PUBLISHER: The Business Research Company | PRODUCT CODE: 1946636
PUBLISHER: The Business Research Company | PRODUCT CODE: 1946636
Nursing products refer to a range of maternal and infant care items designed to support and facilitate the feeding and nurturing of newborns, particularly during the breastfeeding period. These products aim to promote infant well-being, enhance maternal comfort, and maintain hygiene and convenience in everyday caregiving routines.
The primary types of nursing products include breast pumps, nursing bras, nipple cream, pumping accessories, nursing pillows, nursing covers, nursing pads, nursing stations, and others. A breast pump is a medical device used by lactating women to extract breast milk for storage and later feeding. These products may be reusable or disposable and are distributed through various channels such as online retail, pharmacies and drugstores, supermarkets and hypermarkets, and specialty stores. They are used for different applications, including postpartum care, infant feeding, and lactation support, and serve end users such as hospitals and clinics, home healthcare settings, nursing homes and long-term care facilities, and ambulatory surgical centers.
Tariffs have influenced the nursing products market by increasing the cost of imported raw materials, electronic components, and finished breastfeeding devices, leading to higher product prices and margin pressure for manufacturers. Segments such as electric and wearable breast pumps and pumping accessories are most affected, with Asia-Pacific and North America experiencing notable supply chain disruptions due to cross-border trade dependencies. However, tariffs have also encouraged local manufacturing, regional sourcing, and product localization, creating opportunities for domestic players to strengthen their market presence and reduce long-term dependency on imports.
The nursing products market research report is one of a series of new reports from The Business Research Company that provides nursing products market statistics, including nursing products industry global market size, regional shares, competitors with a nursing products market share, detailed nursing products market segments, market trends and opportunities, and any further data you may need to thrive in the nursing products industry. This nursing products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The nursing products market size has grown strongly in recent years. It will grow from $5.68 billion in 2025 to $6.12 billion in 2026 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to increasing breastfeeding awareness programs, rising hospital births and postpartum care adoption, growth in female workforce participation, expansion of maternity healthcare infrastructure, higher disposable income among urban households.
The nursing products market size is expected to see strong growth in the next few years. It will grow to $8.11 billion in 2030 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to growth in dual-income households, increasing focus on infant nutrition and immunity, rising penetration of online retail platforms, product innovation in comfort and portability, expanding home healthcare adoption. Major trends in the forecast period include rising adoption of wearable and hands-free breast pumps, growing demand for organic and natural nursing care products, increasing preference for reusable and eco-friendly nursing supplies, expansion of e-commerce and direct-to-consumer channels, integration of comfort-focused and ergonomic product designs.
The increasing number of working women is expected to drive the growth of the nursing products market in the coming years. Working women are those who actively participate in the labor force and earn income through employment or professional roles. This growth is largely attributed to higher levels of educational attainment among women, enabling them to secure better job opportunities across various sectors. Nursing products provide essential support and convenience for breastfeeding and baby care, helping working mothers manage both their professional responsibilities and their child's nutritional needs. For example, in March 2023, the US Department of Labor reported that the rise in the number of women in the workforce by 2031 would be primarily driven by those aged 25 to 54, who are projected to contribute approximately 2.9 million additional workers. As a result, the growing number of working women is contributing to the expansion of the nursing products market.
Leading companies in the nursing products market are focusing on innovation, such as hands-free breast pumps, to improve comfort, mobility, and convenience for nursing mothers. A hands-free breast pump is a wearable, portable device that fits inside a bra, enabling mothers to discreetly express milk without the use of their hands. For instance, in June 2025, Ameda Inc., a US-based medical equipment manufacturer, launched the GLO Wearable Breast Pump. This device delivers true hands-free, hospital-strength pumping with 15 customizable suction settings, a discreet design, and up to 100 minutes of battery life, allowing busy mothers to express milk comfortably and efficiently anytime, anywhere.
In March 2025, Willow Innovations Inc., a US-based femtech company, acquired Elvie for an undisclosed sum. This acquisition aims to strengthen Willow Innovations' position in the femtech industry by combining their product innovations and expanding their global footprint to offer a more comprehensive maternal health platform. Elvie, a UK-based femtech company, is known for its range of nursing products, particularly wearable breast pumps and related accessories.
Major companies operating in the nursing products market are Johnson And Johnson, Medline Industries LP, Koninklijke Philips NV, Pigeon Corporation, Artsana SpA, Medela AG, Evenflo Feeding Inc, Mapa GmbH, Mayborn Group Limited, Dr Browns, Lansinoh Laboratories Inc, Cliniva Healthcare, Uzinmedicare Co Ltd, Ameda Inc, Tommee Tippee, Spectra Baby USA, Elvie Limited, Willow Innovations Inc, NUK USA LLC, Philips Avent, Chicco USA Inc, Mothercare Plc
North America was the largest region in the nursing products market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nursing products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the nursing products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The nursing products market consists of sales of electric and manual breast pumps, breast milk storage bottles, and disposable and reusable nursing pads. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Nursing Products Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses nursing products market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for nursing products ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The nursing products market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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