Pet Shampoo Global Market Report 2026

Pet shampoo is a specially formulated cleansing product designed to maintain the hygiene of animals. These shampoos help remove dirt, odors, parasites, and excess oils, while also addressing specific needs such as flea and tick prevention, dry or sensitive skin, shedding control, odor neutralization, and skin conditions including dermatitis.

The main types of pet shampoo include organic, medicated, dry, and others. Organic pet shampoos are made from natural ingredients, free from synthetic chemicals, artificial fragrances, and dyes. They are used for dogs, cats, and other animals and serve various purposes, such as cleansing, anti-dandruff treatment, anti-fungal care, anti-bacterial treatment, and more. These products are distributed through both offline and online channels and are used by a variety of end users, including individual pet owners, veterinary clinics, and grooming service providers.

Tariffs have impacted the pet shampoo market by increasing the cost of imported organic and specialized formulations, leading to higher retail prices. Segments like medicated and premium organic shampoos are most affected, especially in North America and Europe where imports are significant. While tariffs may slow short-term growth, they also encourage domestic production and innovation, promoting development of locally sourced and cost-effective pet shampoo products.

The pet shampoo market research report is one of a series of new reports from The Business Research Company that provides pet shampoo market statistics, including pet shampoo industry global market size, regional shares, competitors with a pet shampoo market share, detailed pet shampoo market segments, market trends and opportunities, and any further data you may need to thrive in the pet shampoo industry. This pet shampoo market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The pet shampoo market size has grown strongly in recent years. It will grow from $3.72 billion in 2025 to $4.02 billion in 2026 at a compound annual growth rate (CAGR) of 8.2%. The growth in the historic period can be attributed to growing pet ownership, rising awareness of pet hygiene, limited availability of specialized shampoos, increasing veterinary recommendations, early adoption of grooming services.

The pet shampoo market size is expected to see strong growth in the next few years. It will grow to $5.45 billion in 2030 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to innovations in organic and medicated formulations, increasing e-commerce penetration, rising demand for convenience products, growth in pet grooming services, expanding awareness of skin and coat health. Major trends in the forecast period include rising demand for organic and natural pet shampoos, increasing use of medicated shampoos for skin conditions, growth of dry and waterless shampoo products for convenience, expansion of online distribution channels for pet grooming products, development of multi-functional shampoos (whitening, odor control, conditioning).

The rising pet ownership is expected to drive the growth of the pet shampoo market in the coming years. Pet ownership, which involves the responsibility of caring for a pet, is increasing as more people seek companionship and emotional support, particularly in urbanized and increasingly isolated environments. Pet shampoos are essential for maintaining healthy skin and coats by gently removing dirt, allergens, and parasites without disrupting the pet's natural pH balance. For instance, in March 2023, the American Pet Products Association, a US-based non-profit trade association, reported that pets were present in about 66% of U.S. households in 2023-2024, equating to around 86.9 million homes. Therefore, the growing trend of pet ownership is contributing to the expansion of the pet shampoo market.

Leading companies in the pet shampoo market are focusing on innovative and sustainable solutions, such as vegan dog shampoos, to offer eco-friendly, cruelty-free, and gentle grooming alternatives. Vegan dog shampoos are formulated without animal-derived ingredients or by-products and are not tested on animals, providing a plant-based and ethical option for pet care. For example, in November 2024, LolaVie, a US-based beauty company, introduced the Puppy Love Dog Shampoo. This product features a 96% naturally derived, vegan, and cruelty-free formula, ensuring it is safe and sustainable for all dogs. The pH-balanced formula, enriched with coconut-derived conditioners, delivers a gentle yet effective cleanse, leaving the coat soft and shiny. It also includes moisturizing ingredients including vegetable ceramides, upcycled orange pulp, and coconut milk yogurt probiotic to nourish the skin, while colloidal oats help soothe sensitivity. Additionally, the shampoo incorporates advanced malodor control technology to neutralize stubborn odors and is fragranced with LolaVie's signature herbal, citrus, and woody blend, offering a luxurious grooming experience.

