PUBLISHER: The Business Research Company | PRODUCT CODE: 1955480
PUBLISHER: The Business Research Company | PRODUCT CODE: 1955480
An influenza drug is a medication used to prevent or treat influenza (flu) by targeting the influenza virus. These drugs function through various mechanisms, such as inhibiting viral replication, blocking viral entry into host cells, or enhancing the immune response against the virus.
The main types of influenza drugs include those targeting influenza A, influenza B, and influenza C. Influenza A infects humans and various animals, causing seasonal flu epidemics and, occasionally, pandemics. These drugs can be administered via oral, intranasal, intravenous, intramuscular, or subcutaneous routes and are distributed through hospital pharmacies, retail pharmacies, and online pharmacies. The mechanisms of action include neuraminidase inhibitors, cap-dependent endonuclease inhibitors, fusion inhibitors, M2 ion channel inhibitors, host cell protease inhibitors, immunomodulatory agents, RNA polymerase inhibitors, hemagglutinin stem binders, cytokine inhibitors, and host factor-targeting strategies. Key end users include hospitals and clinics, pharmacies, vaccination centers, research institutions, government health agencies, long-term care facilities, community health centers, and corporate health programs.
Tariffs have affected the influenza drug market by increasing costs of imported antiviral drugs, biologics, and diagnostic devices, which has disrupted supply chains and slowed market growth. Hospital pharmacies, retail pharmacies, and vaccination centers in regions like North America and Europe, which rely heavily on imports, are most affected. However, tariffs have also encouraged local manufacturing, innovation in antiviral formulations, and investment in domestic production, potentially leading to more cost-effective and accessible influenza treatments.
The influenza drug market research report is one of a series of new reports from The Business Research Company that provides influenza drug market statistics, including influenza drug industry global market size, regional shares, competitors with a influenza drug market share, detailed influenza drug market segments, market trends and opportunities, and any further data you may need to thrive in the influenza drug industry. This influenza drug market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The influenza drug market size has grown strongly in recent years. It will grow from $1.04 billion in 2025 to $1.11 billion in 2026 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to seasonal influenza outbreaks, rising global influenza incidence, development of first-generation antiviral drugs, growing hospital and clinic infrastructure, increasing public awareness about flu prevention.
The influenza drug market size is expected to see strong growth in the next few years. It will grow to $1.4 billion in 2030 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to launch of next-generation antiviral therapies, expansion of vaccination campaigns, adoption of digital health monitoring tools, increasing government initiatives for flu prevention, growth in research on host-targeted therapies. Major trends in the forecast period include increasing adoption of rapid diagnostic testing for influenza, rising demand for broad-spectrum antiviral drugs, expansion of vaccination programs and preventive care initiatives, integration of telemedicine and remote patient monitoring, growth in personalized and targeted influenza therapies.
The rising incidence of influenza infections is expected to drive the growth of the influenza drug market in the coming years. Influenza is a contagious respiratory illness caused by influenza viruses, leading to symptoms such as fever, cough, sore throat, and body aches. The increase in cases is largely due to frequent viral mutations that reduce vaccine effectiveness and heighten population vulnerability to outbreaks. Influenza drugs play a critical role in addressing this challenge by offering effective treatment options that lessen disease severity and help control transmission. For example, in September 2023, the Centers for Disease Control and Prevention (CDC), a US public health agency, reported that during the 2022-2023 season, influenza infections in the United States caused 31 million symptomatic illnesses, 14 million medical visits, 360,000 hospitalizations, and 21,000 deaths. As a result, the rising incidence of influenza infections is fueling demand for influenza drugs.
Companies in the influenza drug market are focusing on technological advancements, particularly in drug formulation, to improve treatment effectiveness, patient compliance, and overall therapeutic outcomes. Drug formulation involves combining excipients and inert materials with active pharmaceutical ingredients (APIs) to create drug products with desired properties. For instance, in August 2024, F. Hoffmann-La Roche Ltd., a Switzerland-based pharmaceutical and diagnostics company, introduced Baloxavir Marboxil for Suspension, a strawberry-flavored, single-dose oral antiviral designed for children. This product enables accurate weight-based dosing, making administration easier for parents and improving compliance. It provides a convenient home-based treatment option aligned with prescription delivery services, though resistance may develop over time, particularly among pediatric patients.
In July 2024, GlaxoSmithKline plc, a Netherlands-based pharmaceutical company, partnered with CureVac N.V. to strengthen its mRNA vaccine platform. Through this collaboration, GSK aimed to accelerate the development of COVID-19 and influenza vaccine candidates and expand its infectious-disease pipeline. CureVac N.V., based in Germany, specializes in developing influenza drugs and advanced vaccine technologies.
Major companies operating in the influenza drug market are F. Hoffmann-La Roche Ltd., Pfizer Inc., AstraZeneca PLC, GlaxoSmithKline plc, Daiichi Sankyo Co. Ltd., Shionogi & Co. Ltd., Green Cross Corp, Emergent BioSolutions Inc., BioCryst Pharmaceuticals Inc., SAB Biotherapeutics Inc., Viriom Inc., Cocrystal Pharma Inc.
North America was the largest region in the influenza drug market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the influenza drug market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the influenza drug market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The influenza drug market consists of sales of oseltamivir phosphate, rimantadine, zanamivir, baloxavir marboxil and favipiravir (avigan or fabiflu). Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Influenza Drug Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses influenza drug market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for influenza drug ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The influenza drug market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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