PUBLISHER: The Business Research Company | PRODUCT CODE: 2057570
PUBLISHER: The Business Research Company | PRODUCT CODE: 2057570
Video on Demand (VoD) refers to a digital media distribution model that enables users to access and watch video content at their convenience, without being constrained by traditional broadcast schedules. It involves delivering pre-recorded video content over the internet or digital networks to compatible devices, allowing users to start, pause, rewind, or stop the content as desired.
The video on demand market consists of sales of video on demand by entities (organizations, sole traders and partnerships) that is widely used by individual consumers for entertainment, educational, and informational purposes, as well as by institutions and enterprises for training, communication, and engagement. Content is accessed on-demand through various interfaces such as mobile applications, smart TVs, web browsers, and dedicated platforms, offering a personalized viewing experience.
The global video on demand market was valued at $55,384.4 million in 2020 which grew till 2025 at a compound annual growth rate (CAGR) of more than 20.00%.
Rising Internet And Smartphones Penetration
During the historic period, the video-on-demand market was significantly driven by rising internet and smartphone penetration. As global internet connectivity expanded and smartphone adoption increased across developed and emerging economies, a growing base of digitally connected consumers gained continuous access to online video platforms, enabling widespread adoption of on-demand streaming services across mobile and household environments. For instance, in November 2025, according to data published by the International Telecommunication Union (ITU), a Switzerland-based, United Nations-specialized agency responsible for monitoring global information and communication technology trends, an estimated 6 billion people, about three-quarters of the world's population, were using the internet in 2025, up from a revised estimate of 5.8 billion users in 2024, reflecting a net increase of more than 240 million new internet users globally within a single year. The ITU further reported that the world's online population growth was supported by continued expansion of mobile broadband subscriptions and rising smartphone penetration, alongside wider deployment of advanced mobile networks such as 4G and 5G, enabling high-speed data access suitable for video streaming. Therefore, the video-on-demand market was significantly driven by rising internet and smartphone penetration during the historic period.
Digitalization, Cloud, Big Data And Cybersecurity
Major companies in the video-on-demand market are emphasizing cloud-native transformation and data-driven infrastructure platforms to enhance content delivery, operational scalability, and real-time analytics while reducing reliance on legacy systems, manual workflows, and infrastructure bottlenecks across digital streaming ecosystems. These cloud-centric platforms leverage distributed microservices, automated scaling, advanced data orchestration, and integrated analytics to replace traditional on-premises delivery stacks with cloud-native architectures that continuously optimize content ingestion, transcoding, and distribution processes while strengthening security, observability, and real-time performance intelligence across VOD services. For example, in November 2025, Ateme, a France-based provider of video delivery solutions, partnered with Telefonica and Google Cloud to power Telefonica's cloud-native transformation of its video-on-demand platform by migrating core delivery functions to a scalable, cloud-native architecture that integrates Google Cloud's data and compute services to enhance performance, resilience, and operational efficiency.
The global video on demand market is concentrated, with a large players dominating across major regions. The top 10 competitors in the market made up 44.9% of the total market in 2024.
Video On Demand Global Market Opportunities And Strategies To 2035 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global video on demand market as it emerges from the COVID-19 shut down.
Where is the largest and fastest-growing market for video on demand? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The video on demand market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider video on demand market; and compares it with other markets.