Koi Global Market Report 2026

Koi, the colorful freshwater fish of the Amur Carp species found throughout Japan's rivers, ponds, and marshes, boasts high omega-3 content beneficial for mental health. With its rich protein content, Koi aids cell regeneration. Often sought after as ornamental fish, they are commonly kept in outdoor ponds or garden water features.

The primary types of koi comprise Kohaku, Taisho Sanke, Showa Sanke, and Other Varieties. These are classified into various sizes, including Small, Medium, and Large, and are distributed through diverse channels such as Online and Offline for utilization across Commercial, Retail, and Residential applications.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are influencing the koi market by increasing costs of cross-border live fish transportation, specialized feed, water treatment products, and aquaculture equipment. Asia-Pacific exporters, particularly Japan and Southeast Asia, are most affected due to reliance on international trade routes, while Europe and North America face higher import prices. These tariffs are increasing retail prices and limiting variety availability. However, they are also encouraging domestic breeding programs, local hatchery development, and regional koi farming expansion.

The koi market research report is one of a series of new reports from The Business Research Company that provides koi market statistics, including koi industry global market size, regional shares, competitors with a koi market share, detailed koi market segments, market trends and opportunities, and any further data you may need to thrive in the koi industry. This koi market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The koi market size has grown rapidly in recent years. It will grow from $2.89 billion in 2025 to $3.19 billion in 2026 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to expansion of ornamental aquaculture practices, cultural significance of koi in asia, rising household garden pond installations, availability of selective breeding techniques, increasing disposable income for hobby spending.

The koi market size is expected to see rapid growth in the next few years. It will grow to $4.88 billion in 2030 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to growing demand for certified disease-free koi, rising adoption of sustainable aquaculture practices, expansion of international koi trade, increasing use of digital sales platforms, growing interest in premium ornamental fish collections. Major trends in the forecast period include growing demand for ornamental pond fish, rising popularity of premium koi varieties, expansion of controlled breeding practices, increasing focus on fish health and nutrition, growth of online ornamental fish trade.

The expansion of the aquaculture sector is expected to drive the growth of the koi market going forward. Aquaculture involves breeding, growing, and harvesting fish, shellfish, algae, and other organisms in various aquatic environments. Koi are ornamental fish primarily raised as pets, and aquaculture practices by both hobbyists and professionals include koi rearing. As a result, the growth of aquaculture supports increased koi cultivation. For example, in March 2024, according to the Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES), a US-based Australian government agency, the gross value of fisheries and aquaculture production is projected to grow by 0.5% in 2023-24, reaching over USD 2.37 billion (AUS 3.56 billion). Therefore, the expansion of the aquaculture sector is fueling the growth of the koi market.

The rising demand for protein-rich food is also expected to propel the growth of the koi market. Protein-rich foods are dietary items containing a significant amount of protein, an essential macronutrient crucial for growth, repair, and overall health. Koi fish are admired for their vibrant colors and are valued by aquaculture enthusiasts for their protein-rich nutritional profile. As consumers increasingly prioritize high-protein diets, the popularity of koi as ornamental fish and potential protein sources in aquaculture contributes to market growth. For instance, in August 2024, according to the International Food Information Council (IFIC), a US-based nonprofit organization, 71% of Americans reported trying to consume more protein in 2024, up from 67% in 2023 and 59% in 2022. Therefore, growing demand for protein-rich food is driving the koi market.

Major companies in the koi market are introducing innovative services, such as fish food subscription services, to gain a competitive edge. Fish food subscription services offer a convenient and recurring delivery of fish food directly to consumers' doors. Pondbox, a UK-based company, launched a fish food subscription service in July 2023, providing a personalized experience for pond owners. Subscribers can choose from various fish food options tailored to their specific needs, including flakes, pellets, sticks, and pond sticks, based on fish type (Koi Carp, Goldfish, or mixed) and pond size. Priced starting at £8.50 ($10.75) every two months, Pondbox's service addresses challenges such as overfeeding and food quality reduction over time. This innovative subscription model offers a convenient and environmentally friendly solution for pond owners, whether beginners or experienced enthusiasts, contributing to the competitive advantage of companies in the koi market.

Major companies operating in the koi market are Ozark Fisheries Inc., Blackwater Creek Koi Farms, Dainichi Koi Farm, Kloubec Koi Farm, Kodama Koi Farm, Laguna Koi Ponds, Marugen Koi Farm, Narita Koi Farm. Co. Ltd., Ogata Koi Farm Co. Ltd., Konishi Koi Farm Co. Ltd, Hiroi Koi Farm, Hoshikin Koi Farm, Isa Koi Farm, Izumiya Koi Farm, Kaneko Koi Farm, Kanno Koi Farm, Kansuke Koi Farm, Kawakami Koi Farm, Koi Associates Limited, Kokugyokan Koi Farm, Marudo Yorijo, Matsuda Koi Farm, Matsue Koi Farm, Momotaro Koi Farm, Next Day Koi Inc., Nogami Koi Farm, Omosako Koi Farm, Sakai Fish Farm Co. Ltd., Shanghai Wanjin ornamental fish breeding goldfish Co. Ltd.

Asia-Pacific was the largest region in the koi market in 2025. The regions covered in the koi market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the koi market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada

The koi market consists of sales of chagoi, tancho, utsuri, and asagi. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Koi Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses koi market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
• Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on end user analysis.
• Benchmark performance against key competitors based on market share, innovation, and brand strength.
• Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
• Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
• Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for koi ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The koi market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Type: Kohaku; Taisho Sanke; Showa Sanke; Other Types
• 2) By Size: Small; Medium; Large
• 3) By Distribution Channel: Online; Offline
• 4) By End-User: Commercial; Retail; Residential
• Subsegments:
• 1) By Kohaku: Red And White Koi; Variations In Patterns
• 2) By Taisho Sanke: Red, White, And Black Koi; Different Pattern Variations
• 3) By Showa Sanke: Black, Red, And White Koi; Unique Pattern Traits
• 4) By Other Types: Yamabuki Ogon; Platinum Ogon; Shusui; Asagi
• Companies Mentioned: Ozark Fisheries Inc.; Blackwater Creek Koi Farms; Dainichi Koi Farm; Kloubec Koi Farm; Kodama Koi Farm; Laguna Koi Ponds; Marugen Koi Farm; Narita Koi Farm. Co. Ltd.; Ogata Koi Farm Co. Ltd.; Konishi Koi Farm Co. Ltd; Hiroi Koi Farm; Hoshikin Koi Farm; Isa Koi Farm; Izumiya Koi Farm; Kaneko Koi Farm; Kanno Koi Farm; Kansuke Koi Farm; Kawakami Koi Farm; Koi Associates Limited; Kokugyokan Koi Farm; Marudo Yorijo; Matsuda Koi Farm; Matsue Koi Farm; Momotaro Koi Farm; Next Day Koi Inc.; Nogami Koi Farm; Omosako Koi Farm; Sakai Fish Farm Co. Ltd.; Shanghai Wanjin ornamental fish breeding goldfish Co. Ltd.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Italy; Spain; Canada
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: Word, PDF or Interactive Report
• + Excel Dashboard
• Added Benefits
• Bi-Annual Data Update
• Customisation
• Expert Consultant Support

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.