Internet Search Portals Global Market Report 2024

Description

“Internet Search Portals Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on internet search portals market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for internet search portals? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The internet search portals market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

1) By Website: Operating Websites; Internet Search Websites; Other Websites
2) By Distribution Channel: Online; Offline
3) By Application: Personal; Commercial
Companies Mentioned: Google; Baidu Inc.; Softbank Group Corp.; Naspers Limited; Naver Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

An internet search portal is a website that is purposefully designed to serve as a primary gateway for accessing information.

The primary categories of internet search portals include operational websites, internet search websites, and other variations. Internet search websites are designed for users to input search queries into a search engine, which then generates a combination of paid and organic search results. These internet search portals are disseminated through various channels, both offline and online, and find application in both personal and commercial contexts.

The internet search portals market research report is one of a series of new reports from The Business Research Company that provides internet search portals market statistics, including internet search portals industry global market size, regional shares, competitors with a internet search portals market share, detailed internet search portals market segments, market trends and opportunities, and any further data you may need to thrive in the internet search portals industry. This internet search portals market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The internet search portals market size has grown rapidly in recent years. It will grow from $258.38 billion in 2023 to $295.62 billion in 2024 at a compound annual growth rate (CAGR) of 14.4%. The growth observed during the historic period can be ascribed to several key factors, including user adoption, revenue generated from advertising, advancements in search algorithms, and the proliferation of mobile internet usage.

The internet search portals market size is expected to see rapid growth in the next few years. It will grow to $493.56 billion in 2028 at a compound annual growth rate (CAGR) of 13.7%. Anticipated growth in the forecast period can be attributed to various contributing factors, including the rise of voice search and AI assistants, the implementation of semantic search, integration with e-commerce, as well as increased focus on data privacy and regulatory compliance. Noteworthy trends expected during the forecast period encompass the prevalence of zero-click searches, the emergence of vertical search engines, the integration of video search capabilities, and the utilization of augmented reality in search applications.

The growth of the internet search portals market is expected to be driven by the increasing utilization of mobile internet during the forecast period. Mobile devices are becoming the primary means of accessing the internet, surpassing desktop computers due to their user-friendly nature and portability. The World Advertising Research Center (WARC) reports that 2 billion people currently access the internet solely through their smartphones, accounting for 51% of the global 3.9 billion mobile user base. In 2020, US adults spent an estimated 470 minutes (seven hours and 50 minutes) per day on digital media. As of August 2022, approximately 59.4% of web traffic was attributed to mobile phones, according to Oberlo. With advancing mobile technology, about 58% of individuals aged 18-29 and 47% of those aged 30-49 in the US use their smartphones to access the internet. Consequently, the increasing use of mobile internet is expected to boost online traffic and drive growth in the internet search portals market.

The internet search portals market is anticipated to experience growth due to the rising prevalence of digital advertisements. Digital advertisements, also known as digital ads, are promotional messages and content delivered through digital channels and internet platforms. The expanding digital advertising landscape offers substantial opportunities for internet search portals to increase revenue and attract more advertisers. For example, a report by Aumcore, LLC, a US-based advertising company, projected that digital advertising spending in the US would reach $248.72 billion in 2023, reflecting a 12.5% increase from 2021 spending levels. Therefore, the surge in digital advertising is a driving force behind the growth of the internet search portals market.

The market growth of internet search portals is likely to be hindered by increasing antitrust and privacy concerns associated with online search. These portals collect and utilize user information, such as IP addresses and browsing history, and sell this data to advertisers for targeted advertising and other purposes. Unfair practices by internet search portals can lead to market dominance by a few major players, reducing the market share available to other competitors. According to the Cybersecurity and Infrastructure Security Agency (CISA) report from Cybersecurity Awareness Month 2021, 72% of Americans were skeptical about their online privacy in 2021, believing that their online activities were being tracked. Data breach costs also increased from USD 3.86 million to USD 4.24 million in 2021. Therefore, growing concerns regarding antitrust and privacy issues with online search portals are expected to act as a deterrent to market growth.

Prominent companies operating in the internet search portals market are focusing on innovative AI technologies, such as Search Generative Experience (SGE), to enhance the quality of search results. Search Generative Experience (SGE) is an experimental version of Google Search that integrates artificial intelligence responses directly into search results. For instance, in May 2023, Google LLC, a US-based technology company, introduced Search Generative Experience (SGE), offering AI-generated answers, summaries, and creative text formats in addition to traditional website links. This AI search engine has the potential to expedite users' access to the information they seek online.

Within the internet search portals market, a trending development is the formation of joint ventures between online portals and news publishers, as consumers increasingly favor online and mobile news over print media. News publishers are facing significant revenue declines in the era of global digitalization, and they confront challenges in remaining financially viable. Consequently, tensions between news publishers and online portals have escalated. In April 2021, Lumina Datamatics and Gutenberg Technology announced a strategic partnership to introduce a new solution for managing knowledge and content operations. Given the digital shift in news consumption, joint ventures, partnerships, and collaborations between online portals and news publishers are currently on the rise in the market.

