Public Cloud Global Market Report 2026

A public cloud is a type of cloud computing where third-party providers deliver computer services and infrastructure over the internet to multiple customers. It provides a fully virtualized environment, enabling on-demand computing and self-service provisioning.

The primary categories of public cloud services include Business Process Services (BPaaS), Application Infrastructure Services (PaaS), Application Services, Management and Security Services, Infrastructure as a Service (IaaS), and Advertising. BPaaS involves outsourcing business processes through a cloud service model, encompassing both hardware and software. This is commonly adopted by various organizations, including small and medium enterprises as well as large enterprises. Different end-users, such as those in discrete manufacturing, professional services, banking, process manufacturing, retail, among others, utilize these services.

Tariffs have affected the public cloud market by increasing costs of imported servers, networking equipment, and data center infrastructure. These impacts are most visible in regions such as asia pacific and europe where cloud providers depend on global hardware supply chains. Rising infrastructure costs have influenced cloud pricing strategies. However, tariffs have also encouraged local data center investments and regional cloud expansion, strengthening domestic cloud ecosystems and improving data sovereignty.

The public cloud market research report is one of a series of new reports from The Business Research Company that provides public cloud market statistics, including public cloud industry global market size, regional shares, competitors with a public cloud market share, detailed public cloud market segments, market trends and opportunities, and any further data you may need to thrive in the public cloud industry. This public cloud market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The public cloud market size has grown exponentially in recent years. It will grow from $812.25 billion in 2025 to $980.64 billion in 2026 at a compound annual growth rate (CAGR) of 20.7%. The growth in the historic period can be attributed to growth of internet penetration, virtualization technology adoption, demand for cost efficient IT infrastructure, rise of digital enterprises, expansion of data centers.

The public cloud market size is expected to see exponential growth in the next few years. It will grow to $2119.83 billion in 2030 at a compound annual growth rate (CAGR) of 21.3%. The growth in the forecast period can be attributed to AI workload migration to cloud, demand for scalable computing, growth of SaaS platforms, expansion of IoT deployments, increased enterprise cloud spending. Major trends in the forecast period include on demand infrastructure provisioning, multi tenant cloud environments, scalable compute and storage services, cloud native application deployment, integrated security and management services.

The increasing adoption of 5G technology is anticipated to drive the expansion of the public cloud market in the coming years. 5G, the fifth generation of mobile networks, enables a new type of connectivity designed to link virtually everyone and everything, including machines, objects, and devices. It transforms businesses with faster speeds, lower latency, and greater capacity, supporting advanced applications such as AR/VR, edge computing, and IoT, while improving reliable access to cloud services and virtual computing through mobile devices. For example, in March 2024, 5G Americas, a US-based industry trade association comprising leading telecommunications service providers and manufacturers, reported 1.76 billion 5G global connections at the end of 2023, reflecting an addition of 700 million connections-a 66% increase in 2023-and projected growth to 7.9 billion by 2028. Consequently, the growing use of 5G is fueling the development of the public cloud market.

Leading companies in the public cloud market are concentrating on creating technologically advanced solutions, such as public cloud platforms, to improve scalability, flexibility, and cost-effectiveness for businesses. Public cloud platforms are cloud computing services provided by third-party vendors over the internet, allowing users to access and utilize shared resources including computing power, storage, and networking. For instance, in September 2024, Avaya LLC, a US-based technology company, introduced its Experience Platform (AXP) Public Cloud in India, offering a suite of sophisticated customer experience solutions across industries such as healthcare and telecommunications. Key offerings include digital access through LivePerson integration, AI-driven self-service with the Virtual Agent Ready framework, and enhanced customer support via the generative AI assistant 'Avaya Ada.' The platform also integrates analytics tools through collaborations with Microsoft's Power BI and Calabrio for workforce engagement.

In October 2024, ITC Infotech, an India-based provider of business solutions and technology services, acquired Blazeclan Technologies for $58.2 million. This acquisition aims to strengthen ITC's cloud capabilities by leveraging Blazeclan's multi-cloud expertise to assist clients in their digital transformation and to enhance its global presence through Cloud Competency Centers. Blazeclan Technologies is an India-based company specializing in cloud services, focusing on digital transformation and public cloud solutions within the IT services sector.

Major companies operating in the public cloud market are Amazon.com Inc.; Microsoft Corporation; Alphabet Inc.; Oracle Corporation; International Business Machines Corporation; Alibaba Group Holding Limited; Tencent Holdings Limited; Huawei Technologies Co. Ltd.; SAP SE; Salesforce Inc.; DigitalOcean Holdings Inc.; OVH Groupe SA; Rackspace Technology Inc.; Baidu Inc.; JD.com Inc.; ByteDance Ltd.; NTT Corporation; Fujitsu Limited; Hewlett Packard Enterprise Company; Dell Technologies Inc.; Broadcom Inc.; Workday Inc.; ServiceNow Inc.; Snowflake Inc.; Zoom Video Communications Inc.

North America was the largest region in the public cloud market in 2025. It is expected to be the fastest-growing region in the global public cloud market during the forecast period. The regions covered in the public cloud market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the public cloud market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The public cloud market consists of revenues earned by entities by providing cloud computing services such as compute and storage services, development-and-deployment services, and applications availability on-demand services. The market value includes the value of related goods sold by the service provider or included within the service offering. The public cloud market also includes sales of networking equipment, such as switches, routers, firewalls, load balancers, storage arrays, backup devices, and servers. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Public Cloud Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses public cloud market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
• Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on end user analysis.
• Benchmark performance against key competitors based on market share, innovation, and brand strength.
• Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
• Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
• Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for public cloud ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The public cloud market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Component: Hardware; Software
• 2) By Service: Business Process Services (BPaaS); Application Infrastructure Services (PaaS); Application Services; Management And Security Services; Systems Infrastructure Services (IaaS)
• 3) By Organization Size: Small And Medium Enterprises; Large Enterprises
• 4) By End-User: Discrete Manufacturing; Professional Services; Banking; Process Manufacturing; Retail; Other End-Users
• Subsegments:
• 1) By Hardware: Servers; Storage Devices; Networking Equipment
• 2) By Software: Cloud Management Software; Virtualization Software; Security Software; Analytics And Monitoring Software
• Companies Mentioned: Amazon.com Inc.; Microsoft Corporation; Alphabet Inc.; Oracle Corporation; International Business Machines Corporation; Alibaba Group Holding Limited; Tencent Holdings Limited; Huawei Technologies Co. Ltd.; SAP SE; Salesforce Inc.; DigitalOcean Holdings Inc.; OVH Groupe SA; Rackspace Technology Inc.; Baidu Inc.; JD.com Inc.; ByteDance Ltd.; NTT Corporation; Fujitsu Limited; Hewlett Packard Enterprise Company; Dell Technologies Inc.; Broadcom Inc.; Workday Inc.; ServiceNow Inc.; Snowflake Inc.; Zoom Video Communications Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: Word, PDF or Interactive Report
• + Excel Dashboard
• Added Benefits
• Bi-Annual Data Update
• Customisation
• Expert Consultant Support

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.