PUBLISHER: The Business Research Company | PRODUCT CODE: 1948157
PUBLISHER: The Business Research Company | PRODUCT CODE: 1948157
Generative AI in insurance refers to the application of artificial intelligence models, such as large language models (LLMs) and generative neural networks, to automate and enhance various insurance processes. It can generate text, images, reports, and predictive insights for tasks like claims processing, underwriting, customer support, fraud detection, and personalized policy creation. The primary purpose of generative AI in insurance is to improve operational efficiency, reduce manual workloads, and deliver more personalized customer experiences
The global generative AI in insurance market reached a value of nearly $1,081.61 million in 2024, having grown at a compound annual growth rate (CAGR) of 28.33% since 2019. The market is expected to grow from $1,081.61 million in 2024 to $3,776.93 million in 2029 at a rate of 28.41%. The market is then expected to grow at a CAGR of 27.39% from 2029 and reach $12,673.59 million in 2034.
Emergence Of Government And InsurTech Partnerships
The emergence of government and insurtech partnerships supported the growth of generative AI in insurance market in the historic period. The emergence of government and InsurTech partnerships accelerates the adoption of generative AI in insurance by providing regulatory support, data-sharing frameworks, and innovation incentives, enabling AI models to access high-quality, anonymized datasets securely. These collaborations help insurers improve risk assessment, claims automation, and personalized policy offerings while ensuring compliance with evolving regulations. As a result, generative AI can drive efficiency, reduce fraud, and enhance customer experiences across the insurance ecosystem. For instance, in May 2024, Benekiva, a US-based InsurTech company, entered a strategic partnership with GovCIO, a US-based provider of advanced technology and digital services for the federal government. This collaboration leverages Benekiva's Claims Platform and Portal360 alongside GovCIO's expertise to streamline life insurance claims for veterans and their families. Therefore, the emergence of government and insurtech partnerships drove the growth of the generative AI in insurance market.
Intelligence Platforms Using Generative AI To Transform Insurance Operations
Leading companies in the generative AI in insurance market are increasingly focusing on innovative solutions, such as generative AI-powered intelligence insurance stack platform, to, enhance operational efficiency, improve risk assessment, and streamline claims and underwriting processes across the insurance value chain. A generative AI-powered intelligence insurance stack platform is a unified software solution that uses generative AI to automate and optimize core insurance processes, from underwriting and claims to data analysis and decision-making. For instance, in July 2025, Perfios Software Solutions Private Ltd., an India-based software company, introduced a next-generation GenAI-powered intelligence stack for the banking, financial services, and insurance (BFSI) sector, featuring four AI-driven solutions, including Compass, an internal chatbot assistant, Data Intelligence Bridge, an advanced document digitization and orchestration engine, Prism, an API gateway with generative AI capabilities, and a medical insurance claim adjudication solution for automated claims processing and fraud detection. By leveraging large language models, machine learning, and vision-language models, the platform modernizes legacy financial operations, enabling up to threefold productivity gains.
The global generative AI in insurance market is fairly fragmented, with large number of small players operating in the market. The top ten competitors in the market made up to 14.93% of the total market in 2024.
Generative AI In Insurance Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global generative AI in insurance market as it emerges from the COVID-19 shut down.
Where is the largest and fastest-growing market for generative AI in insurance? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The generative AI in insurance market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider generative AI in insurance market; and compares it with other markets.