PUBLISHER: The Business Research Company | PRODUCT CODE: 1982607
PUBLISHER: The Business Research Company | PRODUCT CODE: 1982607
Mobile application security refers to the practice of protecting mobile apps from threats such as malware, data breaches, and unauthorized access. It includes measures such as encryption, secure authentication, and code obfuscation to protect user data. Regular security updates and vulnerability assessments are essential for mitigating risks.
The main solution types for mobile application security are software and services. Mobile application security software protects apps from threats, ensuring defense against data breaches, malware, and unauthorized access. It operates across various operating systems, including iOS, Android, and others, with deployment options such as cloud and on-premise. These solutions cater to a wide range of enterprises, from small and medium-sized businesses to large corporations, and are applied across multiple sectors, including banking, financial services, insurance, IT and telecommunications, retail, healthcare, education, transportation and logistics, manufacturing, and more.
Tariffs have impacted the mobile application security market by increasing the cost of imported cybersecurity hardware, secure servers, and mobile testing infrastructure. Security vendors operating in North America and Asia Pacific are affected due to reliance on global hardware supply chains. Higher infrastructure costs have influenced pricing models for managed mobile security services. Small and medium enterprises are adopting phased security deployments to manage costs. At the same time, tariffs are encouraging domestic cybersecurity infrastructure investments. This is strengthening local security ecosystems and improving long-term resilience in mobile application protection.
The mobile application security market research report is one of a series of new reports from The Business Research Company that provides mobile application security market statistics, including mobile application security industry global market size, regional shares, competitors with a mobile application security market share, detailed mobile application security market segments, market trends and opportunities, and any further data you may need to thrive in the mobile application security industry. This mobile application security market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The mobile application security market size has grown exponentially in recent years. It will grow from $8.44 billion in 2025 to $10.36 billion in 2026 at a compound annual growth rate (CAGR) of 22.8%. The growth in the historic period can be attributed to growth of mobile application usage, increasing mobile malware incidents, expansion of digital payment applications, early adoption of app encryption technologies, rising enterprise mobility initiatives.
The mobile application security market size is expected to see exponential growth in the next few years. It will grow to $23.17 billion in 2030 at a compound annual growth rate (CAGR) of 22.3%. The growth in the forecast period can be attributed to increase in mobile banking and fintech apps, stricter mobile data protection regulations, growth of remote workforce mobility, rising adoption of cloud-based security platforms, increasing sophistication of mobile cyber threats. Major trends in the forecast period include AI-driven mobile threat detection, zero trust mobile security frameworks, continuous application security testing, runtime application self-protection adoption, secure mobile devops integration.
The increasing penetration of mobile devices is expected to drive the growth of the mobile application security market in the coming years. A mobile device is a compact, wireless electronic gadget-such as a smartphone or tablet-that enables communication, internet usage, and app functionality. Mobile device adoption is rising due to advancements in wireless technology, which provide faster and more reliable connectivity. Intelligent personal assistants further enhance mobile device usability by enabling voice-activated tasks, organizing schedules, and delivering instant information, making everyday activities more efficient and convenient. For example, according to the June 2024 Mobility Report by Ericsson, a Sweden-based telecommunications company, global smartphone subscriptions increased from 6,570 million units in 2022 to 6,930 million units in 2023. Therefore, the rising penetration of mobile devices is contributing to the growth of the mobile application security market.
Leading companies in the mobile application security market are focusing on developing advanced solutions, such as mobile app risk intelligence tools, to help businesses quickly evaluate and mitigate security, privacy, and compliance risks associated with third-party mobile apps. A mobile app risk intelligence solution is a security tool that detects, analyzes, and addresses threats in mobile apps by identifying vulnerabilities, tracking risks, and preventing cyber attacks in real-time. For example, in October 2024, NowSecure, a US-based mobile security firm, launched NowSecure Mobile Application Risk Intelligence (MARI), a platform that provides risk scores for third-party apps using standards-based security testing. This tool enables businesses to identify and mitigate risks in apps from public app stores such as Google Play and the Apple App Store.
In June 2025, OneSpan Inc., a U.S.-based provider of secure authentication, identity, and digital transaction solutions, acquired Nok Nok Labs Inc. for an undisclosed amount. Through this acquisition, OneSpan aims to expand its mobile application security portfolio by incorporating Nok Nok's FIDO-based passwordless authentication software, providing stronger phishing-resistant credentials in addition to its existing hardware keys. Nok Nok Labs Inc. is a U.S.-based provider of FIDO (Fast Identity Online) authentication software solutions, including FIDO UAF and FIDO2 SDKs for mobile and web applications.
Major companies operating in the mobile application security market are International Business Machines Corporation, Cisco Systems Inc., Broadcom Inc., F5 Inc., Avast Software, Ivanti, Kaspersky, Sophos Limited, Rapid7, McAfee Corp., OneSpan Inc., Lookout Inc., Veracode Inc., Onapsis Inc., Appdome Inc., Guardsquare NV, Indusface Private Limited, Acunetix, NowSecure, Pradeo, Data Theorem Inc., AVG Technology.
North America was the largest region in the mobile application security market in 2025. The regions covered in the mobile application security market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the mobile application security market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The mobile application security market consists of revenues earned by entities by providing services such as data protection services, authentication and identity management, vulnerability assessment and penetration testing (VAPT), runtime application self-protection (RASP), and threat monitoring. The market value includes the value of related goods sold by the service provider or included within the service offering. The mobile application security market also includes sales of biometric sensors, hardware security modules, and tamper-resistant chips. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Mobile Application Security Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses mobile application security market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for mobile application security ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mobile application security market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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