Oats Global Market Report 2026

Oats, derived from cereal grains grown from seeds, serve as a key ingredient in food preparation, particularly as an excellent option for breakfast. They constitute a whole grain food, boasting a rich nutrient profile characterized by a high concentration of soluble fiber and dense nutrients.

Diverse types of oats include whole, steel-cut, Scottish, regular roll, quick rolled, instant, and others. Whole oats, also termed grain kernels, are harvested oats with the highest content of vitamins and minerals, requiring the longest cooking time. These oats are available in various forms such as flakes, granules, and flour, finding applications in bakery products, animal feeds, food ingredients, healthcare, cosmetic products, among other uses. Oats are distributed to consumers through various channels, including hypermarkets, supermarkets, specialty retail outlets, convenience stores, independent retailers, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are influencing the oats market by increasing costs of cross-border grain trade, processing equipment, and packaging materials. North America and Europe are most affected due to export-import dependencies, while Asia-Pacific faces higher costs for premium oat imports. These tariffs are impacting pricing stability and trade volumes. However, they are also encouraging domestic oat cultivation, regional sourcing strategies, and investments in local grain processing infrastructure.

The oats market research report is one of a series of new reports from The Business Research Company that provides oats market statistics, including oats industry global market size, regional shares, competitors with a oats market share, detailed oats market segments, market trends and opportunities, and any further data you may need to thrive in the oats industry. This oats market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The oats market size has grown strongly in recent years. It will grow from $8.22 billion in 2025 to $8.97 billion in 2026 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to increased consumption of cereal-based foods, expansion of animal feed applications, rising awareness of dietary fiber benefits, growth of bakery and food ingredient industries, improved grain storage and processing methods.

The oats market size is expected to see strong growth in the next few years. It will grow to $13.06 billion in 2030 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to increasing demand for plant-based food ingredients, expansion of clean-label and organic food markets, rising use of oats in cosmetic and healthcare products, growth of value-added oat derivatives, increasing investments in sustainable grain farming. Major trends in the forecast period include increasing demand for whole grain foods, rising use of oats in functional and health foods, growing adoption of organic oats, expansion of oat-based food ingredients, enhanced focus on nutrient preservation.

The growing popularity and consumer preference for healthy meals are supporting the expansion of the oats market. Healthy eating has increasingly become a standard practice, with consumers seeking foods and beverages that align with evolving health and wellness goals, ethical considerations, and sustainability values. Oatmeal is widely consumed as a nutritious breakfast option due to its high nutritional content and associated health benefits. These benefits include support for weight management, regulation of blood sugar levels, and control of cholesterol levels, among others. For example, in 2023, according to the Oldways Whole Grains Council (WGC), a US-based nutrition nonprofit organization, 61% of American consumers reported choosing whole-grain foods at least half of the time, representing an increase compared to previous years. Therefore, the rising preference for healthy meal options is expected to drive the growth of the oats market in the coming years.

Major players in the oats market are also introducing protein-rich oats to gain a competitive advantage. These oats, cultivated and processed to contain higher protein levels, offer a nutritionally dense source of this macronutrient. In August 2023, Bob's Red Mill launched Protein Oats, made from a special variety of oats with up to 60% more protein than regular oats. These protein oats, gluten-free and Non-GMO Project verified, provide a convenient and protein-rich breakfast option that can be used in various recipes, appealing to those looking for a quick and satisfying way to boost their protein intake.

In September 2024, Bay State Milling, a U.S.-based milling and ingredient-processing company, acquired the assets of Montana Gluten Free Processors LLC for an undisclosed amount. Through this acquisition, Bay State Milling sought to reinforce and expand its oat processing capabilities, particularly in high-protein, hull-less, and gluten-free oatmeal products. This strategic move enhances the company's ability to deliver clean-label oat ingredients and respond to growing demand within the health- and wellness-focused breakfast cereal segment. Montana Gluten Free is a Belgrade-based farming and processing company specializing in certified gluten-free products.

Major companies operating in the oats market are Blue Lake Milling Pty Ltd., Bob's Red Mill Natural Foods Inc., The Kellogg Company, Avena Foods Ltd., General Mills Inc., Grain Millers Inc., Quaker Oats Company, Nestle SA, Nature's Path Foods Inc., Morning Foods Ltd., Weetabix Ltd., Glanbia plc, PepsiCo Inc., Hain Celestial Group, Richardson International Ltd., Bagrry's India Ltd., W Jordan Ltd., McCann's Irish Oatmeal, Swedish Oat Fiber AB, Glebe Farm Foods Ltd., Ceres Organics Pvt Ltd., CanMar Grain Products Ltd., Arrowhead Mills Inc., Montana Gluten Free Processors LLC, Bakery On Main LLC

Europe was the largest region in the oats market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the oats market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the oats market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada

The oats market consists of sales of steel-cut oats, oatmeal, oat flour, instant oats, and other oats. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Oats Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses oats market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
• Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on end user analysis.
• Benchmark performance against key competitors based on market share, innovation, and brand strength.
• Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
• Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
• Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for oats ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The oats market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Type: Whole; Steel Cut; Scottish; Regular Rolled; Quick Rolled; Instant; Other Types
• 2) By Form: Flakes; Granules; Flour
• 3) By Application: Bakery Products; Animal Feeds; Food Ingredients; Health Care; Cosmetic Products; Other Applications
• 4) By Distribution Channel: Hypermarkets; Supermarkets; Specialty Retailers; Convenience Stores; Independent Retailers; Other Distribution Channels
• Subsegments:
• 1) By Whole Oats: Raw Whole Oats; Processed Whole Oats
• 2) By Steel Cut Oats: Regular Steel Cut Oats; Quick-Cooking Steel Cut Oats
• 3) By Scottish Oats: Traditional Stone-Ground Oats; Coarse Milled Oats
• 4) By Regular Rolled Oats: Old-Fashioned Rolled Oats; Organic Rolled Oats
• 5) By Quick Rolled Oats: Quick-Cooking Oats; Instant Cooking Rolled Oats
• 6) By Instant Oats: Flavored Instant Oats; Plain Instant Oats
• 7) By Other Types: Oat Flour; Oat Bran; Oat-Based Snacks Or Cereal Blends
• Companies Mentioned: Blue Lake Milling Pty Ltd.; Bob's Red Mill Natural Foods Inc.; The Kellogg Company; Avena Foods Ltd.; General Mills Inc.; Grain Millers Inc.; Quaker Oats Company; Nestle SA; Nature's Path Foods Inc.; Morning Foods Ltd.; Weetabix Ltd.; Glanbia plc; PepsiCo Inc.; Hain Celestial Group; Richardson International Ltd.; Bagrry's India Ltd.; W Jordan Ltd.; McCann's Irish Oatmeal; Swedish Oat Fiber AB; Glebe Farm Foods Ltd.; Ceres Organics Pvt Ltd.; CanMar Grain Products Ltd.; Arrowhead Mills Inc.; Montana Gluten Free Processors LLC; Bakery On Main LLC
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Italy; Spain; Canada
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: Word, PDF or Interactive Report
• + Excel Dashboard
• Added Benefits
• Bi-Annual Data Update
• Customisation
• Expert Consultant Support

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.