PUBLISHER: The Business Research Company | PRODUCT CODE: 1942725
PUBLISHER: The Business Research Company | PRODUCT CODE: 1942725
Digital health for obesity involves the application of digital technologies-such as mobile applications, wearable devices, telemedicine platforms, and artificial intelligence-to prevent, manage, and treat obesity. These tools facilitate personalized monitoring, behavioral modification, dietary tracking, physical activity guidance, and virtual consultations with healthcare professionals. The primary goal of digital health in obesity management is to provide individuals with real-time data, insights, and support to promote sustainable weight loss and better health outcomes.
The key components in digital health for obesity include software, hardware, and services. Software consists of programs, instructions, and data that allow electronic devices and computers to perform designated tasks and manage hardware resources efficiently. Functionalities encompass weight monitoring, diet and nutrition management, physical activity tracking, behavioral therapy or computerized assessments, and remote patient monitoring. These are utilized by various end users, such as patients, healthcare providers, payers, and others.
Tariffs have influenced the digital health for obesity market primarily by increasing the cost of imported hardware such as wearable fitness trackers, smart scales, and IoT-enabled devices. Segments including connected devices and ai-powered coaching tools are most affected, with regions such as Asia-Pacific, particularly China and India, experiencing significant supply chain cost increases. While tariffs have created price pressures and potential delays, they also encourage local manufacturing, development of regional supply chains, and innovation in cost-effective digital health solutions.
The digital health for obesity market research report is one of a series of new reports from The Business Research Company that provides digital health for obesity market statistics, including digital health for obesity industry global market size, regional shares, competitors with a digital health for obesity market share, detailed digital health for obesity market segments, market trends and opportunities, and any further data you may need to thrive in the digital health for obesity industry. This digital health for obesity market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The digital health for obesity market size has grown exponentially in recent years. It will grow from $78.91 billion in 2025 to $99.36 billion in 2026 at a compound annual growth rate (CAGR) of 25.9%. The growth in the historic period can be attributed to limited access to digital obesity management tools, growing prevalence of obesity, reliance on traditional weight management methods, lack of integration between healthcare providers and digital solutions, increasing smartphone and internet penetration.
The digital health for obesity market size is expected to see exponential growth in the next few years. It will grow to $247.33 billion in 2030 at a compound annual growth rate (CAGR) of 25.6%. The growth in the forecast period can be attributed to advancements in ai-powered coaching and predictive analytics, rising adoption of connected wearable devices, expansion of telemedicine infrastructure, growing awareness about personalized obesity care, increasing investment in digital health platforms. Major trends in the forecast period include growing adoption of mobile and web-based health applications, increasing use of wearable fitness and health tracking devices, rising demand for personalized weight management programs, expansion of telehealth and remote patient monitoring services, integration of behavioral therapy and lifestyle coaching in digital platforms.
The growing use of mHealth is anticipated to drive the expansion of the digital health for obesity market. mHealth involves utilizing mobile devices like smartphones and tablets, along with health-related applications and wireless technologies, to provide medical and public health services remotely. This includes real-time health management, remote monitoring, and patient education. The rise in mHealth adoption is largely driven by the widespread use of smartphones, which allows users to easily access digital tools and health apps for tracking, managing, and improving their personal health. In the context of obesity, mHealth enables interventions such as diet tracking, physical activity monitoring, virtual coaching, and personalized feedback-key components for effective weight management and behavioral change. For example, in December 2023, the UK's National Health Service (NHS) reported that the number of appointments viewed or managed through its NHS app increased to 4.1 million in November 2023, up from 1.95 million in November 2022. This surge illustrates the growing role of mHealth in supporting digital health initiatives for obesity.
Companies in the digital health for obesity market are emphasizing technological innovations, particularly in artificial intelligence-powered nutritional support, to enhance personalized care, boost patient engagement, and foster sustainable lifestyle changes for weight and chronic condition management. AI-powered nutritional support involves using advanced algorithms and virtual agents to provide tailored dietary advice, real-time feedback, and behavioral coaching, helping individuals make healthier food decisions and maintain long-term changes. For instance, in May 2025, Omada Health Inc., a US-based digital healthcare company focused on chronic disease management, launched OmadaSpark Inc., an AI-driven virtual agent as part of its nutritional intelligence initiative. The platform delivers real-time educational guidance, motivational support, and habit-building tools to reshape how individuals relate to food. This development represents a significant advancement in Omada's digital platform for managing obesity and other chronic conditions.
In June 2024, Knownwell Inc., a US-based healthcare provider offering weight-inclusive care, acquired Alfie Health for an undisclosed sum. Through this acquisition, Knownwell seeks to broaden access to customized and affordable obesity treatment by incorporating Alfie's AI-powered clinical decision support tools into its care delivery model. This move bolsters Knownwell's ability to provide personalized, technology-enabled care for individuals managing obesity. Alfie Health Inc. is a US-based digital healthcare company that leverages artificial intelligence to deliver clinical decision support specifically for obesity treatment.
Major companies operating in the digital health for obesity market are Teladoc Health Inc., WW International Inc., Hims & Hers Inc., Noom Inc., Vida Health Inc., Twin Health Inc., Allurion Technologies Inc., Virta Health Corp., Omada Health Inc., DarioHealth Corp., WellDoc Inc., Sidekick Health, Qardio Inc., Fitterfly Pvt. Ltd., Form Health, Lark Health Inc., Knownwell Inc., Ilant Health Inc., MyNetDiary Inc., Rimidi Inc
North America was the largest region in the digital health for obesity market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital health for obesity market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the digital health for obesity market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The digital health for obesity market includes revenues earned by entities through services such as teleconsultations with healthcare providers, artificial intelligence-powered virtual coaching, personalized care plans, health education content delivery, digital engagement, and habit-building tools. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Digital Health For Obesity Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses digital health for obesity market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for digital health for obesity ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The digital health for obesity market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.