In September 2021, Apollo Global Management, a global private equity firm based in the US, acquired Yahoo from Verizon for $5 billion. This acquisition aimed to provide a new direction for Yahoo and reclaim market share. Yahoo is an American technology company and a prominent search portal.

Major companies operating in the internet search portals market include Google, Baidu Inc., Softbank Group Corp., Naspers Limited, Naver Corporation, Yandex N.V., Sogou Inc., Mail.Ru Group., Yahoo, Coc Coc search, Yandex, Sina Corporation, Newegg Commerce Inc., Instacart, Shutterfly LLC, Sabre Corporation, Kaplan Inc., Endurance International Group, 58.com, Copart Inc., CDK Global Inc., Jacksonvill, Meta, Naver, NetEase, Netflix, Sogou, Tencent, Twitter

Asia-Pacific was the largest region in the internet search portals market in 2023. Africa is expected to be the fastest growing region in the global internet search portals market forecast period. The regions covered in the internet search portals market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the internet search portals market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The internet search portals market includes revenues earned by entities by operating websites that provide a search engine to generate and maintain extensive databases of internet addresses and content in an easily searchable format. This industry includes internet search websites and covers other additional Internet services internet search portals offer such as e-mail, connections to other websites, auctions, news, other limited content and serves as a home base for internet users. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Product Code: r8964

1. Executive Summary

2. Internet Search Portals Market Characteristics

3. Internet Search Portals Market Trends And Strategies

4. Internet Search Portals Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Internet Search Portals Market Size and Growth

5.1. Global Internet Search Portals Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Internet Search Portals Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Internet Search Portals Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Internet Search Portals Market Segmentation

6.1. Global Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Operating Websites
Internet Search Websites
Other Websites
6.2. Global Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Online
Offline
6.3. Global Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Personal
Commercial

7. Internet Search Portals Market Regional And Country Analysis

7.1. Global Internet Search Portals Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Internet Search Portals Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Internet Search Portals Market

8.1. Asia-Pacific Internet Search Portals Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Internet Search Portals Market

9.1. China Internet Search Portals Market Overview
9.2. China Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Internet Search Portals Market

10.1. India Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Internet Search Portals Market

11.1. Japan Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.2. Japan Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Internet Search Portals Market

12.1. Australia Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Internet Search Portals Market

13.1. Indonesia Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Internet Search Portals Market

14.1. South Korea Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.2. South Korea Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Internet Search Portals Market

15.1. Western Europe Internet Search Portals Market Overview
15.2. Western Europe Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Internet Search Portals Market

16.1. UK Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Internet Search Portals Market

17.1. Germany Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Internet Search Portals Market

18.5. France Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.6. France Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.7. France Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Internet Search Portals Market

19.9. Italy Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.10. Italy Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.11. Italy Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Internet Search Portals Market

20.13. Spain Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.14. Spain Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.15. Spain Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Internet Search Portals Market

21.1. Eastern Europe Internet Search Portals Market Overview
21.2. Eastern Europe Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Internet Search Portals Market

22.1. Russia Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Internet Search Portals Market

23.1. North America Internet Search Portals Market Overview
23.2. North America Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Internet Search Portals Market

24.1. USA Internet Search Portals Market Overview
24.2. USA Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Internet Search Portals Market

25.1. Canada Internet Search Portals Market Overview
25.2. Canada Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Internet Search Portals Market

26.1. South America Internet Search Portals Market Overview
26.2. South America Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Internet Search Portals Market

27.1. Brazil Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Internet Search Portals Market

28.1. Middle East Internet Search Portals Market Overview
28.2. Middle East Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Internet Search Portals Market

29.1. Africa Internet Search Portals Market Overview
29.2. Africa Internet Search Portals Market, Segmentation By Website, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Internet Search Portals Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Internet Search Portals Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Internet Search Portals Market Competitive Landscape And Company Profiles

30.1. Internet Search Portals Market Competitive Landscape
30.2. Internet Search Portals Market Company Profiles
- 30.2.1. Google
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Baidu Inc.
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Softbank Group Corp.
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Naspers Limited
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Naver Corporation
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Global Internet Search Portals Market Competitive Benchmarking

32. Global Internet Search Portals Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Internet Search Portals Market

34. Internet Search Portals Market Future Outlook and Potential Analysis

34.1 Internet Search Portals Market In 2028 - Countries Offering Most New Opportunities
34.2 Internet Search Portals Market In 2028 - Segments Offering Most New Opportunities
34.3 Internet Search Portals Market In 2028 - Growth Strategies
34.3.1 Market Trend Based Strategies
34.3.2 Competitor Strategies

35. Appendix

35.1. Abbreviations
35.2. Currencies
35.3. Historic And Forecast Inflation Rates
35.4. Research Inquiries
35.5. The Business Research Company
35.6. Copyright And Disclaimer