PUBLISHER: The Business Research Company | PRODUCT CODE: 2009838
PUBLISHER: The Business Research Company | PRODUCT CODE: 2009838
Value added resellers in software are organizations that distribute software products while enhancing them with additional capabilities or services tailored to client requirements. They expand beyond basic resale by offering customization, integration, deployment, training, and ongoing support. This model delivers comprehensive and business aligned solutions, strengthening the connection between software providers and end users.
The main types of value added resellers software offerings include enterprise resource planning, customer relationship management, business intelligence, supply chain management, and other solution types. Enterprise resource planning refers to integrated software platforms that manage essential business functions such as finance, operations, inventory, and human resources within a single system. Deployment modes include on premises and cloud deployment and are adopted by small and medium enterprises and large enterprises. End user industries include banking financial services and insurance, healthcare, retail, manufacturing, information technology and telecommunications, and others.
Tariffs on imported software licenses, servers, and IT infrastructure are impacting the value-added resellers software market by increasing operational and deployment costs, particularly affecting cloud-based ERP, CRM, and BI solutions. Regions such as North America, Europe, and Asia-Pacific, which rely heavily on imported software and hardware components, are most affected. Segments like cloud deployment and large enterprise solutions face higher implementation costs. However, tariffs also encourage local software development, adoption of on-premises alternatives, and innovation in cost-effective integrated solutions, creating opportunities for domestic VARs.
The value added resellers (VARs) software market research report is one of a series of new reports from The Business Research Company that provides value added resellers (VARs) software market statistics, including value added resellers (VARs) software industry global market size, regional shares, competitors with a value added resellers (VARs) software market share, detailed value added resellers (VARs) software market segments, market trends and opportunities, and any further data you may need to thrive in the value added resellers (VARs) software industry. This value added resellers (VARs) software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The value-added resellers (vars) software market size has grown strongly in recent years. It will grow from $64.66 billion in 2025 to $70.47 billion in 2026 at a compound annual growth rate (CAGR) of 9.0%. The growth in the historic period can be attributed to increasing adoption of erp and crm software by enterprises, growing need for process automation, rising demand for business intelligence solutions, increasing digital transformation initiatives, growing focus on supply chain efficiency.
The value-added resellers (vars) software market size is expected to see strong growth in the next few years. It will grow to $100.23 billion in 2030 at a compound annual growth rate (CAGR) of 9.2%. The growth in the forecast period can be attributed to increasing deployment of cloud-based solutions, rising demand for AI-enabled analytics, growing emphasis on end-to-end software customization, expansion of predictive bi and scm solutions, increasing focus on managed services and technical support. Major trends in the forecast period include increasing adoption of cloud-based erp and crm solutions, rising demand for customized software integration services, growing focus on predictive analytics and bi solutions, expansion of scm solutions with real-time inventory and logistics tracking, rising emphasis on training and technical support services.
The increasing adoption of cloud based software as a service is expected to propel the growth of the value added resellers software market going forward. Cloud based software as a service refers to applications delivered over the internet that allow organizations to access software without maintaining on premises infrastructure, lowering hardware and maintenance expenses while accelerating deployment. Adoption is increasing as public sector bodies and enterprises expand cloud procurement frameworks to modernize legacy systems and enhance operational performance. As software ecosystems become more complex, organizations depend on value added resellers to customize, integrate, deploy, and manage cloud solutions according to business and regulatory requirements. In August 2025, the UK Government Procurement Platform estimated that the public cloud market within the United Kingdom public sector was valued at approximately 8.19 billion dollars in 2024. Therefore, the rising adoption of cloud based software as a service is driving the growth of the value added resellers software market.
Major players in the value added resellers software market are emphasizing innovative approaches such as subscription revenue models to strengthen recurring income, improve partner engagement, and expand service offerings through flexible deployment and continuous software updates. Subscription revenue models are business structures that allow resellers to provide software and services through ongoing, usage based, or software as a service contracts, supporting predictable revenue and sustained customer value. In February 2025, Configit, a Denmark based enterprise software company, launched its value added reseller program that enables selected partners to sell and support its configure price quote and configuration lifecycle management solutions with expanded service options and joint go to market strategies. This initiative helps resellers build subscription based revenue streams and scale collaborative business growth.
In September 2025, Solutions II, a US based provider of cybersecurity, managed services, hybrid data center transformation, and organizational artificial intelligence readiness solutions, acquired Vertical Value Added Reseller for an undisclosed amount. Through this acquisition, Solutions II aimed to expand its regional presence in the southeastern United States and strengthen its software value added reseller capabilities across key verticals including public safety, healthcare, gaming and hospitality, and commercial enterprises. Vertical Value Added Reseller is a US based company recognized for its industry expertise in delivering infrastructure solutions, including software and services, to enterprise clients and partners across multiple sectors.
Major companies operating in the value-added resellers (vars) software market are market are Amazon Web Services, Inc., Google LLC, Microsoft Corporation, IBM Corporation, Oracle Corporation, Tata Technologies, Ingram Micro Inc., Salesforce.com, Inc., SAP SE, Tech Data Corporation, CDW Corporation, Adobe Inc., One Six Solutions, SHI International Corp., VMware, Inc., Insight Enterprises, Inc., Fortinet, Inc., Red Hat, Inc., Connection (formerly PC Connection), Check Point Software Technologies Ltd., SoftwareOne, Softchoice Corporation, Crayon, Velosio, and Aktion Associates.
North America was the largest region in the value added resellers (VARs) software market in 2025. The regions covered in the value-added resellers (vars) software market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the value added resellers (VARs) software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The value added resellers (VARs) software market consists of revenues earned by entities through services such as software customization, system integration, deployment, training, and ongoing technical support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Value-Added Resellers (VARs) Software Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses value-added resellers (vars) software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for value-added resellers (vars) software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The value-added resellers (vars) software market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.