PUBLISHER: The Business Research Company | PRODUCT CODE: 2066335
PUBLISHER: The Business Research Company | PRODUCT CODE: 2066335
Real estate agency refers to professional service activities that support the buying, selling, renting, and leasing of properties. It involves functioning as an intermediary between property owners and potential buyers or tenants, offering market analysis, property valuation assistance, negotiation facilitation, and transaction management support. These services help improve efficiency, transparency, and accessibility within real estate transactions.
The primary service categories within the real estate agency sector include property acquisition services, property disposition services, rental assistance services, leasing support services, property appraisal services, property administration services, and real estate consulting services. Property acquisition services involve supporting clients in locating, assessing, and purchasing appropriate properties aligned with their needs and investment objectives. These services extend across various property categories such as residential, commercial, and industrial assets, and serve diverse client groups including individual buyers, corporate entities, and institutional investors. The operational framework is organized through different business approaches, including traditional offline agency operations, digital platform-based services, integrated hybrid models, and franchise-driven agency networks.
Tariffs are impacting the real estate agency industry by increasing costs of imported construction materials, smart building technologies, and property development equipment, which indirectly contributes to higher property prices and rental rates across residential and commercial sectors.Regions heavily reliant on imported construction inputs, such as Asia-Pacific and parts of Europe, are experiencing increased development and transaction costs.Commercial properties, industrial leasing, and new development property acquisition services are among the most affected segments due to rising infrastructure expenses.However, tariffs are also encouraging local sourcing of construction materials and strengthening domestic real estate development activities, which may enhance regional property markets over time.
The real estate agency market research report is one of a series of new reports from The Business Research Company that provides real estate agency market statistics, including real estate agency industry global market size, regional shares, competitors with a real estate agency market share, detailed real estate agency market segments, market trends and opportunities, and any further data you may need to thrive in the real estate agency industry. This real estate agency market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The real estate agency market size has grown strongly in recent years. It will grow from $10.43 billion in 2025 to $11 billion in 2026 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to rising urbanization and housing demand, increasing commercial property transactions, growing demand for rental housing services, expansion of property investment activities, increasing need for professional property valuation services.
The real estate agency market size is expected to see strong growth in the next few years. It will grow to $13.71 billion by 2030 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to growing adoption of digital property transaction platforms, increasing demand for integrated property management solutions, rising investment in commercial real estate assets, expansion of cross-border real estate investments, growing demand for data-driven market advisory services. Major trends in the forecast period include increasing demand for hybrid real estate agency services, rising popularity of luxury property transaction services, growing adoption of short-term rental management services, expansion of property valuation and advisory services, rising focus on personalized client relationship management.
The growth in existing-home sales is expected to drive the expansion of the real estate agency market going forward. Existing-home sales refer to completed purchase transactions of previously owned residential properties, including single-family homes, townhomes, condominiums, and co-ops. The growth in existing-home sales is primarily driven by easing mortgage rates, as declining borrowing costs improve housing affordability and encourage prospective buyers who were previously sidelined to re-enter the market. The increasing volume of home transactions directly raises the demand for real estate agency services, as both buyers and sellers depend on licensed agents and brokers to facilitate, negotiate, and close property deals. For instance, in June 2025, according to the National Association of Realtors, a US-based trade association representing the real estate industry, in 2024, total existing-home sales reached 4.29 million, up from 3.91 million in 2023. Therefore, growth in existing-home sales is driving the growth of the real estate agency market.
Key companies operating in the real estate agency market are focusing on developing innovative solutions, such as digital twin-based automated property intelligence platforms, to improve valuation accuracy, streamline property assessment processes, enhance marketing efficiency, and deliver data-driven insights across residential and commercial real estate transactions. Digital twin-based automated property intelligence platforms use AI and 3D imaging to quickly generate accurate property measurements, layouts, and valuation insights. For example, in February 2024, Matterport, Inc., a US-based spatial data and digital twin technology company, launched Property Intelligence, an artificial intelligence-powered platform designed to optimize property valuation, marketing, design, and facilities management workflows. The digital twin-based platform enables automated extraction of dimensions from 3D scans, creates standardized, customizable floor plans, and provides AI-driven tools for spatial editing, reporting, and property analysis. It also supports multilingual outputs, branding customization, and early-stage generative redesign capabilities through its Project Genesis initiative, helping real estate agencies improve operational efficiency and client engagement.
In July 2025, Rocket Companies, a US-based fintech and real estate services firm, acquired Redfin for approximately $1.75 billion. With this acquisition, Rocket Companies intends to reinforce its vertically integrated real estate ecosystem by merging home search, brokerage, and mortgage services to improve customer experience and operational efficiency. Redfin is a US-based technology-driven real estate brokerage company that provides home search and agent services.
Major companies operating in the real estate agency market are CBRE Group Inc, Jones Lang LaSalle Incorporated, Compass Inc, Opendoor Technologies Inc, Colliers International Group Inc, eXp World Holdings Inc, Keller Williams Realty Inc, Brown Harris Stevens LLC, Savills plc, Baird & Warner Holding Company, Zillow Group Inc, Square Yards Consulting Private Limited, Marcus & Millichap Inc, Rightmove plc, HomeLight Inc, RE/MAX Holdings Inc, NoBroker Technologies Solutions Private Limited, Flyhomes Inc, Narains Corp, Douglas Elliman Inc
Asia-Pacific was the largest region in the real estate agency market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real estate agency market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the real estate agency market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The real estate agency market includes revenues earned by entities by providing services such as property listing and marketing, buyer and tenant representation, brokerage services, property valuation support, lease and sale negotiations, transaction management, and commission-based facilitation of property deals. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Real Estate Agency Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses real estate agency market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for real estate agency ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The real estate agency market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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