, electronic pickups, strings, tuning components, and finishing materials used in acoustic and electric guitars. Manufacturers and distributors in North America and Europe are most affected due to dependence on imported components from Asia-Pacific manufacturing hubs. These tariffs are raising retail prices and compressing margins for mid-range and premium instruments. However, they are also encouraging local sourcing of materials, regional manufacturing, and innovation in alternative woods and cost-efficient guitar designs.

The guitar market research report is one of a series of new reports from The Business Research Company that provides guitar market statistics, including guitar industry global market size, regional shares, competitors with a guitar market share, detailed guitar market segments, market trends and opportunities, and any further data you may need to thrive in the guitar industry. This guitar market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The guitar market size has grown strongly in recent years. It will grow from $9.96 billion in 2025 to $10.78 billion in 2026 at a compound annual growth rate (CAGR) of 8.2%. The growth in the historic period can be attributed to rising interest in music education, growth of live music culture, expansion of retail music stores, affordability of acoustic guitars, influence of popular musicians.

The guitar market size is expected to see strong growth in the next few years. It will grow to $14.13 billion in 2030 at a compound annual growth rate (CAGR) of 7.0%. The growth in the forecast period can be attributed to increase in digital music creation, growth of e-commerce sales, rising disposable income among youth, expansion of virtual music communities, innovation in guitar materials. Major trends in the forecast period include growth of online music learning platforms, rising demand for beginner and entry-level guitars, increasing customization and design innovation, expansion of electric and hybrid guitar variants, growing popularity of home music production.

The growing popularity of live musical performances and concerts is driving the growth of the guitar market. Live performances and concerts enhance mood, boost emotions, promote well-being, and provide social interaction opportunities. They bring people together, uniting audiences with similar music tastes and creating connections with artists. Live events also allow guitar manufacturers and brands to showcase their products to an engaged audience of music enthusiasts. For example, in October 2024, according to Prism.fm, a US-based concert and live event management platform, the global live music market grew by 25% in 2023 compared to 2022, reaching $33 billion, and is projected to reach $50 billion by 2030. Therefore, the rise in live music performances and concerts is increasing demand for guitars.

Key players in the guitar market are concentrating on developing innovative products, such as ergonomic and lightweight models, to gain a competitive advantage. An ergonomic and lightweight guitar is designed with a focus on comfort, ease of playability, and reduced physical strain for the player. For instance, in October 2023, Fender Musical Instruments Corporation (FMIC), a US-based manufacturer of musical instruments and amplifiers, introduced The Highway Series. This series features guitars that are both ergonomic and lightweight, equipped with fully integrated Fishman pickup systems and advanced features for a road-ready sound. The Highway Series aims to redefine the acoustic guitar experience by blending modern innovations with the timeless aesthetics of traditional guitars. These guitars are constructed with a feedback-resistant, ergonomic design and Fishman Fluence pickups for seamless setup, offering a classic acoustic guitar vibe with upgraded features tailored to today's live acoustic performers.

In February 2023, Yamaha Guitar Group, a U.S.-based musical instrument manufacturer, acquired Cordoba Music Group for an undisclosed amount. This acquisition expanded Yamaha Guitar Group's product portfolio and market presence, particularly in the niche of classical and nylon-stringed guitars, complementing its established expertise in electric and steel-string acoustic guitars. Cordoba Music Group, also based in the U.S., specializes in nylon-string guitars, ukuleles, and other musical instruments.

Major companies operating in the guitar market are Yamaha Corporation, Gibson Brands Inc., Taylor Guitars, Fender Musical Instruments Corporation, Martin Guitar Company, Eastman Guitars, PRS Guitars, Collings Guitars, Schecter Guitar Research, Godin Guitars, Rickenbacker International Corporation, Dean Guitars, Takamine Guitars, Washburn Guitars, Breedlove Guitars, Guild Guitars, ESP Guitars, Ibanez, Jackson Guitars, Alvarez Guitars, Cort Guitars, Epiphone, G&L Musical Instruments, Gretsch Company, Music Man, Ovation Guitars, Seagull Guitars

Asia-Pacific was the largest region in the guitar market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the guitar market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the guitar market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The guitar market consists of sales of bass guitars, classical guitar, archtop guitar, resonator guitar and resonator guitar. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Guitar Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses guitar market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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• Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
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Where is the largest and fastest growing market for guitar ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The guitar market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Type: Acoustic Guitars; Electric Guitars
• 2) By Number Of Strings: Six Strings; Eight Strings; Twelve Strings; Other Number Of Strings
• 3) By Distribution: Offline; Online
• Subsegments:
• 1) By Acoustic Guitars: Dreadnought; Concert; Parlor; Jumbo; Travel Guitars
• 2) By Electric Guitars: Solid Body Electric Guitars; Hollow Body Electric Guitars; Semi-Hollow Body Electric Guitars
• Companies Mentioned: Yamaha Corporation; Gibson Brands Inc.; Taylor Guitars; Fender Musical Instruments Corporation; Martin Guitar Company; Eastman Guitars; PRS Guitars; Collings Guitars; Schecter Guitar Research; Godin Guitars; Rickenbacker International Corporation; Dean Guitars; Takamine Guitars; Washburn Guitars; Breedlove Guitars; Guild Guitars; ESP Guitars; Ibanez; Jackson Guitars; Alvarez Guitars; Cort Guitars; Epiphone; G&L Musical Instruments; Gretsch Company; Music Man; Ovation Guitars; Seagull Guitars
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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