In July 2024, Pets Choice Ltd., a UK-based pet food manufacturer, acquired HOWND from Power Pet Brands Ltd. for an undisclosed amount. This strategic acquisition allows Pets Choice to strengthen its position in the premium pet care market, particularly in the plant-based and cruelty-free product segments. With this move, Pets Choice expands its portfolio to include not only wet and dry dog food but also wellness treats and pet shampoos, further enhancing its range of high-quality offerings. Power Pet Brands Ltd. is a UK-based company, known for producing cruelty-free and plant-based pet care products, including pet shampoos, grooming products, and pet food, aligning with the growing consumer demand for sustainable and ethical pet care solutions.

Major companies operating in the pet shampoo market are Zoetis Inc., Perrigo Company plc, Virbac Group, Wahl Clipper Corporation, Sumitomo Seika Chemicals Company Ltd., Himalaya Wellness Company, Cosmos Corporation, Vermont Soap Organics, SynergyLabs, Davis Manufacturing, FormuNova LLC, 4-Legger LLC, Ogena Solutions LLC, Beaphar BV, WildWash, Glo-Marr Pet Products Inc., Earthwhile Endeavors Inc., Bio Derm Laboratories Inc., Zenobia Aromatics, Zeralabs

North America was the largest region in the pet shampoo market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet shampoo market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the pet shampoo market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The pet shampoo market consists of sales of medicated shampoos, deodorizing shampoos, flea and tick control shampoos, hypoallergenic shampoos, moisturizing and conditioning shampoos, and shampoos formulated for specific coat types or skin conditions in pets. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Pet Shampoo Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses pet shampoo market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
• Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on end user analysis.
• Benchmark performance against key competitors based on market share, innovation, and brand strength.
• Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
• Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
• Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for pet shampoo ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The pet shampoo market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Product: Organic; Medicated; Dry; Other Products
• 2) By Animal: Dogs; Cats; Other Animals
• 3) By Treatment: Cleansing; Anti-Dandruff Shampoo; Anti-Fungal Shampoo; Anti-Bacterial Shampoo; Other Treatments
• 4) By Distribution Channel: Offline; Online
• 5) By End-User: Individual Pet Owners; Veterinary Clinics; Grooming Service Providers
• Subsegments:
• 1) By Organic: Herbal And Natural Extract-Based Shampoos; Aloe Vera And Oatmeal Shampoos; Essential Oil-Infused Shampoos; Hypoallergenic Organic Shampoos; Eco-Friendly And Biodegradable Shampoos
• 2) By Medicated Pet Shampoo: Anti-Fungal And Anti-Bacterial Shampoos; Anti-Parasitic And Flea Or Tick Control Shampoos; Anti-Dandruff And Seborrhea Treatment Shampoos; Skin Allergy And Itch Relief Shampoos; Antiseptic And Antimicrobial Shampoos
• 3) By Dry: Foam-Based Waterless Shampoos; Powder-Based Dry Shampoos; Spray-On Waterless Shampoos; Deodorizing And Odor Control Dry Shampoos
• 4) By Other Products: Whitening And Brightening Shampoos; Color-Enhancing Shampoos; Tear-Free And Sensitive Skin Shampoos; Deodorizing And Fragrance-Infused Shampoos; Conditioning And Moisturizing Shampoos; Shed Control And Hair Strengthening Shampoos
• Companies Mentioned: Zoetis Inc.; Perrigo Company plc; Virbac Group; Wahl Clipper Corporation; Sumitomo Seika Chemicals Company Ltd.; Himalaya Wellness Company; Cosmos Corporation; Vermont Soap Organics; SynergyLabs; Davis Manufacturing; FormuNova LLC; 4-Legger LLC; Ogena Solutions LLC; Beaphar BV; WildWash; Glo-Marr Pet Products Inc.; Earthwhile Endeavors Inc.; Bio Derm Laboratories Inc.; Zenobia Aromatics; Zeralabs
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: Word, PDF or Interactive Report
• + Excel Dashboard
• Added Benefits
• Bi-Annual Data Update
• Customisation
• Expert Consultant Support

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.