Horse Feed Global Market Report 2026

The horse feed market caters to the dietary needs of horses, providing essential energy and nutrition through specially formulated food. Horses are typically fed a fiber-based diet consisting of grass, pasture grass, hay, hay replacement, concentrates like corn, oats, and barley, as well as supplements that include protein and vitamin-mineral supplements.

Key categories in the horse feed market include performance, senior or old, professional, mare and foal, among others. Performance horse feed is tailored for various activities such as walking, trotting, cantering, running, jumping, and turning. It incorporates ingredients like starch, cereal grains (oats, corn, barley), fats (corn and soybean oil, flax, rice bran), protein, and fiber. Nutrition types vary, encompassing high fiber, low starch, high protein, and high fat, with ingredients like cereals, supplements, cakes, meals, and more. Horse feed is available in different forms such as pellets, cubes, and powder. The market is accessible through online sales and traditional retail channels.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are influencing the horse feed market by increasing costs of imported cereals, protein supplements, vitamins, minerals, and feed additives used in formulated diets. North America and Europe are most affected due to reliance on imported specialty ingredients, while Asia-Pacific faces cost pressure on feed exports. These tariffs are raising feed prices and impacting procurement decisions for stables and breeders. However, they are also encouraging local sourcing of feed ingredients and regional feed manufacturing expansion.

The horse feed market research report is one of a series of new reports from The Business Research Company that provides horse feed market statistics, including horse feed industry global market size, regional shares, competitors with a horse feed market share, detailed horse feed market segments, market trends and opportunities, and any further data you may need to thrive in the horse feed industry. This horse feed market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The horse feed market size has grown strongly in recent years. It will grow from $9.19 billion in 2025 to $9.82 billion in 2026 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to expansion of equestrian sports participation, growth in horse ownership, increasing awareness of equine nutrition, availability of formulated feed products, rising spending on animal health.

The horse feed market size is expected to see strong growth in the next few years. It will grow to $12.98 billion in 2030 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to increasing demand for age-specific and performance-based feed, rising focus on gut health and immunity, expansion of premium equine nutrition products, growing adoption of fortified feed blends, increasing digital sales of animal nutrition products. Major trends in the forecast period include increasing demand for specialized nutritional horse feed, rising adoption of performance and senior horse diets, growing use of supplement-enriched feed formulations, expansion of premium and specialty horse feed products, enhanced focus on digestibility and fiber balance.

The growth of the e-commerce industry is expected to support the expansion of the horse feed market in the coming years. E-commerce involves the buying and selling of goods and services, as well as the transfer of money or data, through electronic networks, primarily the internet. In the horse feed industry, e-commerce plays an important role by offering consumers a convenient platform to browse, compare, and purchase a broad range of feed products, including specialized and premium formulations, with greater ease and accessibility. For example, in August 2023, according to the United States Census Bureau, a US-based government agency, e-commerce sales in the second quarter of 2023 increased by 7.5% compared with the second quarter of 2022, while overall retail sales grew by 0.6%. Additionally, 15.4% of total sales in the second quarter of 2023 were conducted through online channels. Therefore, the expansion of the e-commerce sector is driving the growth of the horse feed market.

Major companies in the horse feed market are creating advanced products, such as the Microbiome Quotient (MQ) Platform, to enhance gut health and improve overall nutrition for horses, thereby boosting their performance, well-being, and digestion. The Microbiome Quotient (MQ) Platform is an innovative tool designed to evaluate and optimize the health of the microbiome, which encompasses the collection of microorganisms residing in specific environments, including the gastrointestinal tract of horses. For example, in June 2024, Purina Animal Nutrition LLC, a US-based company, introduced the Purina Systemiq Probiotic Supplement and the Purina MQ Equine Microbiome Testing Kit. These products are part of the new Purina Microbiome Quotient (MQ) Platform, aimed at providing horse owners with personalized insights into their horses' gut health. The Systemiq Probiotic Supplement features a live and active formulation, while the MQ Equine Microbiome Testing Kit enables horse owners to understand their horse's unique microbiome.

In August 2023, Kalmbach Feeds, a US-based producer of livestock, poultry, and equine feed and nutritional products, acquired Ware Milling for an undisclosed amount. Through this acquisition, Kalmbach Feeds expanded its production capacity and geographic presence across the southeastern United States to better meet growing demand for its animal and horse feed offerings. Ware Milling was a US-based feed manufacturer producing feed for cattle, poultry, swine, equine, and other animals.

Major companies operating in the horse feed market are Allen And Page Ltd., Baileys Horse Feeds, Big V Feeds Inc., Cargill Incorporated, Equifirst Private Limited, Farmvet Agro Private Limited, ForFarmers N.V., HorseTech Nutrition, Purina Animal Nutrition LLC, Rowen Barbary Ltd., Triple Crown Nutrition Inc., West Feeds Inc., A-One Feed Supplements Ltd., Glanbia PLC., Hubbard Feeds Inc., Jupe Feeds Incorporated, Cavalor LLC, WES Enterprises L.P., Nutrena World Feeds, ADM Animal Nutrition, Blue Seal Feeds, Buckeye Nutrition, Country Acres Feed, Farnam Companies Inc., Hallway Feeds, Kalmbach Feeds Inc., Kent Nutrition Group, LMF Feeds Inc., Manna Pro Products LLC, McCauley Bros Inc., Poulin Grain Inc., Progressive Nutrition, Semican Inc., Southern States Cooperative Inc., Standlee Premium Western Forage, Tribute Equine Nutrition

Asia-Pacific was the largest region in the horse feed market in 2025. The regions covered in the horse feed market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the horse feed market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada

The horse feed market consists of sales of molasses, beet pulp, wheat, rice bran, soyabean meal. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Horse Feed Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses horse feed market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for horse feed ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The horse feed market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Type: Performance; Senior or Old; Mare And Foal
• 2) By Nutrition Type: High Fiber; Low Starch; High Protein; High Fats
• 3) By Ingredients: Cereals; Supplements; Cakes or Meals; Other Ingredients
• 4) By Form: Pellets; Cubes; Powder
• 5) By Application: Online Sales; Offline Retail
• Subsegments:
• 1) By Performance: High-Energy Feed; Grain-Based Feed; Specialized Supplements
• 2) By Senior or Old: Nutrient-Rich Feed For Older Horses; Soft And Easy-To-Digest Formulas
• 3) By Mare and Foal: Nutritional Feed For Pregnant Mares; Starter Feed For Foals
• Companies Mentioned: Allen And Page Ltd.; Baileys Horse Feeds; Big V Feeds Inc.; Cargill Incorporated; Equifirst Private Limited; Farmvet Agro Private Limited; ForFarmers N.V.; HorseTech Nutrition; Purina Animal Nutrition LLC; Rowen Barbary Ltd.; Triple Crown Nutrition Inc.; West Feeds Inc.; A-One Feed Supplements Ltd.; Glanbia PLC.; Hubbard Feeds Inc.; Jupe Feeds Incorporated; Cavalor LLC; WES Enterprises L.P.; Nutrena World Feeds; ADM Animal Nutrition; Blue Seal Feeds; Buckeye Nutrition; Country Acres Feed; Farnam Companies Inc.; Hallway Feeds; Kalmbach Feeds Inc.; Kent Nutrition Group; LMF Feeds Inc.; Manna Pro Products LLC; McCauley Bros Inc.; Poulin Grain Inc.; Progressive Nutrition; Semican Inc.; Southern States Cooperative Inc.; Standlee Premium Western Forage; Tribute Equine Nutrition
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Italy; Spain; Canada
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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