PUBLISHER: The Business Research Company | PRODUCT CODE: 1998263
PUBLISHER: The Business Research Company | PRODUCT CODE: 1998263
Whole grain foods are products made from grains that retain all three essential parts of the grain kernel the bran, germ, and endosperm in their natural proportions. These foods are rich in fiber, vitamins, and minerals, providing more nutritional benefits compared to refined grains. Whole grain foods promote overall health and are linked to reduced risks of heart disease, diabetes, and obesity. Their primary purpose is to offer nutritious, minimally processed options that support long-term wellness.
The main types of whole grain foods include whole grain cereals, whole grain bread, whole grain snacks, whole grain pasta, and other product types. Whole grain cereals are foods made from grains that include all three parts of the grain kernel bran, germ, and endosperm maintaining their natural proportions. These products are available in both conventional and organic forms. Primary sources of whole grains include maize, wheat, brown rice, oats, rye, barley, quinoa, multi-grain blends, and other grains. Whole grain foods are distributed through various channels, such as supermarkets and hypermarkets, convenience stores, online retailers, specialty stores, and other outlets. The primary consumers of these foods include health-conscious individuals, fitness enthusiasts, families with children, food lovers, home cooks, and those with dietary restrictions.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs are influencing the whole grain foods market by increasing costs of imported grains, processing machinery, packaging materials, and food additives. Food manufacturers in North America and Europe are most affected due to global grain trade dependencies, while Asia-Pacific faces cost pressure on processed food exports. These tariffs are contributing to pricing volatility across retail channels. However, they are also encouraging local grain sourcing, regional milling investments, and stronger domestic agricultural supply chains.
The whole grain foods market research report is one of a series of new reports from The Business Research Company that provides whole grain foods market statistics, including whole grain foods industry global market size, regional shares, competitors with a whole grain foods market share, detailed whole grain foods market segments, market trends and opportunities, and any further data you may need to thrive in the whole grain foods industry. This whole grain foods market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The whole grain foods market size has grown strongly in recent years. It will grow from $40.8 billion in 2025 to $43.74 billion in 2026 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to increasing awareness of dietary fiber benefits, growth of preventive health nutrition trends, expansion of supermarket private label foods, rising demand for healthier carbohydrate alternatives, improvements in whole grain processing techniques.
The whole grain foods market size is expected to see strong growth in the next few years. It will grow to $57.5 billion in 2030 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to increasing demand for heart-healthy foods, rising adoption of balanced diets, expansion of plant-based food consumption, growing focus on gut health nutrition, increasing innovation in whole grain food formulations. Major trends in the forecast period include rising consumer preference for whole and minimally processed foods, product innovation in whole grain snacks and ready meals, expansion of organic whole grain offerings, increased fortification of whole grain products, growth of clean-label food positioning.
The growing consumer preference for bakery products is expected to drive growth in the whole grain foods market going forward. Bakery products, including bread, cakes, pastries, cookies, and other baked goods, are rising in popularity due to demand for convenient, ready-to-eat snacks and innovative, health-conscious options. Whole grain foods enhance bakery items by adding nutritional value, fiber, and hearty flavors, appealing to health-conscious consumers while improving texture and supporting balanced diets. For instance, in July 2025, according to Agriculture and Agri-Food Canada, retail sales of baked goods in the United States reached US$ 86.6 billion in 2023, with projections to grow to US$ 97.7 billion by 2026. Therefore, the increasing consumer preference for bakery products is fueling the whole grain foods market.
Leading companies in the whole grain foods market are focusing on developing innovative products, such as whole grain bread rolls, to meet the needs of health-conscious consumers and broaden their product offerings. Whole grain bread rolls are made from whole or multi-grain flour and provide a healthier, fiber-rich alternative to traditional white bread. For example, in November 2024, Flowers Foods, a US-based bakery and cake company, launched Organic Rock 'N' Rolls. These soft, hearty rolls are made with organic ingredients, including whole wheat, barley, oats, and flax seeds, and provide 12 grams of whole grains per serving. These rolls are versatile for use in snacks, meals, or sliders and are available in 12-count packages.
In April 2024, Bridor, a subsidiary of Groupe Le Duff, a France-based foodservice company, acquired Pandriks Holding B.V. for an undisclosed amount. With this acquisition, Bridor aims to strengthen its presence in key European markets, especially the Netherlands and Germany, expand its production capacity, and enhance its product offerings in organic and artisanal breads. Pandriks Holding B.V., a Netherlands-based bakery company, specializes in producing 100% natural and organic sourdough bread, many of which are made with whole grains.
Major companies operating in the whole grain foods market are Cargill Incorporated, Nestle S.A., PepsiCo Inc., Viterra Limited, The Kraft Heinz Company, Associated British Foods, General Mills Inc., Kellogg Company, Conagra Brands Inc., Campbell Soup Company, Post Holdings Inc, Barilla G. e R. Fratelli S.p.A., The Hain Celestial Group Inc, Warburtons Limited, Nature's Path Foods Inc., Bob's Red Mill Natural Foods Inc., Grain Millers, Hometown Food Company, Silver Hills Bakery, Bluebird Grain Farms
North America was the largest region in the whole grain foods market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the whole grain foods market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the whole grain foods market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada
The whole grain foods market consists of sales of oatmeal, popcorn, granola bars, and crackers. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Whole Grain Foods Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses whole grain foods market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for whole grain foods ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The whole grain foods market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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