Location Of Things Global Market Report 2026

Location of Things refers to a connected ecosystem where devices and sensors collect, analyze, and utilize location-based data to improve decision-making and automation. By integrating the Internet of Things (IoT) with geospatial technologies, it enables real-time tracking, navigation, and location intelligence across various sectors, including logistics, smart cities, healthcare, and retail.

The primary types of Location of Things are indoor and outdoor location. Indoor location determines the position of a person or object within a building or enclosed space. It can be deployed on-premises or in the cloud and is used for applications such as IoT asset management, location intelligence, location-based customer engagement and advertising, location-based social media monitoring, mapping, and navigation. It serves various industry verticals, including banking, financial services, and insurance, aerospace and defense, healthcare, the public sector, information technology and telecom, retail, transportation and logistics, and more.

Tariffs have affected the location of things market by increasing costs of sensors, positioning hardware, and connectivity modules. Enterprises in asia pacific and north america relying on imported components have faced higher deployment expenses. These impacts have influenced large-scale infrastructure projects. At the same time, tariffs have encouraged regional sourcing of location hardware and analytics software. This has improved supply chain resilience and supported localized innovation in location intelligence solutions.

The location of things market research report is one of a series of new reports from The Business Research Company that provides location of things market statistics, including location of things industry global market size, regional shares, competitors with a location of things market share, detailed location of things market segments, market trends and opportunities, and any further data you may need to thrive in the location of things industry. This location of things market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The location of things market size has grown exponentially in recent years. It will grow from $20.76 billion in 2025 to $26.74 billion in 2026 at a compound annual growth rate (CAGR) of 28.8%. The growth in the historic period can be attributed to gps technology adoption, growth of iot devices, early asset tracking solutions, demand for navigation services, expansion of geospatial analytics.

The location of things market size is expected to see exponential growth in the next few years. It will grow to $72.33 billion in 2030 at a compound annual growth rate (CAGR) of 28.2%. The growth in the forecast period can be attributed to smart city development projects, growth of connected logistics, adoption of location-based marketing, demand for real-time tracking, integration with autonomous systems. Major trends in the forecast period include real-time location intelligence platforms, indoor positioning system deployment, AI-driven location analytics, integration of location data with iot systems, location-based automation and decision making.

The rising adoption of connected devices is expected to drive the growth of the location of things market in the coming years. Connected devices are physical objects that include sensors, software, and network connectivity, enabling them to collect, transmit, and receive data over the Internet or other networks. These devices can communicate with other devices and systems, often supporting automation and remote operation. The widespread use of connected devices is driven by enhanced network infrastructure, broader internet availability, and the demand for automation, remote access, and greater convenience. Connected devices deliver valuable insights into individuals, assets, and environments, strengthening location-based services. This information will support better decision-making, streamline operations, and create personalized experiences across retail, logistics, and healthcare. For example, in February 2024, the Federal Communications Commission (FCC), a U.S.-based government agency, reported that 41% of internet-connected households in the U.S. owned at least one smart home device in 2023. Therefore, the rising adoption of connected devices is expected to drive the growth of the location of things market.

Companies in this sector are focusing on technological advancements, such as 4G vehicle trackers, to enhance real-time location tracking, network reliability, and fleet management efficiency. A 4G vehicle tracker is a GPS-enabled device that utilizes 4G LTE connectivity to provide precise tracking, route monitoring, and vehicle diagnostics for applications in security, fleet management, and telematics. In August 2023, Jimi IoT, a China-based manufacturer of GPS tracking devices, introduced the VL101G INS-Aided IP66-Rated Vehicle Tracker. This advanced tracker features GNSS positioning technology and dual-frequency GPS, ensuring highly accurate real-time location tracking across various use cases. It supports LTE communication with GSM (2G) fallback, ensuring stable connections even in areas with weak signals. Integrated with an inertial navigation system (INS), it delivers precise movement data, making it a valuable tool for fleet management. Additional features such as driving behavior analysis, ignition detection, and remote engine cut-off enhance security and operational efficiency. Designed to withstand harsh environments, its IP66-rated construction ensures durability, while its compact design allows for discreet installation. The device can be remotely managed via Jimi IoT's cloud-based platform, providing an intuitive and efficient monitoring solution.

In August 2024, HID Global Corporation, a U.S.-based provider of trusted identity solutions such as secure access control, identity verification, and IoT-enabled location services, acquired Sewio Networks, a.s., for an undisclosed sum. With this acquisition, HID Global Corporation intends to broaden its real-time location system (RTLS) offerings by incorporating Sewio Networks, a.s.'s high-precision ultra-wideband (UWB) technology into its industrial and asset-tracking solutions, particularly targeting automotive and manufacturing use cases. Sewio Networks, a.s., based in the Czech Republic, offers UWB-powered RTLS platforms that provide centimeter-level accuracy for asset management, intralogistics, and operational optimization.

Major companies operating in the location of things market are Apple Inc., Google LLC, Microsoft Corporation, IBM Corporation, Intel Corporation, Cisco Systems Inc., Qualcomm Technologies Inc., Zebra Technologies Corporation, Garmin Ltd., Trimble Inc., Pitney Bowes Inc., ESRI Global Inc., Enav S.P.A., HERE Technologies BV, NV5 Holdings Inc., Verizon Connect, TomTom NV, Tibco Software Group Inc., Mapbox Inc., Ubisense Group plc, Kontakt.io Inc., Aerial Data Service Inc., Hellotracks LLC, Deeyook LLC, Phoenix LiDAR Systems Inc.

North America was the largest region in the location of things market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location of things market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the location of things market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The location of things market consists of revenues earned by entities by providing services such as fleet management, emergency and disaster management, healthcare and patient tracking. The market value includes the value of related goods sold by the service provider or included within the service offering. The location of things market also includes sales of radio frequency identification, indoor positioning systems, and telecommunications equipment. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Location Of Things Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses location of things market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for location of things ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The location of things market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Location Type: Indoor Location; Outdoor Location
• 2) By Deployment Model: On-Premises; Cloud
• 3) By Application: IoT Asset Management; Location Intelligence; Location-Based Customer Engagement And Advertising Platform; Location-Based Social Media Monitoring; Mapping And Navigation; Other Applications
• 4) By Industry Verticals: Banking, Financial Services, And Insurance; Aerospace And Defense; Healthcare; Public Sector; Information Technology And Telecom; Retail; Transportation And Logistics; Other Industry Verticals
• Subsegments:
• 1) By Indoor Location: Bluetooth Low Energy (BLE) Beacons; Wi-Fi-Based Indoor Positioning; Ultra-Wideband (UWB); RFID-Based Systems
• 2) By Outdoor Location: Global Positioning System (GPS); Cellular Network-Based Positioning; Satellite-Based Positioning; Wi-Fi-Based Outdoor Positioning
• Companies Mentioned: Apple Inc.; Google LLC; Microsoft Corporation; IBM Corporation; Intel Corporation; Cisco Systems Inc.; Qualcomm Technologies Inc.; Zebra Technologies Corporation; Garmin Ltd.; Trimble Inc.; Pitney Bowes Inc.; ESRI Global Inc.; Enav S.P.A.; HERE Technologies BV; NV5 Holdings Inc.; Verizon Connect; TomTom NV; Tibco Software Group Inc.; Mapbox Inc.; Ubisense Group plc; Kontakt.io Inc.; Aerial Data Service Inc.; Hellotracks LLC; Deeyook LLC; Phoenix LiDAR Systems Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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