PUBLISHER: The Business Research Company | PRODUCT CODE: 2133527
PUBLISHER: The Business Research Company | PRODUCT CODE: 2133527
AI in higher education refers to the use of artificial intelligence technologies to enhance and improve various aspects of the educational experience. AI in higher education seeks to create a more efficient, personalized, and effective learning environment, ultimately enhancing educational outcomes for students while making the work of educators and administrators easier, more impactful, and efficient.
The main AI in higher education components are solutions and services. Solutions in AI for higher education refer to the software and tools designed to improve teaching and learning experiences. It can be deployed both on the cloud and on-premise, and it uses various technologies such as machine learning (ML), natural language processing (NLP), computer vision, and others. It is applied to learning platforms and virtual facilitators, intelligent tutoring systems, smart content, fraud and risk management, and others.
Tariffs are affecting the AI in higher education market by increasing the costs of imported semiconductors, servers, cloud infrastructure hardware, and advanced computing equipment needed for AI deployment. Institutions in North America and Europe are particularly affected due to their reliance on imported hardware, while Asia-Pacific experiences increased costs for AI system exports. These tariffs increase implementation expenses and delay large-scale AI deployments. However, they also promote local cloud infrastructure development, regional AI startups, and domestic innovation in education-focused AI solutions.
The artificial intelligence (AI) in higher education market research report is one of a series of new reports from The Business Research Company that provides artificial intelligence (AI) in higher education market statistics, including artificial intelligence (AI) in higher education industry global market size, regional shares, competitors with a artificial intelligence (AI) in higher education market share, detailed artificial intelligence (AI) in higher education market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) in higher education industry. This artificial intelligence (AI) in higher education market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The artificial intelligence (AI) in higher education market size has grown exponentially in recent years. It will grow from $3.03 billion in 2025 to $4.1 billion in 2026 at a compound annual growth rate (CAGR) of 35.0%. The growth in the historic period can be attributed to the expansion of online higher education programs, increasing availability of cloud computing infrastructure, rising demand for scalable learning solutions, growing digital literacy among educators, and early adoption of learning analytics.
The artificial intelligence (AI) in higher education market size is expected to see exponential growth in the next few years. It will grow to $13.48 billion in 2030 at a compound annual growth rate (CAGR) of 34.7%. The growth during the forecast period can be attributed to increasing investments in AI-driven education platforms, growing demand for personalized learning experiences, expansion of smart campus initiatives, increasing emphasis on student retention analytics, and greater integration of AI with learning management systems. Major trends during the forecast period include growing adoption of AI-powered learning platforms, increasing use of intelligent tutoring systems, expanding deployment of predictive analytics for student performance, increasing use of virtual teaching assistants, and greater emphasis on personalized learning pathways.
The expansion of online education is anticipated to support the growth of AI in the higher education market going forward. Online education refers to the delivery of instructional content and learning experiences through digital platforms, enabling students to access educational programs remotely through the internet. Online education is expanding because of its flexibility, convenience, and accessibility, allowing students to learn from any location and at any time while accommodating diverse needs and schedules. AI enhances online education by personalizing learning experiences, automating administrative activities, and offering intelligent support systems, thereby improving engagement and effectiveness for both students and educators. For instance, in June 2025, according to Coursera Inc., a US-based online learning platform, in 2025, Coursera's 700 GenAI courses averaged 12 enrollments per minute, representing a significant increase from 1 enrollment per minute in 2023 and 8 enrollments per minute in 2024. Therefore, the expansion of online education is driving the growth of AI in the higher education market.
Key companies operating in the AI in higher education market are developing innovative AI technology-enabled tools for the education sector to provide personalized learning experiences, increase engagement, automate administrative activities, deliver timely support, and improve the overall effectiveness and efficiency of the educational process. AI tools for education utilize intelligent learning experiences, personalize instruction, automate administrative activities, and provide technology-guided support systems for students and educators. For example, in July 2024, Pearson PLC, a UK-based learning company, launched a generative AI-powered tool for instructors. Pearson's AI tool for instructors is designed to help educators efficiently create personalized assignments for students. The AI tool incorporates Pearson's MyLab and Mastering teaching and learning platforms. It is intended to improve the way faculty members teach. A key feature of Pearson's AI tool is its capability to simplify and accelerate assignment creation.
In November 2023, Research Solutions, Inc., a US-based cloud-based technology company, acquired Scite.ai for an undisclosed amount. Through this acquisition, Research Solutions, Inc. seeks to strengthen its offerings by acquiring Scite and integrating its AI-powered search platform to accelerate research for R&D-driven organizations. Scite.ai is a US-based company specializing in the development of a research tool that utilizes artificial intelligence to assist researchers in analyzing scientific papers.
Major companies operating in the artificial intelligence (AI) in higher education market are Amazon.com Inc., Google LLC, Microsoft Corporation, Intel Corporation, International Business Machines Corporation, Oracle Corporation, Cognizant Technology Solutions India Private Limited, Adobe Inc., Pearson PLC, Century Communities Tech Limited, John Wiley and Sons Inc., 2U Inc., Coursera Inc., Instructure Holdings Inc., D2L Inc., Kaltura Inc., Jenzabar Inc., Carnegie Learning Inc., Brainly Inc., Quantum Adaptive Learning LLC, Knewton Inc., BridgeU Ltd., Fishtree Inc., Querium Corporation, Cognii Inc
North America was the largest region in the AI in higher education market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (AI) in higher education market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the artificial intelligence (AI) in higher education market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The AI in higher education market consists of revenues earned by entities by providing services such as automated grading and assessment, predictive analytics, content creation and curation and language translation. The market value includes the value of related goods sold by the service provider or included within the service offering. The AI in higher education market also includes sales of adaptive learning systems, virtual assistants, learning management systems and virtual reality (VR) and augmented reality (AR) educational tools. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Artificial Intelligence (AI) In Higher Education Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses artificial intelligence (ai) in higher education market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for artificial intelligence (ai) in higher education ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The artificial intelligence (ai) in higher education market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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