PUBLISHER: The Business Research Company | PRODUCT CODE: 1987742
PUBLISHER: The Business Research Company | PRODUCT CODE: 1987742
Gift wrapping products are decorative materials and accessories used to cover and embellish gifts for presentation and protection. Their purpose is to enhance the visual appeal of gifts, convey sentiment, and create a more engaging and memorable gifting experience.
The primary product types of gift-wrapping products include wrapping paper, bags, decorative boxes, ribbons and bows, films and foils, pouches, tissue paper, and accessories. Wrapping paper is commonly used due to its versatility and visual appeal, enabling attractive presentation for personal, commercial, and corporate gifts. Raw materials include paper and board, plastic, fabric, and others. Uses include seasonal, non-seasonal, and corporate gifting. Distribution channels include supermarkets, specialty stores, e-commerce platforms, and others, serving consumers, commercial users, and corporate buyers.
Tariffs have influenced the gift wrapping products market by increasing import costs of raw materials such as paper, plastics, and metallic foils, leading to higher production costs and retail prices. segments like decorative boxes, ribbons, and premium wrapping papers are most affected, particularly in regions importing from asia and europe. while tariffs pose challenges in cost management, they also encourage local production and sourcing, potentially boosting domestic manufacturing capabilities and innovation in eco-friendly alternatives.
The gift wrapping products market size has grown strongly in recent years. It will grow from $22.8 billion in 2025 to $24.49 billion in 2026 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to increasing demand during festive seasons, a growing retail sector, the rising popularity of personalized gifts, the expansion of e-commerce platforms, and increasing consumer spending on celebrations.
The gift wrapping products market size is expected to see strong growth in the next few years. It will grow to $32.2 billion in 2030 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to growing adoption of eco-friendly wrapping products, rising preference for premium and luxury packaging, increasing online gift sales, expansion of corporate gifting, growing influence of social media on gifting trends. Major trends in the forecast period include personalization & custom gift wrapping, eco-friendly & recycled materials, premium & luxury packaging demand, diy & craft-oriented wrapping products, convenience & ready-to-use packaging solutions.
The growing awareness of sustainable and eco-friendly packaging is anticipated to drive the expansion of the gift wrapping products market in the coming years. Sustainable and eco-friendly packaging refers to solutions that utilize recyclable, biodegradable, or renewable materials to minimize environmental impact. The rise of online shopping and home deliveries is being fueled by consumers' preference for the convenience of purchasing products online and having them delivered directly. The gift wrapping products sector aligns with the increasing focus on sustainable and eco-friendly packaging by providing eco-friendly wrapping paper, bags, and accessories that satisfy consumer demand for sustainable yet attractive packaging options. For example, in April 2023, Trivium Packaging, a Netherlands-based sustainable packaging company, reported that 82% of global consumers were willing to pay a premium for sustainable packaging, up 4 points from 2022, while 71% selected products based on packaging sustainability, highlighting strong demand for eco-conscious alternatives. Consequently, the rising awareness of sustainable and eco-friendly packaging is expected to propel the growth of the gift wrapping products market.
Major companies operating in the gift-wrapping products market are emphasizing the development of innovative offerings, such as paper tear-strip gift wrap, to address the growing demand for convenient and eco-friendly packaging solutions. A paper tear-strip gift wrap features a pre-scored or built-in strip that enables consumers to open the packaging easily without scissors or knives, providing a safer and simpler alternative to traditional gift wrap that requires manual cutting or tearing. For example, in August 2024, UK Greetings, a UK-based greetings and gift company, introduced its paper tear-strip gift wrap, an environmentally friendly and user-oriented solution that combines premium paper material with an integrated tear strip, ensuring smooth and effortless opening while maintaining visual appeal. The product is made from recyclable paper, promotes sustainable gifting practices, and is suitable for both retail and personal use, improving the consumer experience by offering convenience and reducing the hassle associated with conventional wraps.
In September 2025, Creative Brands Group, a US-based provider of gifts, home decor, and specialty products, acquired The Gift Wrap Company for an undisclosed sum. Through this acquisition, Creative Brands expanded its product offerings to include established gift-wrapping solutions, enhancing its position in seasonal and everyday giftware while broadening its distribution network for wrapping paper, ribbons, bows, and related accessories. The Gift Wrap Company is a US-based manufacturer of gift-wrapping products, featuring distinctive wrapping paper, ribbons, bows, and accessories that facilitate social expression and presentation.
Major companies operating in the gift wrapping products market are The Home Depot Inc., Carrefour S.A., Lowe's Companies Inc., AEON Co. Ltd., Loblaw Companies Limited, Woolworths Group Limited, J Sainsbury plc, Dollar General Corporation, Coles Group Limited, Coupang Inc., Macy's Inc., Kohl's Corporation, Marks & Spencer Group plc, Rakuten Group Inc., eBay Inc., B&Q plc, Hallmark Cards Inc., Five Below Inc., Kmart Corporation, Etsy Inc.
Asia-Pacific was the largest region in the gift wrapping products market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the gift wrapping products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The regions covered in the gift wrapping products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the gift wrapping products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The gift wrapping products market consists of sales of gift wrapping paper, gift bags, ribbons, bows, tissue paper, and decorative gift boxes. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The gift wrapping products market research report is one of a series of new reports from The Business Research Company that provides gift wrapping products market statistics, including gift wrapping products industry global market size, regional shares, competitors with a gift wrapping products market share, detailed gift wrapping products market segments, market trends and opportunities, and any further data you may need to thrive in the gift wrapping products industry. This gift wrapping products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Gift Wrapping Products Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses gift wrapping products market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for gift wrapping products ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The gift wrapping products market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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