Post-Pandemic Opportunities and Challenges in Global Notebook Computer Market during 2023

Global shipments of notebook (laptop) computers have been rising over the quarters since the start of 2023. Even if the total shipments for the year are comparable to the annual quantities that were seen before the COVID-19 pandemic, the shipment figure for 1Q23 is expected to represent a low point because the market already reached a consensus and has been focusing on inventory correction. However, the notebook computer market is a mature and stable, so shipments are going to gradually rebound from 2Q23 onward.

Presently, the related hardware and software companies are eager to demonstrate their capabilities and foster the growth of niche market segments. They and notebook computer brands are under pressure to develop strategies to address the fading of the upside demand that was generated by the effects of the pandemic. For each market segment, hardware and software companies are upgrading specifications in order to encourage device replacement and generational transition. The ultimate aim is change the current situation of limited growth.